What does it take to join an alliance?
Mar 16, 2006 | 11:57 pm
#1
Original Poster
Join Date: May 2004
Location: formerly Gold now Diamond, formerly MSY, now LAX, formerly NW, now DL
Programs: Hyatt Plat, Hilton Gold, SPG Gold, Delta Diamond/1MM
Posts: 4,728
What does it take to join an alliance?
So I wonder what upfront costs there is for an airline to join....I assume there are some fees that you have to pay to get in, re work your frequent flier programs to fit the ST model, re-fit your software to be able to communicate with the ST reservation and airline systems, re-figure your schedule to make the code-sharing possible, add/subtract flights to each others ST hubs, and all the training of the staff....
Not a small or cheap task! Ultimately likely a good thing for all involved but....
Not a small or cheap task! Ultimately likely a good thing for all involved but....
Mar 17, 2006 | 7:59 am
#2
FlyerTalk Evangelist
Join Date: Mar 2006
Location: DFW
Programs: AA 1M
Posts: 31,939
I have never really understood why there has to be a fee to get in - I mean that benefits are there for both the alliance and the airline, and how does this fee get split among the various members of the alliance?
Mar 18, 2006 | 3:01 am
#3
Join Date: Nov 2000
Location: Da Nang, Vietnam
Programs: Vietnam Airlines Lotusmiles Platinum
Posts: 2,426
1 requirement
Skyteam require all members to have a mileage based programme - which is why SU had to revamp their programm from a kilometre to mileage basis.
This was a comment made by the GM manager of of SU's programme in an interview published by the FFP magazine
This was a comment made by the GM manager of of SU's programme in an interview published by the FFP magazine