Alaska Lounge 2020 Cost Model
#1
Original Poster
Join Date: Apr 2017
Programs: AS 100k, DL PM, New Sagaya
Posts: 1,291
Alaska Lounge 2020 Cost Model
I am debating if the new MVPG pricing for the Alaska Lounge makes sense for me in 2020. This is probably one of those question/decision where there are as many answers as users on this site... But here is my current debate. With the price going up $55, and the introduction of the $25 day passes with the AS Visa card, the math has moved a little for me. At $350/yr that is worth 14 day passes (importantly not visits, but days.) But this option only applies to AL, and not the broader network.
Now, as a Portland based traveler the value is a little less since PDX really is not that great of a space compared to if I were based in SEA. But I do use it 2-3 times a year with my immediate family. So thats a $100 benefit if I use the day pass pricing. (If that visit is worth it to me versus just posting up at Capers with the kids....) And then use it probably 10 more times as a business traveler. As a business traveler the benefit I also get is AA/UA lounges around the US (notably HNL and DCA for me.) Those I can't really purchase access to that make sense.
I don't usually fly on paid F so that access is not an option. (Maybe once a year.)
I can't really justify the AA credit card with AA/AL access since its more money and I am not sure I'd be able to take advantage of the other benefits.
Finally, there is a nice convenience aspect to the membership. Access is guaranteed (I believe day passes can be turned away, right?) and easy with the card/finger scan. So there is a non-tangible benefit there to consider.
I share this because I am curious how others are working through the decision. I don't think there is a right answer - but other perspectives would be interesting.
Now, as a Portland based traveler the value is a little less since PDX really is not that great of a space compared to if I were based in SEA. But I do use it 2-3 times a year with my immediate family. So thats a $100 benefit if I use the day pass pricing. (If that visit is worth it to me versus just posting up at Capers with the kids....) And then use it probably 10 more times as a business traveler. As a business traveler the benefit I also get is AA/UA lounges around the US (notably HNL and DCA for me.) Those I can't really purchase access to that make sense.
I don't usually fly on paid F so that access is not an option. (Maybe once a year.)
I can't really justify the AA credit card with AA/AL access since its more money and I am not sure I'd be able to take advantage of the other benefits.
Finally, there is a nice convenience aspect to the membership. Access is guaranteed (I believe day passes can be turned away, right?) and easy with the card/finger scan. So there is a non-tangible benefit there to consider.
I share this because I am curious how others are working through the decision. I don't think there is a right answer - but other perspectives would be interesting.
#2
Join Date: Aug 2018
Programs: AA Exec Plat, Bonvoy Platinum, Hilton Diamond
Posts: 621
Regarding the AA credit card: with the pace at which the AA/AS partnership has been getting cut back, I'm not the only one who's worried that reciprocal lounge access will wind up getting cut in a way where they'll leave you in the position of holding the card, being partway through your AF cycle, and not having your reciprocal access, right? Or is there a reason not to worry about this scenario?
#3
Join Date: Jun 2015
Location: Seattle, WA
Programs: Alaska Airlines
Posts: 659
I was in the same line of thinking with the increase to the lounge price, and the $25 day passes offered on the AS Visa... but I think I still get more value out of an annual membership because 90% of the time I travel, I bring 1 to 2 friends in with me. Now granted, they don't reimburse me for it financially but being able to to treat my friends to the lounge experience is a nice value in itself - so I guess I'll keep renewing for now.
Obviously if they split the lounge partnership with AA in the future, that'll really devalue the program. But AS already has some partner lounges that are either completely independent (The Club at LAS) or are with airlines that they have no flying partnership with (UA in PHX for example). So even with the flight partnership between AA & AS deteriorating, it doesn't mean that lounge partnership will go away... as long as whatever the deal they have worked out is mutually beneficial.
Obviously if they split the lounge partnership with AA in the future, that'll really devalue the program. But AS already has some partner lounges that are either completely independent (The Club at LAS) or are with airlines that they have no flying partnership with (UA in PHX for example). So even with the flight partnership between AA & AS deteriorating, it doesn't mean that lounge partnership will go away... as long as whatever the deal they have worked out is mutually beneficial.
#4
Join Date: Aug 2018
Location: PDX
Programs: AS MVP Gold 100K
Posts: 2,329
The math for me was simple. (# of times I fly per year in Y) X $25 = much less than the cost of the membership. Therefore, passing on it was a no brainer. As for them refusing to sell day passes, I've never seen it. I've often bought them when the "no priority pass" sign was out. That's not to say one can't be turned away...
#5
Join Date: Dec 2017
Posts: 490
They also dropped the $50 “initiation fee” or whatever they called it. Which means you can basically sign up whenever you want rather than worrying about renewing in a set time. My membership expires at the end of October (currently gold), so I’m waiting until December to sign up again (when I’ll be 75k) to save $50!
#6
Original Poster
Join Date: Apr 2017
Programs: AS 100k, DL PM, New Sagaya
Posts: 1,291
I was in the same line of thinking with the increase to the lounge price, and the $25 day passes offered on the AS Visa... but I think I still get more value out of an annual membership because 90% of the time I travel, I bring 1 to 2 friends in with me. Now granted, they don't reimburse me for it financially but being able to to treat my friends to the lounge experience is a nice value in itself - so I guess I'll keep renewing for now.
Obviously if they split the lounge partnership with AA in the future, that'll really devalue the program. But AS already has some partner lounges that are either completely independent (The Club at LAS) or are with airlines that they have no flying partnership with (UA in PHX for example). So even with the flight partnership between AA & AS deteriorating, it doesn't mean that lounge partnership will go away... as long as whatever the deal they have worked out is mutually beneficial.
Obviously if they split the lounge partnership with AA in the future, that'll really devalue the program. But AS already has some partner lounges that are either completely independent (The Club at LAS) or are with airlines that they have no flying partnership with (UA in PHX for example). So even with the flight partnership between AA & AS deteriorating, it doesn't mean that lounge partnership will go away... as long as whatever the deal they have worked out is mutually beneficial.
#7
Join Date: Aug 2018
Programs: AA Exec Plat, Bonvoy Platinum, Hilton Diamond
Posts: 621
I was in the same line of thinking with the increase to the lounge price, and the $25 day passes offered on the AS Visa... but I think I still get more value out of an annual membership because 90% of the time I travel, I bring 1 to 2 friends in with me. Now granted, they don't reimburse me for it financially but being able to to treat my friends to the lounge experience is a nice value in itself - so I guess I'll keep renewing for now.
Obviously if they split the lounge partnership with AA in the future, that'll really devalue the program. But AS already has some partner lounges that are either completely independent (The Club at LAS) or are with airlines that they have no flying partnership with (UA in PHX for example). So even with the flight partnership between AA & AS deteriorating, it doesn't mean that lounge partnership will go away... as long as whatever the deal they have worked out is mutually beneficial.
Obviously if they split the lounge partnership with AA in the future, that'll really devalue the program. But AS already has some partner lounges that are either completely independent (The Club at LAS) or are with airlines that they have no flying partnership with (UA in PHX for example). So even with the flight partnership between AA & AS deteriorating, it doesn't mean that lounge partnership will go away... as long as whatever the deal they have worked out is mutually beneficial.
But overall I do get your point.
#8
Join Date: Mar 2017
Location: British Columbia
Programs: AS MVPG100K, Marriott Marriott Titanium Elite, Hilton Gold
Posts: 7,263
James
#9
Join Date: Aug 2008
Location: Seattle
Programs: AS MVPG, Alaska Lounge, HHonors Silver, Bonvoy Gold, National Executive
Posts: 455
They also dropped the $50 “initiation fee” or whatever they called it. Which means you can basically sign up whenever you want rather than worrying about renewing in a set time. My membership expires at the end of October (currently gold), so I’m waiting until December to sign up again (when I’ll be 75k) to save $50!
#10
Join Date: Nov 2005
Location: Portland, OR
Programs: Alaska Gold 100k
Posts: 959
Also Portland based, I had the same thoughts as my renewal is next month. But my wife travels with me about 50% of the time so that would be $50 each time and for me makes it far better to stick with the membership. I have seen on at least one occasion someone turned away in Portland while trying to buy a one day pass, if I remember right on a busy Monday morning.
#11
Original Poster
Join Date: Apr 2017
Programs: AS 100k, DL PM, New Sagaya
Posts: 1,291
Also Portland based, I had the same thoughts as my renewal is next month. But my wife travels with me about 50% of the time so that would be $50 each time and for me makes it far better to stick with the membership. I have seen on at least one occasion someone turned away in Portland while trying to buy a one day pass, if I remember right on a busy Monday morning.
#12
Join Date: Mar 2019
Programs: Alaska MVP Gold, Marriott Titanium Elite, Hilton Diamond
Posts: 31
I'm with you. I'm an Alaska FF who currently holds an Admirals Club membership. I'm pretty confident Admirals Club will cut Alaska Lounge benefits next year, so I will be switching to Alaska Membership. To soften the blow the blow of the annual fee as MVPG, I'm going to buy the membership using my Hilton AMEX that comes with a $250 credit. Essentially reduces the cost to $100 which is a good deal.
#13
Join Date: Dec 2017
Posts: 490
If AS cuts ties with AA admirals club, they’ll have to partner with somebody else to provide a national network of lounges. Alternatively they’ll have to significantly lower the membership fee. I wouldn’t be shocked if they partner with United, excluding locations that have AS lounges.
#14
Join Date: Aug 2008
Location: SAF
Programs: HH Gold, IHG Gold
Posts: 675
If AS cuts ties with AA admirals club, they’ll have to partner with somebody else to provide a national network of lounges. Alternatively they’ll have to significantly lower the membership fee. I wouldn’t be shocked if they partner with United, excluding locations that have AS lounges.
I am even considering moving to everything over to Delta. I love AS, I really do, but based in AUS they make heading anywhere but west a pain in the .... I can certainly rack up the miles flying to NYC via SEA, but I generally don't have the time for that and the cost gets crazy at times.
Interesting discussion but I am also on the fence on renewing.
#15
Join Date: Sep 2001
Location: los angeles, calif.
Programs: Alaska Airlines Gold MVP
Posts: 7,170
I use AC membership. I have absolutely zero worries. The reciprocal access is important for both the carriers and not going anywhere. In fact, AS absolutely needs it in my opinion (or they can partner with UA or DL).