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Old Nov 21, 2005 | 8:51 am
  #1  
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Cingular to be renamed AT&T....

Hilarious. Almost too funny to be true.

http://www.engadget.com/entry/1234000650069010/
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Old Nov 21, 2005 | 8:54 am
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<Painful groan>
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Old Nov 21, 2005 | 8:57 am
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It wasn't even four months ago that I had been officially transitioned from AT&T to Cingular. Now I have to through it again?
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Old Nov 21, 2005 | 9:04 am
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Idiots. Didn't they just spend some insane ammount to rebrand everything to Cingular?

IMHO Cingular is actually a stronger brand then AT&T . AT&T is just too old, too stale.
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Old Nov 21, 2005 | 9:05 am
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LOL!!!! I actually preferred ATT over Cingular. ATT Wireless didn't charge to receive SMS. I doubt they'll be doing that anytime soon.
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Old Nov 21, 2005 | 9:21 am
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Great news, my AT&T branded Blackberry is now back in style.
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Old Nov 21, 2005 | 9:29 am
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uh, what? How come I haven't read this in any of the news this morning or the past few days?

Bellsouth owns a substantial (40%) stake in Cingular, I highly doubt they'd like the name change. SBC/BS has been happy with the Cingular brand performance. This has got to be a joke.

The new logo sucks. The deathstar rules, it doesn't need to be messed up, and the lowercase looks amateur.

Last edited by Wireless; Nov 21, 2005 at 9:33 am
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Old Nov 21, 2005 | 11:15 am
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Originally Posted by Wireless
uh, what? How come I haven't read this in any of the news this morning or the past few days?

Bellsouth owns a substantial (40%) stake in Cingular, I highly doubt they'd like the name change. SBC/BS has been happy with the Cingular brand performance. This has got to be a joke.

The new logo sucks. The deathstar rules, it doesn't need to be messed up, and the lowercase looks amateur.
http://www.usatoday.com/tech/news/te...ular-att_x.htm

Actually, Bellsouth seemed pretty happy with this, they claim that anything that helps sales is welcome.
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Old Nov 21, 2005 | 11:24 am
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health-giving benefits:

i laughed my tail off. having worked in technology since divestiture began in 1975, i find this all too comical. obviously a name means nothing. or is it divestiture that means nothing. a shell game: where is the at&t name today.
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Old Nov 21, 2005 | 11:44 am
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ah, cool, finally reputable confirmation. interesting.

Speaking of laughing, I read the AT&T/SBC name decision while packing for BCN do in the wee hours of the morning. I was finding it hilarious that we're renaming Pacific Bell Park yet AGAIN. AT&T Park, you will!
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Old Nov 21, 2005 | 11:58 am
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Yay, the death star is back!
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Old Nov 21, 2005 | 12:20 pm
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Ohhh, I know why.

I loved AT&T

I hated Cingular, they were a total nightmare to work with when they screwed things up.

They have such a bad reputation, they want to try to change that by changing their spots so to speak.
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Old Nov 21, 2005 | 12:28 pm
  #13  
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Great news. I like the new branding concept. Hopefully Cingular customers will begin recieving the exceptional wireless and customer service that AT&T customers once enjoyed.
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Old Nov 21, 2005 | 12:39 pm
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I find this funny. I had ATTWS, which got bought by Cingular but then in NC was sold to Suncom but I got a letter saying that Cingular had bought back the former ATTWS customers in NC so that it would be Cingular now but I guess it is back to ATTWS.

I need a program to tell me who is on first.
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Old Nov 21, 2005 | 1:09 pm
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The original Engadget story has now been updated. It's apparently not true. Cingular will still exist.
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