Super breakfast "re-launch"
Sep 13, 2015 | 6:44 am
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Super breakfast "re-launch"
Radisson has re-worked their "Super breakfast" offering, across the chain apparently.
Can only speak for the Radisson Scandinavia Dusseldorf (germany), where it means less choice but better quality. Not sure what to think of it though, if it is similar at all hotels now it will becoming a boring affair.
Official news are rare on this, but found this statement (marketing blurb):
Everyone knows Breakfast is the most important meal of the day: designed to help us rise and shine, it should give us a great start to great day. Its also usually the final meal a guest enjoys with us before leaving us, so its vital it creates a really positive and memorable impression, both of our individual hotels and of our brilliant Radisson Blu brand, says Philip Mahoney, Vice President Food & Drinks at the Rezidor Hotel Group.
Super Breakfast is an industry-leading breakfast offer that has played a major role in Radisson Blus brand proposition for many years and the Super part of the title has become a benchmark for many of our competitors. We know that our guests tastes and preferences continuously change and evolve. So weve now re-analyzed what the sophisticated modern traveler really wants and expects, then re-evaluated what we at Radisson Blu actually deliver, to ensure that, moving forwards, were 100% satisfying our guests desires and expectations, adds Mahoney.
The result is a creative new offering that showcases some careful thought as a deviation from the norm. Its designed to be comfortable and to tell a story but it may also take guests on a bit of a journey one of enlightenment, unexpected, anticipation, honest and a natural food experience. Super breakfast is about perception and how this is shaped by a mix of senses, not just by taste. The brand held trials with guests of the Radisson Blu Strand and Radisson Blu Royal Viking hotels in Stockholm and at the Radisson Blu EU Hotel in Brussels. The research produced encouragingly positive guest satisfaction scores and provided the following insights on what guests expected from a great breakfast:
A real sense of place food that represents the locality and season
Unbeatable quality including great coffee and really fresh orange juice
Health considerations delicious low fat, low sugar and food intolerance choices are all easy to find
Beautiful presentation to stir all the senses with gorgeous tableware, linens and subtle scents
The service If weve got it, its yours! Radisson Blus famous Yes I Can! philosophy just makes the whole start your day in a great way that extra special."
http://www.incentivetravel.co.uk/new...-all-september
Can only speak for the Radisson Scandinavia Dusseldorf (germany), where it means less choice but better quality. Not sure what to think of it though, if it is similar at all hotels now it will becoming a boring affair.
Official news are rare on this, but found this statement (marketing blurb):
Everyone knows Breakfast is the most important meal of the day: designed to help us rise and shine, it should give us a great start to great day. Its also usually the final meal a guest enjoys with us before leaving us, so its vital it creates a really positive and memorable impression, both of our individual hotels and of our brilliant Radisson Blu brand, says Philip Mahoney, Vice President Food & Drinks at the Rezidor Hotel Group.
Super Breakfast is an industry-leading breakfast offer that has played a major role in Radisson Blus brand proposition for many years and the Super part of the title has become a benchmark for many of our competitors. We know that our guests tastes and preferences continuously change and evolve. So weve now re-analyzed what the sophisticated modern traveler really wants and expects, then re-evaluated what we at Radisson Blu actually deliver, to ensure that, moving forwards, were 100% satisfying our guests desires and expectations, adds Mahoney.
The result is a creative new offering that showcases some careful thought as a deviation from the norm. Its designed to be comfortable and to tell a story but it may also take guests on a bit of a journey one of enlightenment, unexpected, anticipation, honest and a natural food experience. Super breakfast is about perception and how this is shaped by a mix of senses, not just by taste. The brand held trials with guests of the Radisson Blu Strand and Radisson Blu Royal Viking hotels in Stockholm and at the Radisson Blu EU Hotel in Brussels. The research produced encouragingly positive guest satisfaction scores and provided the following insights on what guests expected from a great breakfast:
A real sense of place food that represents the locality and season
Unbeatable quality including great coffee and really fresh orange juice
Health considerations delicious low fat, low sugar and food intolerance choices are all easy to find
Beautiful presentation to stir all the senses with gorgeous tableware, linens and subtle scents
The service If weve got it, its yours! Radisson Blus famous Yes I Can! philosophy just makes the whole start your day in a great way that extra special."
http://www.incentivetravel.co.uk/new...-all-september
