Southwest DCA strategy
#46
Join Date: Oct 2004
Posts: 2,653
http://www.transtats.bts.gov/Tables....Air%20Carriers
#48
Original Poster
Join Date: Feb 2009
Location: USA
Programs: Chase Sapphire Reserve, WFBF
Posts: 1,573
I still think almost nobody even knows they fly to DCA.
#50
Join Date: Jan 2012
Location: IND
Programs: Avianca Brazil Diamond, Etihad Gold, Southwest CC Pass, HH Diamond, SPG Gold
Posts: 315
Well that is good news then! I might take this route later this summer, possibly labor day weekend.
#51
Join Date: Jun 2009
Posts: 1,120
One thing that I think southwest.com needs is an "Include Nearby Airports" like kayak, or atleast a group code that identifies more than one airport. So a search like WAS-SFO would show all the flights from IAD, DCA, BWI <-> SFO, OAK, SJC in one result, rather than one having to run 9 different searches.
I assume this applies more for Bay Area where airport arrival maybe more interchangeable, but I wonder how many people look up fares for just one airport at destination like SFO and not even bother with OAK, not realizing there is a nonstop to OAK or better fare (e.g. BWI-OAK when there is no nonstop to SFO). The textboxes (at time of input) do show the other airports, but I believe that isn't enough.
#52
Join Date: Jan 2009
Location: Texas
Programs: Hyatt Lifetime Globalist
Posts: 454
Probably if it wants to increase Washington region "DMV" point of sale from DCA, it'd advertise on tv and on billboards. Has it been doing that?
One thing that I think southwest.com needs is an "Include Nearby Airports" like kayak, or atleast a group code that identifies more than one airport. So a search like WAS-SFO would show all the flights from IAD, DCA, BWI <-> SFO, OAK, SJC in one result, rather than one having to run 9 different searches.
I assume this applies more for Bay Area where airport arrival maybe more interchangeable, but I wonder how many people look up fares for just one airport at destination like SFO and not even bother with OAK, not realizing there is a nonstop to OAK or better fare (e.g. BWI-OAK when there is no nonstop to SFO). The textboxes (at time of input) do show the other airports, but I believe that isn't enough.
One thing that I think southwest.com needs is an "Include Nearby Airports" like kayak, or atleast a group code that identifies more than one airport. So a search like WAS-SFO would show all the flights from IAD, DCA, BWI <-> SFO, OAK, SJC in one result, rather than one having to run 9 different searches.
I assume this applies more for Bay Area where airport arrival maybe more interchangeable, but I wonder how many people look up fares for just one airport at destination like SFO and not even bother with OAK, not realizing there is a nonstop to OAK or better fare (e.g. BWI-OAK when there is no nonstop to SFO). The textboxes (at time of input) do show the other airports, but I believe that isn't enough.
#53
Join Date: Feb 2015
Posts: 64
December loads on Southwest flights to DCA:
82.1% ….. AUS ….. 1/day
75.5% ….. RSW …. 1/day
69.2% ….. TPA ….. 2/day
68.6% ….. MCI ….. 1/day
64.2% ….. DAL ….. 6/day
61.6% ….. MKE …. 3/day
60.9% ….. STL ….. 3/day
60.8% ….. HOU …. 4/day
58.3% ….. ATL …... 6/day
53.0% ….. MDW …. 9/day
50.8% ….. MSY ….. 2/day
46.2% ….. BNA ….. 3/day
39.5% ….. CAK ….. 1/day
37.1% ….. IND ….. 2/day
82.1% ….. AUS ….. 1/day
75.5% ….. RSW …. 1/day
69.2% ….. TPA ….. 2/day
68.6% ….. MCI ….. 1/day
64.2% ….. DAL ….. 6/day
61.6% ….. MKE …. 3/day
60.9% ….. STL ….. 3/day
60.8% ….. HOU …. 4/day
58.3% ….. ATL …... 6/day
53.0% ….. MDW …. 9/day
50.8% ….. MSY ….. 2/day
46.2% ….. BNA ….. 3/day
39.5% ….. CAK ….. 1/day
37.1% ….. IND ….. 2/day
Last edited by bradleyl12; Mar 22, 2015 at 1:30 pm
#54
Join Date: Dec 2013
Posts: 195
In the last few days I've finally started noticing some advertising for WN at DCA.
There's been some targeted Facebook ads for the DCA-CMH route.
I also heard an audio ad on Pandora. "Southwest is the fastest growing airline at DCA".
There's been some targeted Facebook ads for the DCA-CMH route.
I also heard an audio ad on Pandora. "Southwest is the fastest growing airline at DCA".
#55
Join Date: Oct 2004
Posts: 2,653
Here are the onboard passengers for the month of January, typically the weakest month for a market like DCA. I've included the typical flights per day.
69.0% ….. RSW …. 1x
66.5% ….. TPA ….. 2x
60.8% ….. AUS ….. 1x
51.9% ….. MSY ….. 2x
50.9% ….. DAL ….. 6x
50.4% ….. ATL …... 6x
48.6% ….. MKE ….. 3x
48.3% ….. MCI ….. 1x
47.5% ….. HOU ….. 4x
44.2% ….. STL …... 3x
44.0% ….. MDW …. 9x
40.9% ….. BNA ….. 3x
25.8% ….. CAK ….. 1x
21.5% ….. IND ….. 2x
69.0% ….. RSW …. 1x
66.5% ….. TPA ….. 2x
60.8% ….. AUS ….. 1x
51.9% ….. MSY ….. 2x
50.9% ….. DAL ….. 6x
50.4% ….. ATL …... 6x
48.6% ….. MKE ….. 3x
48.3% ….. MCI ….. 1x
47.5% ….. HOU ….. 4x
44.2% ….. STL …... 3x
44.0% ….. MDW …. 9x
40.9% ….. BNA ….. 3x
25.8% ….. CAK ….. 1x
21.5% ….. IND ….. 2x
#56
Join Date: Jun 2009
Posts: 1,120
But Florida service (i.e. MCO, and TPA and FLL as well) is popular for pax in January, if it wants better load factors.
Last edited by rtalk25; Apr 16, 2015 at 5:37 pm
#57
Join Date: Jun 2012
Location: PNW
Programs: Hilton Diamond, IHG Plat, WN CP
Posts: 130
Probably if it wants to increase Washington region "DMV" point of sale from DCA, it'd advertise on tv and on billboards. Has it been doing that?
One thing that I think southwest.com needs is an "Include Nearby Airports" like kayak, or atleast a group code that identifies more than one airport. So a search like WAS-SFO would show all the flights from IAD, DCA, BWI <-> SFO, OAK, SJC in one result, rather than one having to run 9 different searches.
I assume this applies more for Bay Area where airport arrival maybe more interchangeable, but I wonder how many people look up fares for just one airport at destination like SFO and not even bother with OAK, not realizing there is a nonstop to OAK or better fare (e.g. BWI-OAK when there is no nonstop to SFO). The textboxes (at time of input) do show the other airports, but I believe that isn't enough.
One thing that I think southwest.com needs is an "Include Nearby Airports" like kayak, or atleast a group code that identifies more than one airport. So a search like WAS-SFO would show all the flights from IAD, DCA, BWI <-> SFO, OAK, SJC in one result, rather than one having to run 9 different searches.
I assume this applies more for Bay Area where airport arrival maybe more interchangeable, but I wonder how many people look up fares for just one airport at destination like SFO and not even bother with OAK, not realizing there is a nonstop to OAK or better fare (e.g. BWI-OAK when there is no nonstop to SFO). The textboxes (at time of input) do show the other airports, but I believe that isn't enough.
I think they need it for Los Angeles as well
#58
Join Date: May 2010
Location: WAS
Programs: Lotz
Posts: 1,535
I don't see Southwest looking to compete in airports with large Spirit or Frontier presence. Rather I see them moving emphasis to airports like DCA with little or no competition from them.
I don't understand why Southwest didn't extend it's "One-Flight for a Companion Pass" promo from ATL to DCA.
Last edited by tassojunior; Apr 17, 2015 at 1:48 pm
#59
Join Date: Jun 2009
Posts: 1,120
Southwest is getting hammered on fares at BWI by Spirit now. They've had to cut fares to Las Vegas and Ft Lauderdale in half with no advance and they're still twice what Spirit "advertises". And FLL is Spirit's main hub and international hub (they have a big international system).
I don't see Southwest looking to compete in airports with large Spirit or Frontier presence. Rather I see them moving emphasis to airports like DCA with little or no competition from them.
I don't understand why Southwest didn't extend it's "One-Flight for a Companion Pass" promo from ATL to DCA.
I don't see Southwest looking to compete in airports with large Spirit or Frontier presence. Rather I see them moving emphasis to airports like DCA with little or no competition from them.
I don't understand why Southwest didn't extend it's "One-Flight for a Companion Pass" promo from ATL to DCA.
One day soon I'll look at the LFs of Southwest's PHL-MCO to last year sometime after Frontier started service.
I'm thinking Frontier is siphoning some leisure passengers with it's 2x daily PHL-MCO and 1-2x daily TTN/ILG-MCO.
Frontier deeply discounts fares in order to drive up load factors, but perhaps the market is somewhat finite.
US has a tighter grip with business passengers, better frequency (more flights) and has the hub advantage on the PHL side. I basically had to go out of my way to use Southwest since I was flying on business, but I don't think many traveling on business customers do this especially when heading down to Florida.
Although DCA's dynamics are different than PHL, in both cases, it's primary airport of a region with a legacy carrier being more dominant and other carriers that use 3rd party booking sites, and Southwest doesn't have a hub there itself. This might prove challenging at times for Florida bound service which tends to be heavier on leisure than business travel.
Last edited by rtalk25; Apr 21, 2015 at 11:00 am