CNBC: Now 30 Years Old, Frequent-Flier Plans Draw Consumer Ire
#1
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Join Date: Apr 2001
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CNBC: Now 30 Years Old, Frequent-Flier Plans Draw Consumer Ire
On the 30th anniversary of frequent-flier programs, miles and user options have soared but so has frustration.
With literally billions of miles chasing a scarcity of cheap seats 25,000-point flights, the longtime industry minimum for a domestic coach seat consumer complaints are rampant. Ever-changing fees, blackout dates and other restrictions are adding to the discontent.
...
Industry experts say any redemption whether its a gift card for gasoline or two tickets to Hawaii builds customer loyalty. But for consumers perhaps nothing is more precious and appealing than a free flight.
I would never cash in my miles for golf clubs because I would get less than a penny a mile in value, says Randy Peterson, a frequent-flyer guru whos built up a cache of more than 17 million air miles.
...
With literally billions of miles chasing a scarcity of cheap seats 25,000-point flights, the longtime industry minimum for a domestic coach seat consumer complaints are rampant. Ever-changing fees, blackout dates and other restrictions are adding to the discontent.
...
Industry experts say any redemption whether its a gift card for gasoline or two tickets to Hawaii builds customer loyalty. But for consumers perhaps nothing is more precious and appealing than a free flight.
I would never cash in my miles for golf clubs because I would get less than a penny a mile in value, says Randy Peterson, a frequent-flyer guru whos built up a cache of more than 17 million air miles.
...
#2
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Join Date: Jul 2001
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There comes a point where frustration and other disappointment with a "loyalty" program not only lays the seeds for turning off those who were repeat customers but also costing the "loyalty" program operator negative publicity, either by word of mouth or in the press.
... and a program operator attempting to buy off -- in one way or another -- media and/or commentators is limited in terms of its effectiveness and sustainability before the lid pops off and things boil over.
On a separate note, I notice a spelling error in a name.
... and a program operator attempting to buy off -- in one way or another -- media and/or commentators is limited in terms of its effectiveness and sustainability before the lid pops off and things boil over.
On a separate note, I notice a spelling error in a name.
#3
Moderator Hilton Honors, Travel News, West, The Suggestion Box, Smoking Lounge & DiningBuzz
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The OP can feel free to re-post according to the guidelines here:
http://www.flyertalk.com/forum/newss...-articles.html
Thanks,
cblaisd
Moderator, Newsstand
http://www.flyertalk.com/forum/newss...-articles.html
Thanks,
cblaisd
Moderator, Newsstand