Add in some credit card spend, the odd bonus offer (which will doubtless come for hotel bookings), perhaps some tinkering with the rather bizarre term that the value of the hotel booking will be split equally between everyone in the party, including your toddler, etc. and yes, BAH will be an attractive proposition to many. Even more so now if you travel for work and have a Y only policy so have little hope of attaining silver status without also throwing in a family holiday or two with BAH.