Community
Wiki Posts
Search

Southwest DCA strategy

Thread Tools
 
Search this Thread
 
Old Mar 18, 2015, 12:24 pm
  #46  
 
Join Date: Oct 2004
Posts: 2,653
Originally Posted by bgriz18
Ouch still not that great of numbers. Possible frequency reductions, I am thinking and different destinations. If you look at the route map, no flights from DCA head to the northeast.

Where are you pulling the data from btw?
It's from the T100's segment data, which are monthly tables of flight data.


http://www.transtats.bts.gov/Tables....Air%20Carriers
knope2001 is offline  
Old Mar 18, 2015, 1:08 pm
  #47  
 
Join Date: Mar 2015
Posts: 33
I'm pretty excited about Southwest starting non-stop flights from CMH to DCA in April. Looks like flights are going to be in the ballpark of $88 each way per person, $176 RT versus $196 RT with Delta, United or AA.
ColumbusTraveler is offline  
Old Mar 19, 2015, 7:12 am
  #48  
Original Poster
 
Join Date: Feb 2009
Location: USA
Programs: Chase Sapphire Reserve, WFBF
Posts: 1,573
Originally Posted by bgriz18
Ouch still not that great of numbers. Possible frequency reductions, I am thinking and different destinations. If you look at the route map, no flights from DCA head to the northeast.

Where are you pulling the data from btw?
These are December, which is 3 months ago. It "feels" like things are picking up. I was on a completely full IND-DCA last week.

I still think almost nobody even knows they fly to DCA.
wetrat0 is offline  
Old Mar 19, 2015, 9:56 am
  #49  
 
Join Date: Jul 2013
Posts: 5,813
Originally Posted by wetrat0
I still think almost nobody even knows they fly to DCA.
I think you're right about that.
rsteinmetz70112 is offline  
Old Mar 19, 2015, 10:51 am
  #50  
 
Join Date: Jan 2012
Location: IND
Programs: Avianca Brazil Diamond, Etihad Gold, Southwest CC Pass, HH Diamond, SPG Gold
Posts: 315
Originally Posted by wetrat0
These are December, which is 3 months ago. It "feels" like things are picking up. I was on a completely full IND-DCA last week.

I still think almost nobody even knows they fly to DCA.
Well that is good news then! I might take this route later this summer, possibly labor day weekend.
bgriz18 is offline  
Old Mar 22, 2015, 7:57 am
  #51  
 
Join Date: Jun 2009
Posts: 1,120
Originally Posted by wetrat0
These are December, which is 3 months ago. It "feels" like things are picking up. I was on a completely full IND-DCA last week.

I still think almost nobody even knows they fly to DCA.
Probably if it wants to increase Washington region "DMV" point of sale from DCA, it'd advertise on tv and on billboards. Has it been doing that?

One thing that I think southwest.com needs is an "Include Nearby Airports" like kayak, or atleast a group code that identifies more than one airport. So a search like WAS-SFO would show all the flights from IAD, DCA, BWI <-> SFO, OAK, SJC in one result, rather than one having to run 9 different searches.

I assume this applies more for Bay Area where airport arrival maybe more interchangeable, but I wonder how many people look up fares for just one airport at destination like SFO and not even bother with OAK, not realizing there is a nonstop to OAK or better fare (e.g. BWI-OAK when there is no nonstop to SFO). The textboxes (at time of input) do show the other airports, but I believe that isn't enough.
rtalk25 is offline  
Old Mar 22, 2015, 11:17 am
  #52  
 
Join Date: Jan 2009
Location: Texas
Programs: Hyatt Lifetime Globalist
Posts: 454
Originally Posted by rtalk25
Probably if it wants to increase Washington region "DMV" point of sale from DCA, it'd advertise on tv and on billboards. Has it been doing that?

One thing that I think southwest.com needs is an "Include Nearby Airports" like kayak, or atleast a group code that identifies more than one airport. So a search like WAS-SFO would show all the flights from IAD, DCA, BWI <-> SFO, OAK, SJC in one result, rather than one having to run 9 different searches.

I assume this applies more for Bay Area where airport arrival maybe more interchangeable, but I wonder how many people look up fares for just one airport at destination like SFO and not even bother with OAK, not realizing there is a nonstop to OAK or better fare (e.g. BWI-OAK when there is no nonstop to SFO). The textboxes (at time of input) do show the other airports, but I believe that isn't enough.
I am in the DCA/IAD market and they did advertise for DCA when they first started service but have not seen anything since on TV. No billboards where I am going around DC. I used to live in HOU and remember more billboards there when they opened new markets. Just flew to ATL for work and had to tell people I was on WN when I said I was flying out of DCA as everyone thought I was on DL or US.
ronbo83 is offline  
Old Mar 22, 2015, 1:23 pm
  #53  
 
Join Date: Feb 2015
Posts: 64
Originally Posted by knope2001
December loads on Southwest flights to DCA:

82.1% ….. AUS ….. 1/day
75.5% ….. RSW …. 1/day
69.2% ….. TPA ….. 2/day
68.6% ….. MCI ….. 1/day
64.2% ….. DAL ….. 6/day
61.6% ….. MKE …. 3/day
60.9% ….. STL ….. 3/day
60.8% ….. HOU …. 4/day
58.3% ….. ATL …... 6/day
53.0% ….. MDW …. 9/day
50.8% ….. MSY ….. 2/day
46.2% ….. BNA ….. 3/day
39.5% ….. CAK ….. 1/day
37.1% ….. IND ….. 2/day
wondering if they will switch CAK with PVD or a Florida destination. Also think taking the B6 approach of doing DCA-Florida would be better. DCA-Texas from what I here is doing very well too. Still think it was stupid to get rid of RSW if the loads were that good. Maybe they will bring back RSW as a seasonal destination.

Last edited by bradleyl12; Mar 22, 2015 at 1:30 pm
bradleyl12 is offline  
Old Apr 1, 2015, 1:27 pm
  #54  
 
Join Date: Dec 2013
Posts: 195
Originally Posted by wetrat0

I still think almost nobody even knows they fly to DCA.
In the last few days I've finally started noticing some advertising for WN at DCA.

There's been some targeted Facebook ads for the DCA-CMH route.

I also heard an audio ad on Pandora. "Southwest is the fastest growing airline at DCA".
hughc99 is offline  
Old Apr 16, 2015, 1:47 pm
  #55  
 
Join Date: Oct 2004
Posts: 2,653
Here are the onboard passengers for the month of January, typically the weakest month for a market like DCA. I've included the typical flights per day.

69.0% ….. RSW …. 1x
66.5% ….. TPA ….. 2x
60.8% ….. AUS ….. 1x
51.9% ….. MSY ….. 2x
50.9% ….. DAL ….. 6x
50.4% ….. ATL …... 6x
48.6% ….. MKE ….. 3x
48.3% ….. MCI ….. 1x
47.5% ….. HOU ….. 4x
44.2% ….. STL …... 3x
44.0% ….. MDW …. 9x
40.9% ….. BNA ….. 3x
25.8% ….. CAK ….. 1x
21.5% ….. IND ….. 2x
knope2001 is offline  
Old Apr 16, 2015, 5:30 pm
  #56  
 
Join Date: Jun 2009
Posts: 1,120
Originally Posted by bradleyl12
Also think taking the B6 approach of doing DCA-Florida would be better.
I wonder if WN might be reluctant to offer DCA-Florida besides a few flights like the AIR21 slot flight it acquired, not because of B6, but if WN wants to keep BWI as it's go to airport for Florida flights in the Washington region, especially as it keeps 10x daily on certain routes. Maybe it wouldn't consider DCA-Florida complementary if it wants to encourage some traffic esp. further away from Baltimore, to use BWI.

But Florida service (i.e. MCO, and TPA and FLL as well) is popular for pax in January, if it wants better load factors.

Last edited by rtalk25; Apr 16, 2015 at 5:37 pm
rtalk25 is offline  
Old Apr 17, 2015, 7:06 am
  #57  
 
Join Date: Jun 2012
Location: PNW
Programs: Hilton Diamond, IHG Plat, WN CP
Posts: 130
Originally Posted by rtalk25
Probably if it wants to increase Washington region "DMV" point of sale from DCA, it'd advertise on tv and on billboards. Has it been doing that?

One thing that I think southwest.com needs is an "Include Nearby Airports" like kayak, or atleast a group code that identifies more than one airport. So a search like WAS-SFO would show all the flights from IAD, DCA, BWI <-> SFO, OAK, SJC in one result, rather than one having to run 9 different searches.

I assume this applies more for Bay Area where airport arrival maybe more interchangeable, but I wonder how many people look up fares for just one airport at destination like SFO and not even bother with OAK, not realizing there is a nonstop to OAK or better fare (e.g. BWI-OAK when there is no nonstop to SFO). The textboxes (at time of input) do show the other airports, but I believe that isn't enough.
yes! I am completely with you. I live in Baltimore and had no idea that WN flew DCA, since BWI is their busiest east coast city (180 daily departures).

I think they need it for Los Angeles as well
Sunburn644 is offline  
Old Apr 17, 2015, 1:40 pm
  #58  
 
Join Date: May 2010
Location: WAS
Programs: Lotz
Posts: 1,535
Originally Posted by rtalk25
WN is still pretty big in BWI-Florida, with low advance fares on BWI-TPA and BWI-FLL especially.

Southwest might have plans to make FLL an international gateway, so I'd presume some DCA-FLL might be possible though.
Southwest is getting hammered on fares at BWI by Spirit now. They've had to cut fares to Las Vegas and Ft Lauderdale in half with no advance and they're still twice what Spirit "advertises". And FLL is Spirit's main hub and international hub (they have a big international system).

I don't see Southwest looking to compete in airports with large Spirit or Frontier presence. Rather I see them moving emphasis to airports like DCA with little or no competition from them.

I don't understand why Southwest didn't extend it's "One-Flight for a Companion Pass" promo from ATL to DCA.

Last edited by tassojunior; Apr 17, 2015 at 1:48 pm
tassojunior is offline  
Old Apr 20, 2015, 10:58 pm
  #59  
 
Join Date: Jun 2009
Posts: 1,120
Originally Posted by tassojunior
Southwest is getting hammered on fares at BWI by Spirit now. They've had to cut fares to Las Vegas and Ft Lauderdale in half with no advance and they're still twice what Spirit "advertises". And FLL is Spirit's main hub and international hub (they have a big international system).

I don't see Southwest looking to compete in airports with large Spirit or Frontier presence. Rather I see them moving emphasis to airports like DCA with little or no competition from them.

I don't understand why Southwest didn't extend it's "One-Flight for a Companion Pass" promo from ATL to DCA.
Interesting you mention Spirit and Frontier.

One day soon I'll look at the LFs of Southwest's PHL-MCO to last year sometime after Frontier started service.

I'm thinking Frontier is siphoning some leisure passengers with it's 2x daily PHL-MCO and 1-2x daily TTN/ILG-MCO.

Frontier deeply discounts fares in order to drive up load factors, but perhaps the market is somewhat finite.

US has a tighter grip with business passengers, better frequency (more flights) and has the hub advantage on the PHL side. I basically had to go out of my way to use Southwest since I was flying on business, but I don't think many traveling on business customers do this especially when heading down to Florida.

Although DCA's dynamics are different than PHL, in both cases, it's primary airport of a region with a legacy carrier being more dominant and other carriers that use 3rd party booking sites, and Southwest doesn't have a hub there itself. This might prove challenging at times for Florida bound service which tends to be heavier on leisure than business travel.

Last edited by rtalk25; Apr 21, 2015 at 11:00 am
rtalk25 is offline  
Old May 14, 2015, 7:44 am
  #60  
 
Join Date: Dec 2013
Posts: 195
Looks like DCA-CAK is gone as of November 1 and DCA-CMH goes up to two flights daily in each direction.

Any other changes anyone has noticed?
hughc99 is offline  


Contact Us - Manage Preferences - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service -

This site is owned, operated, and maintained by MH Sub I, LLC dba Internet Brands. Copyright © 2024 MH Sub I, LLC dba Internet Brands. All rights reserved. Designated trademarks are the property of their respective owners.