Ryanair to simplify baggage charges
Apr 14, 2016 | 12:58 pm
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Ryanair to simplify baggage charges
The Guardian - Ryanair to simplify baggage charges as overhaul continues
"Airline ramps up charm offensive by reducing 108 payment options to six as it reports a 37% rise in half-year profits."
"O’Leary said the airline was considering introducing a flat fee of “probably” Ł30, with the company expected to spell out the details next month."
Interesting article for other reasons too - Ryanair's new approach seems to be paying off for them:
"Airline ramps up charm offensive by reducing 108 payment options to six as it reports a 37% rise in half-year profits."
"O’Leary said the airline was considering introducing a flat fee of “probably” Ł30, with the company expected to spell out the details next month."
Interesting article for other reasons too - Ryanair's new approach seems to be paying off for them:
O’Leary conceded that the airline had placed “overzealous” restrictions on baggage in the past and that offering the cheapest fares was no longer enough in a competitive market.
“My approach was, you’re getting the lowest fare, an on-time flight, we won’t cancel and we won’t lose your bags. Now shut up, sit down and don’t complain,” he said. “That’s been transformed.”
[...]
Ebullient from Saturday’s Grand National win with Rule The World, O’Leary said he he’d been swallowing “big doses of humility” since the business embarked on the “always getting better” plan two years ago. At that time, with customers defecting to rival carriers Aer Lingus and easyJet, it introduced allocated seating for the first time and ended the tyranny of limiting passengers to one carry-on bag.
“We had locked ourselves into a position of ‘We’re cheaper, nastier and we don’t care’,” he said. “But there were millions of passengers saying ‘I don’t care how cheap you are’.”
The airline’s new approach to customer service seems to be paying off [...]
“My approach was, you’re getting the lowest fare, an on-time flight, we won’t cancel and we won’t lose your bags. Now shut up, sit down and don’t complain,” he said. “That’s been transformed.”
[...]
Ebullient from Saturday’s Grand National win with Rule The World, O’Leary said he he’d been swallowing “big doses of humility” since the business embarked on the “always getting better” plan two years ago. At that time, with customers defecting to rival carriers Aer Lingus and easyJet, it introduced allocated seating for the first time and ended the tyranny of limiting passengers to one carry-on bag.
“We had locked ourselves into a position of ‘We’re cheaper, nastier and we don’t care’,” he said. “But there were millions of passengers saying ‘I don’t care how cheap you are’.”
The airline’s new approach to customer service seems to be paying off [...]
