Originally Posted by
mahasamatman
I would say this is actually the correct representation for a sans-serif font. Additionally, 99% of Americans write the digit "one" as a single vertical stroke, so this is a nod to United not caring about the rest of the world.
Naw - some designer/marketing person made a boo-boo ("O O") - and unfortunately the VP who picked it, liked it for some strange reason.
Alternate reason: some designer/marketing person decided to put some bad designs into the selection matrix, and the VP used AI to select the "bestest". Or whatever he or she typed in.
David