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Old Feb 24, 2010 | 1:07 am
  #1  
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status dilution?

I don't recall if you ever have posted an opinion about status dilution complaints? Have you? The same debate comes up all the time, the latest one is in the Gold Passport forum.

BTW, my opinion in the GP forum is that it's a myth. Of course that is met by skepticism by those that complain about it. What else did I expect? lol

-David
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Old Feb 24, 2010 | 5:49 am
  #2  
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Originally Posted by LIH Prem
I don't recall if you ever have posted an opinion about status dilution complaints? Have you? The same debate comes up all the time, the latest one is in the Gold Passport forum.

BTW, my opinion in the GP forum is that it's a myth. Of course that is met by skepticism by those that complain about it. What else did I expect? lol

-David
do you have any support for your comments that there isn't any dilution?
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Old Feb 25, 2010 | 12:32 am
  #3  
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Support for "my opinion"? Sure, it's definitly my opinion. I know that for a fact.

But as I told you in the GP thread, you are asking somebody to prove a negative, which is impossible, I can't prove that something didn't haopen.

Anyway, please continue our debate somewhere else, I posted her in "Only Randy" to ask if Randy had posted an opinion on it, not to carry on our debate here.

-David
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Old Mar 26, 2010 | 3:32 pm
  #4  
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Ah, status dilution. In all my years of observing and qualifying this topic, i have found it is often viewed one of three different ways, each a perspective of where your personal interest and personal bias starts and ends.

The three perspectives:
- emotional. Likely the biggest factor is many members view of this. It often starts with seeing a promotion or offer in which status can be accelerated. Believing that the offer will bring more status members into the program is reasonable to believe that there will be dilution to your personal level of status.

- factual. Over the years, there's actually been a fairly level percentage of members to the elite levels of major programs and while select promotions such as double EQMs and partner promo status count and even credit card may seem to have greatly effected the status level of these programs, there's really such a small float to the active participation of status that factually we can say that there has been little or no dilution to these programs in terms of overall membership fighting for basic number of benefits. For instance, there has been a real exodus over the past 5 years of what we're refer to as the "baby boomer bust" of elite members. This aging population is naturally leaving the ranks of elites as business travelers leaving a hole to be filled with what I refer to above, all without disturbing the natural 2-5% (depending on the program) percentage of active members of these programs who are in some level of status with a program.

- bias by outside influence. This as well ranks high and is often of the misconnection of the dots. Whenever any member feels that their ability to upgrade has seen a decline in clearing or some other measure of use of a program, the immediate feeling is that it must be because of status dilution in that the airline must have made it too easy to be elite and as a result my personal performance goes down. Measuring such things as personal performance of elite benefits is not always an accurate measure of status dilution. For instance, starting in 2002 and when travel really regained it's full strength, it was cause for alarm that the airlines were cutting back on elite upgrades. Fact is, during that period the Sky Marshall program started to really impact available upgrade seats when 4-11% of first class seats were being allocated to this program bringing down the actual available inventory. Again, outside influence, not really status dilution as a result of something the airlines were doing.

I spend enough time with airlines and hotels to get glimpses of actual statistics of these kinds of cause and effect and again, while there are smaller deviations of the norm, overall I really can't say that there is any actual status dilution.

I've got a few other thoughts on this but believe that generally complaints about status dilution come from the emotional observation of these programs, rather than the factual.

Love top hear more from you and we can have a pleasant dialogue on this. Thanks for the question.

Originally Posted by LIH Prem
I don't recall if you ever have posted an opinion about status dilution complaints? Have you? The same debate comes up all the time, the latest one is in the Gold Passport forum.

BTW, my opinion in the GP forum is that it's a myth. Of course that is met by skepticism by those that complain about it. What else did I expect? lol

-David
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Old Mar 26, 2010 | 3:48 pm
  #5  
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Thanks for your reply. I pretty much agree that most people on FT tend to have an emotional reaction when they see promotions being "given away" that make it easier for people to attain top-tier status. I've always felt that the reaction was emotional, but I don't have the numbers to back it up like you do, so I appreciate hearing your (and others) perspective.

The reason I always thought it was emotional is because those that attain their status via a promotion will either stay or fly enough to maintain that status, in which case, they would have attained it anyway, and the promotion was a way of getting them to try a competing program, or they don't stay enough to maintain their newly acquired status and have a negligible effect on benefits because of their limited use of the program.

Thanks,
David
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