Annual January promo prices are ON. Unfortunately, only until June 2026. Last year, it covered July/August as well... But it might still change once promotion is fully deployed...

Actually, capaign seems to be announced now "Travel between 26 Jan–31 Aug". But many random destinations have campaign prices loaded only until May/June. Annoying, but there is probably still chance that it will update throughout the campaing period. 2026

Check the Terms & Conditions for specific travel periods for different destinations. Doubt those will change.

Need more Avios for your dream holiday or a higher tier? Buy at least 5,000 Avios between 2–5 February 2026 and earn up to a 50% bonus on Avios.
Purchased Avios Bonus rate
1,000–4,000 0%
5,000–19,000 30% 
20,000–49,000 35%
50,000–79,000 40%
80,000 or more 50%

not a very good price at this sale. Hopefully better sales coming

IMO, Finnair should fire their graphic designers. This new 2026 campaign font style is very ugly and feels soo cheap and doesn�t complement traditional Finnair identity well. But it fits well to �low-cost� service strategy indeed�

Yeah, I feel the font doesn't fit Finnair. It feels too much like a cheap imitation of Helvetica.

Avios discounted once again until 30 March. This time slightly better offer than last times: 1.32 cents/Avios when you buy 85k (1122 �) and 1.26 cents/Avios when you buy 200k (2520 �).
https://www.finnairshop.com/en/buy-avios

I don't even know what it's for, but I always find these types of campaigns amusing. For "members" of X (only), as if you would receive the material, or it would be relevant to you anyway as a non-member to a free to join program. It's different if this was a membership drive type of thing, or something adjacent, like free "inflight wifi" for members, but this seems targeted to existing members.

This repeated Avios sell campagin looks to me like they need money. Real money, now

Yeah, I figure we should have a betting pool on when there will be a double (or more) points campaign.

Double points plus higher prices doesn't sound like such a good idea. An avios devaluation is also imminent, especially as most major players are now revenue -based.

Just a word of advice when purchasing Finnair Avios. At the top of the page you can see the option to pay in different currencies, however the transaction will always be processed in EUR. BUT, the pricing for Avios can vary dependant on the currency you choose. For example if you are Euro based then usually system will try to sell you Avios in EUR but it makes sense to purchase the Avios in USD as the price is cheaper.

For example; current offer to buy 100,000 Avios at 40% off = EUR 1260.- OR purchase the same amount 100,000 Avios at 40% off = USD 1302.-
At today's rate of exchange USD 1302 (0.8643 Wise) = EUR 1125,32
So actual cost of 100,000 Avios could be EUR 1125,32 a saving of EUR 135.-

Maybe this info has been previously shared but just want to make any Newbies aware of this too.

No need to thank me, but if anyone has a GC to giveway it would be very welcome as I just soft landed back to Silver

There was an article about that on loyaltylobby, JPY is even cheaper, 100k cost 200040 JPY = 1089 EUR.
https://loyaltylobby.com/2026/03/18/...p-jpy-pricing/