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SPG Benefits/Recognition for Gold and Platinum Members at a specific hotel- Thoughts?

 
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Old Aug 14, 2009, 3:13 pm
  #31  
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Originally Posted by yosithezet
A London property? Your signature had a Cork Resort and Spa property in it a few hours ago.
The OP did say they recently changed where they worked
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Old Aug 14, 2009, 3:13 pm
  #32  
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Originally Posted by yosithezet
A London property? Your signature had a Cork Resort and Spa property in it a few hours ago.
I know.

I havent had the time to be very active on here since transferring.
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Old Aug 14, 2009, 3:18 pm
  #33  
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Originally Posted by yosithezet
This wasn't really a wish list but a list based on my experience mainly at Westin and Le Meridien properties in India and Thailand. Other than the phone call, this above is the experience I regularly have in Thailand and India as an SPG Plat. Although I'm a regular guest at some of these hotels it is not exclusively those hotels but also Starwood brands in these countries and elsewhere in Asia that I have similar experiences. It isn't just me but also a colleague who I helped get to Plat as well.



True that these aren't benefits of being Gold or Plat but the OP is looking for ways to stand out, not ways to simply meet the bare minimum standards. The OP is looking for ways to increase customer satisfaction.

Also, I don't find myself doing battle over this stuff in Asia and also haven't really found myself doing battle over this stuff in ANZ or FRA.



This is true, but I've only had my room not ready earlier a handful of times. Typically I am then at least given access to the pool to shower and whatnot.



I found earlier this year that my experience was even better at resorts on award stays. For instance each day finding in the room some different kind of snack in various Le Meridien properties in Thailand. I've also experienced this to some degree in India.

Again, the OP is looking for ways to increase their customer satisfaction scores and have their property stand out. The OP works at a resort. Most people visiting a resort are there for leisure and I imagine will appreciate all the extra touches they are getting. If these extra touches aren't for your most loyal customers, then for whom?



I'd likely not stay at your property with that attitude craz.

First of all *W has many different classes of properties. A 4 Points in China is a whole different class than a 4 Points in say, Miami. Secondly,I believe the St. Regis chain and Luxury Collection are supposed to rival the better properties of other chains, no?



Why change? I already find all of the things I listed at Starwood properties in Asia.
then no need to switch

BTW I had similiar experiences with Marriott in China and Chile

But I just dont see NA coming into such a fold or most of Europe, unless you booked a non-Standard Suite which you are paying $$$$$ for, and then I believe Europe deals with a person differently

Sort of like Vegas, where if you are a Whale they cater to your every wish. If you dont drop the $$$$ at the Casino forgetaboutit

most of NA is a mass production, unless a person is willing to ante up and stay at the top of the line Hotels as I said before or a boutique Hotel that might lend more to what youd like as they are small enough to do it
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Old Aug 14, 2009, 3:24 pm
  #34  
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Originally Posted by jmd4211
I know.

I havent had the time to be very active on here since transferring.
I saw you had a few posts over in the le Meridien London threat so I suppose you work there now.

The experience with the personal greeting of the manager on duty I described earlier was at the Le Meridien Frankfurt property. I believe as well that the best thing you could do is to train your staff to know a lot about SPG and the benefits Elites are entitled to.
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Old Aug 14, 2009, 6:04 pm
  #35  
 
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I wasn't planning on commenting, until I realized that the manager asking was James, who was so amazing in helping me set up my reservations at the Sheraton Cork last fall.

So (just for you, James!), here are my suggestions. I'll try to keep them broad, so that hotels with many plats a day could still implement these ideas:

Check-in

I agree with other posters who say this is the first interaction we'll have with the hotel and in many cases it can "make or break" the stay. In addition to having a friendly & helpful front desk agent, a few suggestions (I admit to lifting some from previous posts)

1. Recognize my status and check on the room type. If the hotel has a club floor, ask whether I'd prefer a standard room on club floor or suite (on non-club floor). During the week, some of us don't care about room size (since we're not in it much) and would be happy to leave it for another plat member who may want it, but on leisure stays this is typically the most important benefit to us.

2. If room is not available yet, offer to rush the cleaning (if empty). Another easy thing that should be done is to check and see if any other incoming plats (who haven't checked in) have the exact same room type as me. If so, swap our rooms. This sounds like common sense, but I can't think of one agent who has offered to do this! As a previous poster mentioned, it sure would be nice to give a few drink coupons while we wait. Obviously not a required benefit, but the low cost (since the real 'cost' would only be ~$2 a drink) and high reward (it helps us stay relaxed after traveling to the hotel, especially since flying seems to get worse by the month). A hotel that did something small like that to me would be guaranteed my repeat business. I wouldn't care if the Marriott or Hilton across the street was $75 less per night.

3. Extra amenities at check-in are very nice (again low cost & high reward), and will be remembered, but obviously not a *wood requirement.

4. Recognize how many times we have stayed at this hotel. For every 5 or 10 stays, offer something special to recognize us. Every 25th stay (for the few that stay that often) should also get a call from the hotel manager and a complimentary dinner certificate. These kind of touches recognize us and are things we would genuinely care about! I hate the generic "thank you for staying" email. Every time I get that I think "wow, I just spent $xxx at this hotel and all they can muster is a generic, spam email?!?"

During the Stay

1. Have room service bring up a bucket of ice as soon as we enter our room (maybe even offer a soft drink choice on check-in?) but make it policy for them to refuse tips on this trip. This allows us to evaluate the room service (speed & correct ordering) since many of us may be considering room service later in the stay. It would also allow a room service attendant to tell us any daily/weekly specials the chef may be preparing.

2. Give all plats free internet--no exceptions. Nothing makes me feel more nickel & dimed then being asked to pay $12.95 for slow (practically dial-up speeds, at 90% of *wood hotels) internet. Note: (in case *wood corporate is reading this thread) we're getting to the point where there should be a required minimum speed to offer internet at *wood. 25kb/s is NOT even in the realm of 'high speed' internet!

3. Make sure the maids don't knock on the door to clean the room before 11am, unless the plat has checked-out. This is becoming a MAJOR annoyance to me. I'll get in to a hotel around 2am, with the plan to sleep until 10am only to be woken up with a knock on the door as early as 7:45am! Granted, I try to remember the do not disturb sign, but there should be a *wood standard on what is too early.

Check-out

1. Ask if everything was satisfactory at the desk. If it was, say so and they can log it in the reservation (the best feedback management could receive!). If not, explain why not and allow the agent to file it. If it's something like "the bathroom needs to be updated" it will let the management know that their most valuable customers are having second-thoughts about their hotel. If it's something like "the tv didn't work" empower the agent to resolve it right there. This used to be done with the Service Promise, but in the past few years reps have gone back to not dealing with issues (unless we complain enough for them to feel obligated to get a manager...etc.).


While most of us are commenting on how to deal with negatives, know that it's because of the inconsistencies in resolution that we feel obligated to point them out. Starwood is a good chain, but brand standards and inconsistencies among individual hotels can make it frustrating when we're the "most valuable customers" as plats.

Best of luck at the new hotel, James. I'm sure you'll shine there, just as you did in Irelandl!


Addendum: I firmly believe that (in addition to free internet) all plats should be given free breakfast (either by club lounge or if closed/not on property, then via certificates). I rarely use the certificates, but on the times I do it is a welcome benefit of being their most valued traveler. Although James didn't ask for that, I'm putting this in my posting because I'll hope SPG corporate will also take note of this thread.

Last edited by moulder3; Aug 14, 2009 at 8:45 pm Reason: Free breakfast for plats suggestion
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Old Aug 14, 2009, 6:26 pm
  #36  
 
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Congrats to jmd4211 for taking this initiative. Well done. I expect you wouldn't be asking for feedback if you didn't intend to try to implement some of it.

First, I'd be pretty well satisfied if I just received all the Plat benefits I am entitled to without having to fight for them - whether they be upgrades, 500 amenity or even just the points/stay credit. Nothing drives me nuts more than having to waste my time and energy contacting properties and/or Plat Concierge to get my points.

Second, please answer your email.

I often email ahead of my stay with queries or expectations. I have cancelled stays because I got no reponse. I also often email after my stay to provide feedback on my stay. Not always the bad and ugly, but the good as well. This too drives me nuts, when I don't get the curtesy of a response. I have given up on properties that fail to acknowledge my feedback. If you list an email address on your contacts site, the answer it. If you don't intend to answer it, then don't provide an email address in your contacts. It's akin to failing to return a phone-call.

Finally, think of something unique to your property to welcome your SPG elites on arrival. They are your most loyal customers, so surprise them with a little something.

Bottled regional water, some local fruit, a couple of locally-themed cookies or chocolates or flowers. Whatever. Doesn't even matter how much or how many. Just a little something - the more localized and unique to your property the better.

Then accompany that little something with a hand-signed, one line welcome note. It just takes a minute. It may get you a customer for life.

Those are three simple things I believe set one property ahead of another. And they certainly influence my own buying decisions, even when choosing between SPG properties.

Cheers,
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Old Aug 14, 2009, 8:03 pm
  #37  
 
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It's interesting how consistent the responses in this thread are.

The key for me is the check-in staff. They are not only the first impression, but the only guaranteed interaction with a hotel employee. I first made Plat at the end of last year, and, 15 stays later, I've rarely been made to feel that my status was appreciated. Status should be recognized politely and sincerely, not ignored, but also not fawned over in a scripted or insincere manner.

Please tell me I've been upgraded, but do not make it out to be a big deal if the "upgrade" is only to a marginally bigger room. Instead, recognize the stated benefits of the program and say something like "As a Platinum guest, you are entitled to the best room available. I'm so sorry, but all our suites are already occupied today. Unfortunately, the best I can do is upgrade you to xxxx" If you've done all you can and there is no upgrade, I'm fine. But most of the time I'm left wondering whether they even considered upgrading me, and I hate asking because it makes me feel like I'm greedy or asking for a favor.

I've found that the Platinum amenity is often offered matter-of-factly and rarely explained. They just cryptically say something like, "Would you like the points"? This happened on my first stay as a Platinum, and I would have had no idea what they were talking about were I not a knowledgeable flyertalker.

If there is a lounge, please say "As a Platinum guest, you have access to our club lounge which is on the xth floor and open during these hours." I find that most of the time I have to ask about the lounge.

Small gestures/gifts are appreciated and don't necessarily need to be costly. ("It's the thought that counts"). For example my most memorable experience this year was actually at a Hilton Garden Inn airport hotel (I'm HH Gold). Waiting for me in my room was a bottle of water and some cookies, along with a welcome letter (addressed to me, not just "Dear Guest", and hand-signed). It was a nice surprise.

One of the best experiences I've ever had was at the Westin Calgary a couple years ago. Every interaction I had with an employee was exemplary. On top of that, one evening, they had a manager's reception for SPG members, with drinks and hors d'oeuvres, basically creating the equivalent of a lounge. But it really was literally a managers' reception, with managers of various departments mingling with the guests -- a very impressive commitment to guest satisfaction.

If I could have one thing beyond the SPG program's standard requirements, it would be free breakfast. Hilton does this for even its Gold (16 stay) members.
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Old Aug 14, 2009, 8:05 pm
  #38  
 
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Originally Posted by craz
I think unless the person staying is on a full rack rate, a hotel has to be nuts to implement alot of the above as it will cost it $$ and time. Maybe if its a reg repeat customer

I dont want to address each and every item you posted but most are not benefits of a being a Plat or Gold. Id be very happy if a Hotel would simply address those benefits that *W assigns to me as a Plat w/o my having to do battle over each and every 1

I can understand if the Hotel says the room isnt ready yet and its 3pm or later Offical check-in time, but the Hotel owes us Nothing at all before 3pm and I wouldnt expect anything from them even if early arrival was in the comment field and I just got off of a 18 hr flight.

Now some of the ideas are nice but only if the person is paying Full or near full rack rate. Cause otherwise people will expect the same from every Hotel and even if on award stays

Id be tickled pink if they would simply implement w/o any hassles those benefits that *W says we are due

If I was an owner most of what you listed would find its way straight into the round flie cabinet (trash can). Now for a 4 Seasons or Ritz MO then maybe some of these would make sense, if anything they probably do most of them already. But *W isnt on that level nor are we paying those kind of rates. As with most things in Life, you get what you pay for

IMO you are asking an Airline to treat a passneger in Coach on an ElCheapo as if they paid for a Full fare 1st Class tkt, if you want such treatment may I suggest you change the Chain/s you are staying at. Im sure you will find all what you list plus more at a 4 Seasons or MO or Ritz
An award stay is NOT free! We did pay for it. If I am flying F class on my awards I get treated like another F class passenger, so why should the award stay treatment be different? Also, if I am flying "el Cheapo" on an airline that I have status with, I get my status benefits on the ground and am treated like other passengers in the same class.
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Old Aug 14, 2009, 8:24 pm
  #39  
 
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I guess I am easier to please than some, but here are my thoughts (same as others)

Front Desk
- Recognize my status and tell me if I am upgraded or not. It's ok if the hotel is full and a simple explanation will suffice, but I hate asking (makes me feel like I am trying to big time the staff). I also agree with a previous poster that a suite upgrade is not always an improvement to a standard room on the SPG floor.
- Ask what I would like for my amenity and make sure they post, if I request the points
- Let me know if there is a platinum lounge or other options

Room
- free bottle of water
- free internet
- a welcome letter (sounds corny, but it lets me know my business is appreciated).
- deliver the paper, if I have it requested in my profile.

Oddly, I find that the 4-points and Sheraton's treat the Platinum's much better than most of the Westin's and W's. The first two almost always have a free bottle of water, free wifi, and a letter from the manager welcoming me.

Perhaps you could create a survey with some of the top 15 or 20 suggestions and see statistically what people rank as the most important? I would be happy to participate and you might see a lot more people participate in a survey than write a post.
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Old Aug 14, 2009, 8:57 pm
  #40  
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Originally Posted by CP@YOW
I first made Plat at the end of last year, and, 15 stays later, I've rarely been made to feel that my status was appreciated. Status should be recognized politely and sincerely, not ignored, but also not fawned over in a scripted or insincere manner.
This pretty much represents my experience and attitude -- as much as the "politeness and sincerity" are important, consistency is perhaps even more important. Given that there are so many brands serving so many price points, this is a much more difficult proposition.

That said -- I am really happy that this manager is probably manager of LM Piccidilly, where I am staying in about 2 weeks!
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Old Aug 14, 2009, 9:38 pm
  #41  
 
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Honestly, I'd just like the staff to be friendly and show an effort to make us feel appreciated. Whether that's a TY, a smile, or extra amenities.

Too often staff don't realize that traveling as much as many of us do is tiring and stressful. Showing a little effort or giving us a moment to vent without assuming we're asking for compensation goes a long way in my book.
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Old Aug 14, 2009, 11:54 pm
  #42  
 
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Exclamation Vanishing Platinum Value at W Hotels

As a 5 year Platinum SPG, I have been very dismayed at the increasingly dismal recognition of the Platinum Status. Platinum Status at Starwood was previously an incredibly good feeling whenever/whereever you went. However, recently the magic is completely evaporated. I checked in with a friend at the W Hotel Times Square--my friend is SPG preferred member, but not Gold or Platinum, and he got an upgrade to a nice corner room on the 54th floor. I got nothing. My room was on the 20th floor across from the elevators. When I complained, I was told someone else would have to be moved for me to have an upgrade, and that the W Times Square was too popular for Platinum to mean anything. My repeated experiences over the past 8 months confirm this to be a pattern at most Starwood properties where I have stayed in 2009. Having stayed hundreds of times at Starwood over the past 5 years, I can only say my experience with Starwood at this point is one of complete disillusionment. I wonder if the advertising for Gold and Platinum benefits rises to a legal definition of misleading, and if sufficient numbers of people are having the experience I am having, would consideration of class action against Starwood be warranted.

Last edited by VetteLover; Aug 15, 2009 at 12:31 am Reason: add more context
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Old Aug 15, 2009, 2:00 am
  #43  
 
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What matters most to me:

1. Free internet
2. Breakfast

I can do away with everything else, even with 1 bar of soap...
As for bottled water, i'm not too fond of it as I know it will end up in a landfill after use....perhaps Starwood can install drinking water dispensers....imagine the amount of plastic bottles they can save....

The one thing that irk me the most was at the Le Meridien Etoile where they charge for getting hot water
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Old Aug 15, 2009, 3:25 am
  #44  
 
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Originally Posted by thomas199023
I saw you had a few posts over in the le Meridien London threat so I suppose you work there now.
If this is true, would you mind passing some of the suggestions to your peers at the other London properties. I stayed a lot in London, exclusively at *W properties and found the Meridien to be on the better side.

2 out of 3 times I was upgraded to a great suite, I was always walked to my room and the one time they didn't have a suite for me they arranged to have my things moved to a suite the next day. When I came back from work, Ulrika (or was it Ulrike) gave me my new room key and I found myself in a suite with an office, a living room, separate dining area and a very nice bedroom. (Thanks again, Ulrika!)
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Old Aug 15, 2009, 6:51 am
  #45  
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Originally Posted by yosithezet
jmd4211,
  • Check-in
    • The property should have my room assignment ready and in the Plat key card jacket before I arrive. It makes things go faster and shows that they have thought about my stay beforehand.
    • I really dislike getting a key card with a "You've been upgraded" sticky on it unless I've been upgraded to a suite. If it is a club upgrade or executive floor upgrade but not a suite, then the sticky makes me feel like someone is trying to get one over on me.
    • If I've not been upgraded to a suite simply say, "I'm sorry, but we had no suites available this time".
    • If the room is not ready yet, invite me to a free soft drink/coffee in the bar/cafe.
    • I should be presented with the Amenity card and asked which Amenity I'd like.
    • I should receive an Instant Awards sheet with my name and current number of Starpoints on it.
    • Being escorted to my room is nice.
  • Room Arrival
    • Having a signed welcome letter on the desk addressed to me is nice.
    • At some properties they always have a complimentary bottle of wine waiting for me.
    • Some properties give special recognition of a 10th, 20th, etc stay. Recently a Hyatt gave me a bottle of wine, some chocolates and one of those bead-filled, aromatherapy eye covers to recognize my 40th stay. I know the SGS in BKK does things to recognize threshold stays.
    • Fresh fruit waiting in the room is a nice touch.
    • Delivery of complimentary tea, coffee or juice upon arrival is a great touch. The specific selection can be done at check-in, upon entering the room if escorting the guest, or by the bellhop when the luggage is brought up.
    • At one property the bellhops bring me that days newspaper about 50% of the time when bringing my bags.
  • During the stay
    • Being referred to by name is great, though sometimes it can feel a bit much.
    • A call to make sure that everything is going ok and to inquire if there is anything else that can be done to enhance my stay is always nice.
    • If I'm in the club/lounge, engage me. You'll be able to tell by my response/body language if I'm perhaps busy or not interested in being engaged, but try to talk to me about why I'm visiting the city, if I've seen this or that, etc. Recently during happy hour in the public bar of a property I was planning only to have a drink and the snacks. One of the staff engaged me about the property as it is new. Eventually we got to talking about food. She was telling me about how fabulous some of their dishes are and that I must try some of their special cocktails (which were complimentary anyway so it wasn't a sales pitch). I eventually ordered a few things and remember her fondly for her recommendations and her great personality. It enhanced the way I feel about the entire property.
  • Post stay
    • The single-most thing that will drive me nuts about a property is the points not posting in a timely manner. At 90% of the SPG properties i stay at the points are posted within 24 hours of the stay. At 10% it can take 2-3 weeks. This minor annoyance means I need to keep track and keep looking and is enough for me have second thoughts about staying at the property.
    • Ensure that the 500 point amenity is posted with the rest of the points.
    • I enjoy getting the post-stay surveys.
    • I like getting the "Glad you stayed with us" type emails but it drives me nuts that when you reply to them they go not to the GM whose name is on the email but rather to a black hole of CS which autoresponds that they'll not be reviewing your email.
    • Keep me updated with what is going on at your property. Recently a property I've stayed at a few times opened up some great recreational facilities. I only know about it because I happened to see that they have a Facebook page. Nothing about it on FT but more importantly nothing about it in my email inbox.

I hope this is helpful and that I don't sound like some kind of snob. These are the types of things which make me want to return to a property rather than just resigning myself to return due to price and location.

If as a Gold I was getting some of these things it would likely make me want to continue and work to get Plat. I know this happens with my colleagues when they see me and other colleagues who are Plats getting such great recognition.
WOW! Did you forget to add a free pedicure from the spa and free NY strip dinner?
Just give me what has been spelled out in the T&C for Plats and I will be very happy.
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