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-   -   New Uniforms for NW (https://www.flyertalk.com/forum/northwest-worldperks/763569-new-uniforms-nw.html)

CAL PHL FLYER Dec 3, 2007 3:48 pm


Originally Posted by Radiocycle (Post 8827488)
The new uniforms will be a dramatic departure from the current "look" and the FA's uniforms will be "refreshed" Gate Agents will no longer wear Polo Shirts, more formal attire.

Stay tuned.

RC

^Thats Good!..The GA need to look more professional..The Polo Shirt looks like they work at Walmart..Im glad they are getting a more professional image!

DanTravels Dec 3, 2007 6:26 pm


Originally Posted by Stripe (Post 8831116)
CO flyers are getting squeezed by the bean counters in IAH.

Oh, is that the new euphemism? "We've got them by the beancounters!" :D

rasmcasm Dec 3, 2007 7:54 pm


Originally Posted by azj (Post 8831511)
Regarding a new uniform sighting... you very well could have seen a Compass FA. Their uniforms are charcoal grey with a blue shirt and scarf/tie. I understand the new NWA uniform will also be charcoal grey but with more color accent pieces. It's rumoured that the Mesaba FAs will also get new unis.


AZJ

I thought it was a very dark navy, double-breasted short jacket with an almost scarlet-red NW-embroidered emblem - I think. Anyway, who/whatever the uniform, looked sharp, and the employee looked pleased noticing me noticing!

szerfam Dec 3, 2007 10:40 pm

I'd beg to differ on the F meals on CO, far superior to NW. I did a red eye recently from SJO to EWR and the snack was lobster bisque and a reuben sandwich!

Phil2016 Dec 4, 2007 10:20 am


Originally Posted by szerfam (Post 8833386)
I'd beg to differ on the F meals on CO, far superior to NW. I did a red eye recently from SJO to EWR and the snack was lobster bisque and a reuben sandwich!

Ugh, I'd have to differ with you. Just did F on CO, IAH-SMF and SAN-IAH, over the weekend. Yesterday, the breakfast choices were Cheerios or Eggs, Ham, and Sausage. The ham was the only thing you could identify by appearance. Eggs and potatoes were still cold/partially frozen (plate was hot and ham at the bottom of plate was hot, but nothing else was (sausage was in-between). I'd normally do the cereal option, but Cheerios (maybe they were to go with the child-friendly IFE movie options they offer)? I've only had 3-F meals on CO this year, but NW is far better in my opinion.

Speaking of IFE...NW is on the right track not offering it on domestic flights. The offerings on CO don't justify the expense, IMO. Just throwing that out there before somebody suggests spending the money on IFE instead of uniforms.

I think new uniforms are a great idea. One thing CO and DL both have is a more professional appearance to their front-line staff. I've seen some pretty ragged NW FAs. They may routinely get new uniforms, as mentioned earlier, but it doesn't appear they always switch out the old.

gsupstate Dec 4, 2007 6:13 pm

Why, oh why doesn't NW play up the RED?? How about charcoal gray pieces with deep (not bright) red accents (blouses, shirts, scarves, etc)?

Same for a/c interiors - I really thought with the new A330's and the (then) new logo, NW, would splash a little red (or maroon) in the cabins. I think that should be some sort of marketing thing - play up the (shades of) red!!

azj Dec 4, 2007 7:44 pm

I agree and I have heard there will be red accents in the uniform. I think they haven't done more red in the cabin because it isn't as soothing and calming as the blues/grays. I think they could have at least gone with red pillows and cloth head rests.


AZJ

RobOnLI Dec 4, 2007 9:54 pm


Originally Posted by azj (Post 8839126)
I agree and I have heard there will be red accents in the uniform. I think they haven't done more red in the cabin because it isn't as soothing and calming as the blues/grays. I think they could have at least gone with red pillows and cloth head rests.

Depending on what study you read and/or believe, red is the color of aggression. Apparently reds can induce fits of rage. Maybe that's why NW has shied away from putting red in the cabin.

On the other hand, red is also associated with people eating more food at a restaurant. Maybe NW should put red in their cabin to drive sales of their (awful) snack boxes?

-RM

gsupstate Dec 5, 2007 5:40 am


Originally Posted by RobOnLI (Post 8839813)
Depending on what study you read and/or believe, red is the color of aggression. Apparently reds can induce fits of rage. Maybe that's why NW has shied away from putting red in the cabin.

On the other hand, red is also associated with people eating more food at a restaurant. Maybe NW should put red in their cabin to drive sales of their (awful) snack boxes?

-RM

I just think an airline's colors should be reflected inside the cabin, as well as outside. I mean, you just wouldn't expect granny-blue seats inside an aircraft with a great color scheme like NW's.

Wouldn't charcoal seats with (remember, not "bright") red piping or some other kind of accent look awesome? I remember seeing a pic of the interior of some European airline's aircraft online, which was done similarly, and thinking it was REALLY attractive.

cerealmarketer Dec 5, 2007 5:44 am

Kudos to more formal attire for the agents. It was an early 90s experiment in Wal Mart business casual gone awry.

mkenwayx Dec 5, 2007 8:49 pm


Originally Posted by gsupstate (Post 8840837)
I just think an airline's colors should be reflected inside the cabin, as well as outside. I mean, you just wouldn't expect granny-blue seats inside an aircraft with a great color scheme like NW's.

Wouldn't charcoal seats with (remember, not "bright") red piping or some other kind of accent look awesome? I remember seeing a pic of the interior of some European airline's aircraft online, which was done similarly, and thinking it was REALLY attractive.

Good point! Remember the old red seats? Check out the pics on airliners...not too pretty! And spend some time on Ryanair...a little color is a good thing, but too much and too bright, and it's just not pleasant. The new A330 fabric is nice. Simple, subtle, and clean. The old blue (doesn't it have some ugly red accents?) looks worn, dated and dirty, but certainly better than the coach bus seats of UA. The gray also seems to get a bit drab quickly...and no one wants to sit on a black seat!

gsupstate Dec 6, 2007 5:57 am


Originally Posted by mkenwayx (Post 8845868)
Good point! Remember the old red seats? Check out the pics on airliners...not too pretty! And spend some time on Ryanair...a little color is a good thing, but too much and too bright, and it's just not pleasant. The new A330 fabric is nice. Simple, subtle, and clean. The old blue (doesn't it have some ugly red accents?) looks worn, dated and dirty, but certainly better than the coach bus seats of UA. The gray also seems to get a bit drab quickly...and no one wants to sit on a black seat!

I still say someone over this type of thing could get createive without breaking the bank....

baccarat_king Dec 6, 2007 9:31 am


Originally Posted by cerealmarketer (Post 8840846)
Kudos to more formal attire for the agents. It was an early 90s experiment in Wal Mart business casual gone awry.

personally, I prefer the late 60's FA attire :D

Those boots would really be a pain to take off for TSA security check points. :D

MarqFlyer Dec 6, 2007 12:16 pm


Originally Posted by Phil2016 (Post 8835726)
Speaking of IFE...NW is on the right track not offering it on domestic flights. The offerings on CO don't justify the expense, IMO. Just throwing that out there before somebody suggests spending the money on IFE instead of uniforms.

I think new uniforms are a great idea. One thing CO and DL both have is a more professional appearance to their front-line staff. I've seen some pretty ragged NW FAs. They may routinely get new uniforms, as mentioned earlier, but it doesn't appear they always switch out the old.

+1

IFE is great for killing time on longer flights, but on shorter flights, I'd rather read or do work for a bit. Not worth the investment IMHO.

Also agree with the new uniforms. If the FAs have been requesting them, the move will (or should) help to make them feel better about their jobs. I have to believe that will translate into fewer negative atitudes.

cptlflyer Dec 6, 2007 1:47 pm


Originally Posted by davetravels (Post 8828373)
I know DL hired a famous designer - forget who - but the employees love them!

DL also hired Kate Spade to do the uniforms for Song back when it launched. The men's uniforms were labeled under the 'Jack Spade' brand.

NWA's new uniforms will be designed by Twin Hill, a subsidiary of Men's Warehouse.

NWA plans a major 'fashion show' launch for the new attire at DTW the beginning of next week, complete with a giant runway surrounding the McNamara Terminal water feature and two days a pre-shows for press and photographers.

Guess it's a big deal!


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