British Airways Future Lab
Mar 5, 2025 | 12:54 pm
#107
Join Date: Feb 2012
Location: London
Programs: Sir Ratechaser Seigneur de la Patience d'un Saint (Mucci), BA Gold, ITA Volare Executive
Posts: 3,825
Mar 11, 2025 | 10:46 am
#108
Join Date: Feb 2004
Location: UK
Programs: BA GfL
Posts: 380
Well it has been quiet for a while now. I had tried to be an active and constructive contributor but it was clear that there was a sizeable population that couldn't see past the BAEC changes.
In many ways it was trying to replicate the kind of community that exists here in addition to its role as a private sounding board covered by NDA. That is quite an ask. When it livens up then I think a focus as a private sounding board would serve it better and BA can always dip into FT to take the pulse of a larger community.
In many ways it was trying to replicate the kind of community that exists here in addition to its role as a private sounding board covered by NDA. That is quite an ask. When it livens up then I think a focus as a private sounding board would serve it better and BA can always dip into FT to take the pulse of a larger community.
Last edited by Robespierre; Mar 11, 2025 at 10:57 am
Apr 3, 2025 | 6:13 am
#109
Join Date: Oct 2018
Location: UK
Programs: Free agent but BAC Silver, *A Gold (TK Elite), ST Elite+ (SAS Gold), HH Gold, RR VIP
Posts: 927
Its back. With an inane discussion about visas, which I read as asking (the wrong people) whether should we (BA) be concerned about the new ETA
Apr 6, 2025 | 1:37 am
#110
Join Date: Jan 2005
Location: UK
Programs: Mucci. And BA Silver previous awards - Gold 13, Silver 7, Bronze 4.
Posts: 7,765
Still very quiet at the Lab. Some amusing posts recently complaining about there being recent feedback from the site administrators!
And yes a fairly useless recent set of questions about visas. Feels a bit like moving the deckchairs on the Titanic IMHO.
And yes a fairly useless recent set of questions about visas. Feels a bit like moving the deckchairs on the Titanic IMHO.
Jan 28, 2026 | 4:05 am
#111
Moderator: The British Airways Club, Marriott Bonvoy
Join Date: May 2006
Location: Englandshire
Programs: SPG LT Plat, BA G, BD*LG, MG Blue+ ...
Posts: 17,355
The ongoing stream of emails (the latest being “We're launching four discussion rooms and five new polls”) reminded me of this thread.
Is anyone who has stuck with BA Future Lab since the launch able to confirm whether it did ever yield any substantive information or insights that should be kept confidential, or did it all turn out to be fluff and nonsense ?
Is anyone who has stuck with BA Future Lab since the launch able to confirm whether it did ever yield any substantive information or insights that should be kept confidential, or did it all turn out to be fluff and nonsense ?
Last edited by Prospero; Jan 28, 2026 at 8:13 am Reason: Adjust text colour for dark mode compatibility
Jan 28, 2026 | 4:18 am
#112
Ambassador: The British Airways Club, easyJet and Ryanair
Join Date: Sep 2011
Location: UK/Las Vegas
Programs: BA Gold (GGL/CCR)
Posts: 17,033
Substantive? About as much as a Club Europe sandwich. The only confidential insight I gleaned was that BAs real innovation is in survey designendless polls on mostly irrelevant nonsense.
Jan 28, 2026 | 4:52 am
#113
Join Date: Jan 2010
Posts: 597
The ongoing stream of emails (the latest being We're launching four discussion rooms and five new polls) reminded me of this thread.
Is anyone who has stuck with BA Future Lab since the launch able to confirm whether it did ever yield any substantive information or insights that should be kept confidential, or did it all turn out to be fluff and nonsense ?
Is anyone who has stuck with BA Future Lab since the launch able to confirm whether it did ever yield any substantive information or insights that should be kept confidential, or did it all turn out to be fluff and nonsense ?
1) No, nothing confidential really appears, and even if there is a hint of anything like that it is widely discussed on here first in any case
2) From having looked at it for a while its main purpose seems to be to justify what has already happened, A series of polls and discussions around what has already happened which if the discussions/polls don't go the right way for BA are followed with a similar set a few weeks later asking the same questions in a different way. So I don't think they are using it that much as a sounding board for the future, more a sounding board for what has already been done.
Jan 28, 2026 | 5:40 am
#114
Join Date: Oct 2014
Location: UK
Programs: Mucci Diamond Hairbrush Elite, BAC silver. EBG, AF Blue
Posts: 5,090
I don't post on it but do read it and would say that
1) No, nothing confidential really appears, and even if there is a hint of anything like that it is widely discussed on here first in any case
2) From having looked at it for a while its main purpose seems to be to justify what has already happened, A series of polls and discussions around what has already happened which if the discussions/polls don't go the right way for BA are followed with a similar set a few weeks later asking the same questions in a different way. So I don't think they are using it that much as a sounding board for the future, more a sounding board for what has already been done.
1) No, nothing confidential really appears, and even if there is a hint of anything like that it is widely discussed on here first in any case
2) From having looked at it for a while its main purpose seems to be to justify what has already happened, A series of polls and discussions around what has already happened which if the discussions/polls don't go the right way for BA are followed with a similar set a few weeks later asking the same questions in a different way. So I don't think they are using it that much as a sounding board for the future, more a sounding board for what has already been done.
Run the surveys with small numbers until one shows the result you want to justify what you were going to do anyway, voila!
Jan 28, 2026 | 8:30 am
#116
Join Date: Apr 2014
Programs: BAC Gold. Hilton Gold (downgraded, sob!)
Posts: 742
The ongoing stream of emails (the latest being We're launching four discussion rooms and five new polls) reminded me of this thread.
Is anyone who has stuck with BA Future Lab since the launch able to confirm whether it did ever yield any substantive information or insights that should be kept confidential, or did it all turn out to be fluff and nonsense ?
Is anyone who has stuck with BA Future Lab since the launch able to confirm whether it did ever yield any substantive information or insights that should be kept confidential, or did it all turn out to be fluff and nonsense ?
Jan 28, 2026 | 11:46 am
#117
Join Date: Jan 2005
Location: UK
Programs: Mucci. And BA Silver previous awards - Gold 13, Silver 7, Bronze 4.
Posts: 7,765
Resurrecting this thread made me go off and dip into FL again, as I do every few weeks. The latest survey/question is about what premium means. Not surprisingly the overwhelming majority of the comments state that BA is no longer a premium airline. What a surprise! 
Jan 28, 2026 | 12:59 pm
#119
Join Date: Jan 2005
Location: UK
Programs: Mucci. And BA Silver previous awards - Gold 13, Silver 7, Bronze 4.
Posts: 7,765
