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100 Years of United…logo unveiled

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Old Jan 22, 2026 | 12:05 pm
  #106  
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Originally Posted by Infinite1K
Over in AAdvantage Land, they are offering free special 100th luggage tags:
UA - how about a Clorox wipe with "100" logo on the wrapper.
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Old Jan 22, 2026 | 12:59 pm
  #107  
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Originally Posted by meijiem
I can't upload images, I don't know why, but this thing is bouncing around on one of my account pages.

https://www.united.com/bd2863a954cba...-100-logo.webp

I've had need to use the web site a lot recently, and, boy does that animation get old fast. Every. Frelling. Page. You would think that clicking the X in the upper right hand corner of the animation would convey the idea, "I'm done seeing this, thanks," but that information does not appear to be carried across pages. Color me grumpy from lack of sleep, but I find it obnoxious. Kind of the opposite of what a good marketing campaign should strive for. I like United, I really do, but their marketing has been bush league for a while now.
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Old Jan 22, 2026 | 2:24 pm
  #108  
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Originally Posted by jpezaris
I've had need to use the web site a lot recently, and, boy does that animation get old fast. Every. Frelling. Page. You would think that clicking the X in the upper right hand corner of the animation would convey the idea, "I'm done seeing this, thanks," but that information does not appear to be carried across pages. Color me grumpy from lack of sleep, but I find it obnoxious. Kind of the opposite of what a good marketing campaign should strive for. I like United, I really do, but their marketing has been bush league for a while now.
Kinda gives you the feeling that UA Marketing was trying too hard to plant a big fat wet one on SK's rear end. And went in too deep.

David
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Old Jan 22, 2026 | 7:25 pm
  #109  
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Over in the 2026 Polaris Eats thread, there is post with a picture of LP Champagne with the United 100 logo on it.
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Old Jan 30, 2026 | 11:06 am
  #110  
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There's supposed to be a 787 with the decal too. GeminiJets leaked the model.

The actual birthday is April 6th. If this is all they end up doing, shouldn't have even bothered.
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Old Jan 30, 2026 | 11:22 am
  #111  
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Originally Posted by Unimatrix One
Why do they write 100 as IOO?
I would say this is actually the correct representation for a sans-serif font. Additionally, 99% of Americans write the digit "one" as a single vertical stroke, so this is a nod to United not caring about the rest of the world.
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Old Jan 30, 2026 | 12:26 pm
  #112  
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Originally Posted by mahasamatman
I would say this is actually the correct representation for a sans-serif font. Additionally, 99% of Americans write the digit "one" as a single vertical stroke, so this is a nod to United not caring about the rest of the world.
Naw - some designer/marketing person made a boo-boo ("O O") - and unfortunately the VP who picked it, liked it for some strange reason.

Alternate reason: some designer/marketing person decided to put some bad designs into the selection matrix, and the VP used AI to select the "bestest". Or whatever he or she typed in.

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Old Feb 18, 2026 | 8:16 am
  #113  
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Silver lining: tulip sighting at LGA thanks to centennial celebration. The screen rotates through United logos throughout the 100 years.






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Old Feb 18, 2026 | 9:37 am
  #114  
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Originally Posted by PTahCha
Silver lining: tulip sighting at LGA thanks to centennial celebration. The screen rotates through United logos throughout the 100 years.

The answer is Right there in plane sight

Sigh….
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Old Feb 18, 2026 | 9:59 am
  #115  
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Originally Posted by jpezaris
I've had need to use the web site a lot recently, and, boy does that animation get old fast.
Back in the nascent years of the internet, having evolved from gopher to HTTP, we had an agreement that animated gifs were bad. Unfortunately, we failed to put such agreement into writing.
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Old Feb 18, 2026 | 10:17 pm
  #116  
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Originally Posted by PTahCha
Silver lining: tulip sighting at LGA thanks to centennial celebration. The screen rotates through United logos throughout the 100 years.





Did they have the intern whip out a Power Point slide or something? That looks really bad and pre-amateurish to have the Tulip logo on a white background with the grey screen (different shade than the 100 one on the left too 🤦🏻‍♂️)
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Old Feb 18, 2026 | 10:29 pm
  #117  
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Originally Posted by Infinite1K
Did they have the intern whip out a Power Point slide or something? That looks really bad and pre-amateurish to have the Tulip logo on a white background with the grey screen (different shade than the 100 one on the left too 🤦🏻‍♂️)
Two possible explanations:

a) as much thought put into that as the 100yr logo


b) The relics of COdbaUA suits wanted to put it in as bad light as possible to quell debate. Yet even at its worst it’s still 100x better than the 100yr logo and 6.022 x 10^23 better than the bingo cage.
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Old Feb 19, 2026 | 2:09 am
  #118  
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Originally Posted by uastarflyer
Two possible explanations:

a) as much thought put into that as the 100yr logo


b) The relics of COdbaUA suits wanted to put it in as bad light as possible to quell debate. Yet even at its worst it’s still 100x better than the 100yr logo and 6.022 x 10^23 better than the bingo cage.
The slideshow makes the 100 year logo seem like the masterpiece of all time in graphic design.
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Old Feb 19, 2026 | 3:05 pm
  #119  
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Originally Posted by uastarflyer
.... b) The relics of COdbaUA suits wanted to put it in as bad light as possible to quell debate. .....
Really???
1) Who is left at the higher echelons to do this? The c-suite is essentially all post-merger.

Originally Posted by Infinite1K
The slideshow makes the 100 year logo seem like the masterpiece of all time in graphic design.
And how many people will ever see this? Is this just a local effort?
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Old Feb 20, 2026 | 2:46 am
  #120  
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Originally Posted by WineCountryUA
Really???
And how many people will ever see this? Is this just a local effort?
I don’t think that is how marketing, branding, messaging works in the sense you can have some pedestrian looking work as long as it isn’t seen by that many people and/or the “local” person sketched up something, so that’s OK.
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