Go Back  FlyerTalk Forums > Community > TalkBoard Topics
Reload this Page >

FT segmentation TB question

Community
Wiki Posts
Search

FT segmentation TB question

 
Thread Tools
 
Search this Thread
 
Old Apr 30, 2008 | 10:29 pm
  #1  
Original Poster
A FlyerTalk Posting Legend
Community Builder
20 Years on Site
 
Join Date: May 2002
Location: YEG
Programs: HH Silver
Posts: 57,097
FT segmentation TB question

Originally Posted by kokonutz
Segmentation of FT is, as I have said before and said again at our TB meeting this weekend, is a ship that has sailed.

I view our job as stewards of FT as determining not whether but instead when and how to further segment FT into right-sized passionate communities based around a shared travel demographic or interest.
http://www.flyertalk.com/forum/showp...&postcount=301

I felt this discussion worthy of a new thread and saw no point derailing the thread in which the quote was made but wanted to direct it to the OP and any other TB member who wished to reply.

While it wouldn't be the first ship that had sailed that I missed, is it official TB policy or only OP's opinion that further segmentation into right-sized communities of FT is necessary? What exactly is a right-sized community and how would it be measured or quantified? Is 6 posts per month right-sized? Could those 6 posts have been included elsewhere in a larger perhaps more multi-purpose forum? Once forums are created does it matter how much or how little traffic that forum generates? Is there a maximum number of forums TB members could imagine in a greater segmented FT?

I have shared some of my feelings on the subject on recent TB threads but wanted to set them aside to try and see the matter from other POV's and so would appreciate any input but am most curious to hear from TB members.

Thank you.
tcook052 is offline  
Old May 1, 2008 | 4:36 am
  #2  
Moderator: Coupon Connection & S.P.A.M
50 Countries Visited
5M
All eyes on you!
25 Years on Site
 
Join Date: May 2000
Location: Louisville, KY
Programs: Destination Unknown, TSA Disparager Diamond (LTDD)
Posts: 58,133
I personally do not have any quantitative metrics for forum creation/closure, nor I see an ideal number of forums for FlyerTalk.

If there's a demonstrated need for a new forum and it makes good sense for FlyerTalk, then I will likely support such a new forum request. The same goes for underperforming forums as far as their removal is concerned.

I don't think that fixed, quantitative metrics are a good way to effect forum creation/closure. All such metrics will do is encourage people to game the system, something that FlyerTalkers are pros at.
Spiff is online now  
Old May 1, 2008 | 7:47 am
  #3  
A FlyerTalk Posting Legend
20 Nights
50 Countries Visited
5M
Conversation Starter
 
Join Date: May 1998
Location: Digital Nomad Wandering the Earth - Currently in LONDON, ENGLAND
Posts: 62,023
Let me clarify and amplify:

Firstly, this is my opinion only and other flyertalkers and talkboard members may feel differently.

But a decade ago when I started posting I loved the simplicity of Flyertalk. There was United, Sheraton (Starwood hadn't started as I recall) and everything else went in 'The Buzz.'

But that little town grew and goodness knows there were growing pains. There was sprawl that was managed by creating subcategories for travel issues. Then we had to bring in cops to patrol the streets and a city council to manage the growth. But growth and sprawl continued. I hated it. I hated how I used to be able to keep up with every thread on FT, but as things got segmented out I felt like I was missing stuff. I actually took a little break from FT in 2004.

But when I got over the need to know and read every thread on FT, I came back and found that an amazing thing had occured: instead of there being a single 'FlyerTalk community' there were many communities, sort of 'FlyerTalk neighborhoods' each with their unique personality and quirks: the UA folks, the community clique, the OMNIvores, the BA Bowery, the Womens travel circle, the TSAhatas, etc.

To me, this 'segmentation' allowed the community spirit that makes FT so unique to continue to thrive in spite of FT's phenomenal growth and success. Previous TBs have tacitly acknowledged this phenomenon by continuing to expand FT forums based on a 'know it when you see it' basis of "need" plus "critical mass" plus "potential."

Creating these sub-communities is more of an art than a science, but with only a few notable exceptions all of the TBs have done a pretty good job of judging when an idea/time is right for a new sub-community.

So every time I see a poster say, 'That's just going to segment us further,' my first thought is 'I know how you feel,' but my second thought is, 'but that's exactly the point.'

Again, all IMHO and OTBMMFD!

Last edited by kokonutz; May 1, 2008 at 7:54 am
kokonutz is offline  
Old May 1, 2008 | 7:57 am
  #4  
FlyerTalk Evangelist
All eyes on you!
20 Years on Site
 
Join Date: Sep 2001
Location: FW, TX, USA, Earth, Milky Way
Programs: 2008 FT1 Fantasy Football Champion
Posts: 10,863
Originally Posted by Spiff
I personally do not have any quantitative metrics for forum creation/closure, nor I see an ideal number of forums for FlyerTalk.

If there's a demonstrated need for a new forum and it makes good sense for FlyerTalk, then I will likely support such a new forum request. The same goes for underperforming forums as far as their removal is concerned.

I don't think that fixed, quantitative metrics are a good way to effect forum creation/closure. All such metrics will do is encourage people to game the system, something that FlyerTalkers are pros at.
Is it possible to show demonstrated need for a new forum that makes sense for FT without any actual FT posts/threads on the topic?
empedocles is offline  
Old May 1, 2008 | 8:04 am
  #5  
Moderator: Coupon Connection & S.P.A.M
50 Countries Visited
5M
All eyes on you!
25 Years on Site
 
Join Date: May 2000
Location: Louisville, KY
Programs: Destination Unknown, TSA Disparager Diamond (LTDD)
Posts: 58,133
Originally Posted by empedocles
Is it possible to show demonstrated need for a new forum that makes sense for FT without any actual FT posts/threads on the topic?
That's pretty tough to do, though not impossible. Why would there be no FT posts/threads on such a topic?
Spiff is online now  
Old May 1, 2008 | 8:07 am
  #6  
A FlyerTalk Posting Legend
 
Join Date: Jul 2003
Location: NYC (formerly BOS/DCA)
Programs: UA 1K, IC RA
Posts: 60,745
Originally Posted by Spiff
Why would there be no FT posts/threads on such a topic?
Because posters feel there is no place for them to go?
magiciansampras is offline  
Old May 1, 2008 | 8:24 am
  #7  
Original Poster
A FlyerTalk Posting Legend
Community Builder
20 Years on Site
 
Join Date: May 2002
Location: YEG
Programs: HH Silver
Posts: 57,097
Originally Posted by Spiff
If there's a demonstrated need for a new forum and it makes good sense for FlyerTalk, then I will likely support such a new forum request. The same goes for underperforming forums as far as their removal is concerned.
Out of curiosity, have any forums actually been closed due to inactivity/low activity?
tcook052 is offline  
Old May 1, 2008 | 8:32 am
  #8  
Moderator: Coupon Connection & S.P.A.M
50 Countries Visited
5M
All eyes on you!
25 Years on Site
 
Join Date: May 2000
Location: Louisville, KY
Programs: Destination Unknown, TSA Disparager Diamond (LTDD)
Posts: 58,133
Originally Posted by tcook052
Out of curiosity, have any forums actually been closed due to inactivity/low activity?
I've seen forums archived as their programs were discontinued or combined with another FF program, but I don't think there have been any forums shuttered due to low/no activity. That doesn't mean that it won't happen in the future, however...
Spiff is online now  
Old May 1, 2008 | 9:56 am
  #9  
FlyerTalk Evangelist
All eyes on you!
20 Years on Site
 
Join Date: Sep 2001
Location: FW, TX, USA, Earth, Milky Way
Programs: 2008 FT1 Fantasy Football Champion
Posts: 10,863
Originally Posted by Spiff
That's pretty tough to do, though not impossible. Why would there be no FT posts/threads on such a topic?
Just curious. On the one hand, you say you don't have metric goals for forums. On the other, you say you want demonstrated need. So I was wondering if need can be demonstrated without posts/threads, as posts/threads are quantifiable and thus are *gasp* metrics.
empedocles is offline  
Old May 1, 2008 | 1:08 pm
  #10  
Moderator: Coupon Connection & S.P.A.M
50 Countries Visited
5M
All eyes on you!
25 Years on Site
 
Join Date: May 2000
Location: Louisville, KY
Programs: Destination Unknown, TSA Disparager Diamond (LTDD)
Posts: 58,133
Originally Posted by empedocles
Just curious. On the one hand, you say you don't have metric goals for forums. On the other, you say you want demonstrated need. So I was wondering if need can be demonstrated without posts/threads, as posts/threads are quantifiable and thus are *gasp* metrics.
There is no set *integer* number of posts/threads that will trigger forum creation/deletion for me. In other words, for me, need should be demonstrated, but I'm not going to automatically recommend a forum be created just because there are X posts in Y threads about the matter. Defining X and Y just opens the door for abuse, i.e. junk post padding/thread starting.

Hope that clears things up for you. @:-)
Spiff is online now  


Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service -

This site is owned, operated, and maintained by MH Sub I, LLC dba Internet Brands. Copyright © 2026 MH Sub I, LLC dba Internet Brands. All rights reserved. Designated trademarks are the property of their respective owners.