Why isn't OpenSkies part of OneWorld?
#1
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Why isn't OpenSkies part of OneWorld?
Whilst playing around with itineraries, I thought it would be a good idea to verify that the new OpenSkies BA subsidiary would be valid for xONEx fares. To my horror, I came across this on the OneWorld site:
"British Airways has announced the launch of a new airline OpenSkies which will start flying between the USA and points in continental Europe from 2008. OpenSkies will not be part of oneworld."
This doesn't strike me as the correct behaviour of a founding member of the alliance. BA ExecClub members can earn miles & TPs on OpenSkies, so why not members from QF, CX, JL etc? IMO, unless something has changed since this was put on the OW site, this is a cheapskate move that reflects very badly on BA. It also seems to make no commercial sense.
"British Airways has announced the launch of a new airline OpenSkies which will start flying between the USA and points in continental Europe from 2008. OpenSkies will not be part of oneworld."
This doesn't strike me as the correct behaviour of a founding member of the alliance. BA ExecClub members can earn miles & TPs on OpenSkies, so why not members from QF, CX, JL etc? IMO, unless something has changed since this was put on the OW site, this is a cheapskate move that reflects very badly on BA. It also seems to make no commercial sense.
#3
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QF own 100% of Jetstar who are all not in Oneworld. Jetrats fly domestic Au & internationial routes.
As QF, CX, JL etc its up to them to purchase miles for their the own freq flyer members. Its all very commerical.
As QF, CX, JL etc its up to them to purchase miles for their the own freq flyer members. Its all very commerical.
As to QF et al. where's the difference between their members flying BA JFK-LHR-CDG and direct JFK-CDG? In fact, the latter probably costs less and the pax are happier into the bargain. I just don't get it.
Last edited by satprof; Aug 21, 2008 at 2:54 am Reason: Further text
#4
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I suspect it is down to cost. OW integration costs a fair chunk of money, especially around IT (as proven by EI's departure when JL joined). So it would have been a pragmatic commercial decision to avoid the known integration costs v the benefits of attracting OW business. Bare in mind OpenSkies is about point to point traffic, not being a network carrier.
#5



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They've probably got the internal business case commercially justifying the decision to stay out of OW - more of the point to point business than there is of other OW customers who'll instead fly AF and work on their ST status. I'd fit into the latter category.
Anyone know why they didn't just make it a BA flight, like AF did when they started to fly LHR-LAX?
Anyone know why they didn't just make it a BA flight, like AF did when they started to fly LHR-LAX?
#6



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I suspect it is down to cost. OW integration costs a fair chunk of money, especially around IT (as proven by EI's departure when JL joined). So it would have been a pragmatic commercial decision to avoid the known integration costs v the benefits of attracting OW business. Bare in mind OpenSkies is about point to point traffic, not being a network carrier.
#7
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http://business.timesonline.co.uk/to...cle3986070.ece
#8
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I believe it was to take advantage of a lower cost structure by using a different staff pool.
http://business.timesonline.co.uk/to...cle3986070.ece
http://business.timesonline.co.uk/to...cle3986070.ece
#9




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iirc, AA was none too happy about a potential OW competitor on the JFK - PAR route, and AA may be a nay vote when/if OpenSkies comes up for OW membership.
[btw, OpenSkies flies from JFK to ORY, not CDG.]
#10
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Thanks, I had forgotten that point. (Probably trying to erase ORY's fading glory (& paintwork) from my mind.)





