BA ANNOUNCEMENT - BA to move to a spend based Tier Point system From 1st April 2025
#2926




Join Date: Jan 2011
Location: UK
Programs: BA GGL
Posts: 1,532
Well, the story has made it to the Daily Mail, and there is a poll if you want to express your dissatisfaction 
“'Betrayal': Frequent flyers are furious about the new British Airways loyalty scheme. So what IS all the fuss about?”

“'Betrayal': Frequent flyers are furious about the new British Airways loyalty scheme. So what IS all the fuss about?”
#2927



Join Date: Apr 2015
Programs: Some
Posts: 6,656
Well, the story has made it to the Daily Mail, and there is a poll if you want to express your dissatisfaction 
“'Betrayal': Frequent flyers are furious about the new British Airways loyalty scheme. So what IS all the fuss about?”

“'Betrayal': Frequent flyers are furious about the new British Airways loyalty scheme. So what IS all the fuss about?”
#2928




Join Date: Feb 2014
Programs: BAEC Gold, Miles & Smiles Gold, Flying Blue Platinum, Etihad Gold
Posts: 308
Is there any chance that there will be the ability to double dip like say Krisflyer? I credit my cash spend to PPS for status and the points to LH for status and redemptions. Generally needs to be sorted out on the phone and double checked at check in but it does work. Ideally, my BA spend would count towards GFL but I'd credit Avios to QR for Qpoints and redemptions.
#2929




Join Date: Mar 2012
Location: London
Programs: BA Gold , Seigneur des Horaires des Mucci.
Posts: 2,427
I'm not really sure what you mean here - there was no difference on TPs to attain or retain a status on BAEC under the old system (300-600-1500) except for GGL (5000 attain vs 3000 retain).
It is exactly the same with the new system, no difference between attain and retain thresholds (3500, 7500, 20000) except for GGL (65000 including 52000 strictly on BA to attain v 40000 including 32000 strictly on BA to retain).
It is exactly the same with the new system, no difference between attain and retain thresholds (3500, 7500, 20000) except for GGL (65000 including 52000 strictly on BA to attain v 40000 including 32000 strictly on BA to retain).
#2930




Join Date: Jan 2011
Location: UK
Programs: BA GGL
Posts: 1,532
Well, the story has made it to the Daily Mail, and there is a poll if you want to express your dissatisfaction 
“'Betrayal': Frequent flyers are furious about the new British Airways loyalty scheme. So what IS all the fuss about?”

“'Betrayal': Frequent flyers are furious about the new British Airways loyalty scheme. So what IS all the fuss about?”
#2931


Join Date: Mar 2014
Location: London, UK
Programs: BAEC
Posts: 2,959
The extreme end of Ł20k per night villas in the Seychelles is perhaps not necessarily going to be their bread and butter - as others have said this is likely to be via a specialist agent. But if you consider the majority of people travel Y and often choose to spend more money on a nicer hotel for their 7 night holiday rather than paying for J tickets, there is a lot of potential revenue on the table for BA that previously they did not incentivise to be directed to them; now it is.
#2932




Join Date: Mar 2012
Location: London
Programs: BA Gold , Seigneur des Horaires des Mucci.
Posts: 2,427
The BAH online interface is so crude though; compared to something like booking .com
You almost have to do your research elsewhere and see if the hotel is available on BAH
It really is going to be the main way of getting tier points
You almost have to do your research elsewhere and see if the hotel is available on BAH
It really is going to be the main way of getting tier points
#2933


Join Date: Apr 2013
Location: Devon, UK
Programs: BA Blue (no decently timed TLV flights) ELAL Silver; Accor Diamond, FB Silver
Posts: 1,472
I think that FF who are unwilling or unable to pay substantial amounts of money for "status" need to realise it is not about us.
#2934



Join Date: Nov 2019
Location: Newcastle, UK
Programs: BAC GGL, FB Plat, *A Sen, IHG Plat, ITAExec, Hilton Diamond, Radisson VIP, Mucci des repas d'enfant
Posts: 7,866
#2935
FlyerTalk Evangelist and Ambassador: The British Airways Club




Join Date: Jun 2008
Location: Somewhere between 0 and 13,000 metres high
Programs: AF/KL Life Plat, BA GGL+GfL, ALL Diam, Hilton Diam, Marriott Gold, blablablah, etc
Posts: 33,193
BA vs IAG
As I am slowly becoming more systematic in evaluating my options for the future (again, already GGL guaranteed till 30/4/26 so I can now start from an almost blank sheet if I want despite having already made a few bookings on BA in coming months I may not have made had I known about the 30/12 announcement), and noting that I am only considering top status (GGL -- compared to MM HON and FB Ulti), I was struck by a particular oddity.
So in a way, BA is portraying to be less prescriptive than the other two by needing "only" 80% of GGL spend on BA. However, I'm only now struck by the fact that BA is the only of the three programmes that counts that "home spend" only on the basis of BA only as opposed to IAG group (which would include at least IB and EI assuming Vueling was excluded) as opposed to Ulti (AF or KL) and HON (J and F only but from any LH group airline and there are now many).
This, to me, and given BA's glaring network omissions makes the "home" component of GGL a lot harder to achieve than for either Ulti or HON. Of course, BA does codeshare in part with - say - QR or IB which increases theoretical coverage, but 1) the codeshared itineraries do not always appear from non-UK originating itineraries (I'm sure they might be bookable in principle but often don't show at all if for instance booking a trip from France or Italy or Spain) and 2) typically increase prices compared to booking the prime flight direct with QR or IB.
I know it's not a big point, but I think that this specific oddity is one of the few we don't seem to have discused in well over 3000 posts on this thread now!!
So in a way, BA is portraying to be less prescriptive than the other two by needing "only" 80% of GGL spend on BA. However, I'm only now struck by the fact that BA is the only of the three programmes that counts that "home spend" only on the basis of BA only as opposed to IAG group (which would include at least IB and EI assuming Vueling was excluded) as opposed to Ulti (AF or KL) and HON (J and F only but from any LH group airline and there are now many).
This, to me, and given BA's glaring network omissions makes the "home" component of GGL a lot harder to achieve than for either Ulti or HON. Of course, BA does codeshare in part with - say - QR or IB which increases theoretical coverage, but 1) the codeshared itineraries do not always appear from non-UK originating itineraries (I'm sure they might be bookable in principle but often don't show at all if for instance booking a trip from France or Italy or Spain) and 2) typically increase prices compared to booking the prime flight direct with QR or IB.
I know it's not a big point, but I think that this specific oddity is one of the few we don't seem to have discused in well over 3000 posts on this thread now!!
#2936



Join Date: Mar 2017
Location: AMS
Programs: BAEC Gold, Flying Blue Silver, TK M&S Nobody
Posts: 3,406
Yes this is true but BAH has consistently had excellent feedback on here for their customer service and indeed I have personally benefited from their handling of situations.
The extreme end of Ł20k per night villas in the Seychelles is perhaps not necessarily going to be their bread and butter - as others have said this is likely to be via a specialist agent. But if you consider the majority of people travel Y and often choose to spend more money on a nicer hotel for their 7 night holiday rather than paying for J tickets, there is a lot of potential revenue on the table for BA that previously they did not incentivise to be directed to them; now it is.
The extreme end of Ł20k per night villas in the Seychelles is perhaps not necessarily going to be their bread and butter - as others have said this is likely to be via a specialist agent. But if you consider the majority of people travel Y and often choose to spend more money on a nicer hotel for their 7 night holiday rather than paying for J tickets, there is a lot of potential revenue on the table for BA that previously they did not incentivise to be directed to them; now it is.
#2937
Moderator: The British Airways Club




Join Date: Jul 2008
Location: Scotland & South (really far South)!
Programs: BA GfL, M&M Senator, Hilton Diamond
Posts: 3,774

aks120
Last edited by aks120; Jan 4, 2025 at 2:39 am
#2938


Join Date: Mar 2014
Location: London, UK
Programs: BAEC
Posts: 2,959
Add in some credit card spend, the odd bonus offer (which will doubtless come for hotel bookings), perhaps some tinkering with the rather bizarre term that the value of the hotel booking will be split equally between everyone in the party, including your toddler, etc. and yes, BAH will be an attractive proposition to many. Even more so now if you travel for work and have a Y only policy so have little hope of attaining silver status without also throwing in a family holiday or two with BAH.
#2939


Join Date: Aug 2016
Programs: Executive Club
Posts: 36
I don't think BA can credibly throw the entire plan away - nor should it probably, because there are some appropriate changes included - not least because it would likely be P45s/the end for certain key executives who would have to take responsibility for the farce. The best they can do is soldier on and probably make available some offers/bonuses that soften the blow. But whatever they are going to do, they need to do it very quickly. They will be monitoring sales day-by-day and I cannot believe the numbers look good. There has been considerable mismanagement here.
Obviously we need to see how it pans out long term, but I can't see anything to indicate this move is going to hurt BA..
#2940


Join Date: Apr 2013
Location: Devon, UK
Programs: BA Blue (no decently timed TLV flights) ELAL Silver; Accor Diamond, FB Silver
Posts: 1,472
I wouldn't be surprised if BA have not already factored in a "climbdown" to be able to say they "listen." Possibly along the lines of 5000 TP & 20 flights gets you Silver, soft landings properly confirmed or extended if a certain threshold is met.
The fact remains that fundamentally "status" will be spend driven, and many of us will still purchase CE and CW with cash or Avois and get the benefits we wish for, "sales' will perhaps change in their nature because the avois and TP will be reduced for a lower priced ticket.
Essentially flights are for people to get from A to B, I don't get status with GWR however many times I use their services, if I want to travel in First class with them, I do.
The fact remains that fundamentally "status" will be spend driven, and many of us will still purchase CE and CW with cash or Avois and get the benefits we wish for, "sales' will perhaps change in their nature because the avois and TP will be reduced for a lower priced ticket.
Essentially flights are for people to get from A to B, I don't get status with GWR however many times I use their services, if I want to travel in First class with them, I do.

