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Lufthansa Mobile case study, feedback appriciated

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Lufthansa Mobile case study, feedback appriciated

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Old Jun 2, 2006 | 8:07 am
  #1  
Original Poster
 
Join Date: Apr 2006
Location: Berlin, Germany
Posts: 12
Lufthansa Mobile case study, feedback appriciated

I am currently writing my diploma thesis about mobile virtual network operators (MVNO). I have chosen Lufthansa for a case study. Lufthansa Mobile is a MVNO that provides services dedicated to Miles & More members and designed for the needs frequent flyers.

Visuals can be seen here

What I need now is some feedback of you, the frequent flyers, if you find such an offer attractive or not. Any kind of feedback is highly appriciated! The outline of the concept is as follows.

- Device portfolio of 2 Nokia business phones
- International roaming flatrate
- Phone calls on-board using FlyNet WiFi technology
- Mobile phone as digital boardingpass and customer card
- Private and work mode (business calls are redirected while in
private mode)
- Ticket booking and re-booking from the phone's homescreen
- Automatic check-in 2 hours advance of departure time
- Alerts (Delays, boarding, ...)
- 24/7 Concierge service
- Device insurance service
- Cityguides for current location
- Integration of web-communities

Last edited by bschefzyk; Jun 2, 2006 at 9:27 am
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