Time for FF Award Cost to Go Up?
#16




Join Date: Apr 2000
Location: Phila Delta ex-PM, ex-UA-PE
Posts: 2,665
While it's true that the ability to earn miles has increased dramatically in the past few years, in general the actual cost of travel has similarly decreased. Think about your FF life 2-5-10 years ago, how much effort did it take to earn an award ticket, and what would have been the monetary cost of that itinerary as a purchased ticket? Granted, it may have taken a lot longer to earn 20k-25k miles for a domestic US ticket, but they could be some pretty expensive tickets. NYC-LAX tickets were almost always $400-$500 or more, which means you were looking at a 2c/m redemption rate.
Fast forward to now, maybe that award is still 25k miles, but the $$ cost is MUCH less (just did a quick check for JFK-LAX fares, 10 lowest current fares range from $185 to $253 (plus taxes/fees)). While security costs and certainly fuel costs have increased over the last 2-10 years, because of all the cost-cutting, bankruptcy, etc, labor costs might be back at early-1990 levels.
10 years ago on United crosscountry flights, I remember getting a hot breakfast and a mid-flight snack (almost a boxed lunch), now most airlines offer little/no meal service, have to pay for liquor on int'l flights, etc. One can argue that what we get for an award ticket now isn't nearly as good as what you used to get. As pointed out, there's already been a significant devaluation of miles.
I think you might continue to see some 'periphery' tweaking of award levels, but I'd be surprised to see major changes to popular awards. I think as others have pointed out, being able to manipulate 'saver' award availability, and in many cases force people to use 2x miles to get a 'standard' award, will do more to limit their costs than simply increasing award levels.
Jeff
Fast forward to now, maybe that award is still 25k miles, but the $$ cost is MUCH less (just did a quick check for JFK-LAX fares, 10 lowest current fares range from $185 to $253 (plus taxes/fees)). While security costs and certainly fuel costs have increased over the last 2-10 years, because of all the cost-cutting, bankruptcy, etc, labor costs might be back at early-1990 levels.
10 years ago on United crosscountry flights, I remember getting a hot breakfast and a mid-flight snack (almost a boxed lunch), now most airlines offer little/no meal service, have to pay for liquor on int'l flights, etc. One can argue that what we get for an award ticket now isn't nearly as good as what you used to get. As pointed out, there's already been a significant devaluation of miles.
I think you might continue to see some 'periphery' tweaking of award levels, but I'd be surprised to see major changes to popular awards. I think as others have pointed out, being able to manipulate 'saver' award availability, and in many cases force people to use 2x miles to get a 'standard' award, will do more to limit their costs than simply increasing award levels.
Jeff
#18
FlyerTalk Evangelist




Join Date: Dec 2000
Location: PHL
Programs: AA PLT, UA SLV, MR LTT, HH LTD
Posts: 10,741
Originally Posted by pinniped
AA jacked up their Hawaii premium-cabin awards by 50-75% (or is it more? 2 J tix used to be 100k...)
#19
A FlyerTalk Posting Legend




Join Date: Jul 2002
Location: MCI
Programs: AA Gold 1MM, AS MVP, UA Silver, WN A-List, Marriott LT Titanium, HH Diamond
Posts: 53,012
Originally Posted by PHL
That's likely because they rationalized their 767-300 fleet so that all of them have the standard, newer J seating. When those premium awards were 50K each, the seating was 30 in J with crappy domestic F pitch (like on the 757). They had 8 767-300's earmarked for Hawaiian routes configured like this. Once in a while you'd get lucky and they'd swap an international config. model and you'd get a better J experience.
I know this concept currently doesn't exist and never will, but it's almost as if there should be a separate J award for the narrowbodies. IMHO, 50k per seat was about right... Not that I'm complaining too loudly: 35k for a flight that includes a couple days in the Bay Area and then a week in the islands still does not suck. It's just that they've pretty much taken the premium cabins off the board as far as FF miles go. (Presumably, it's because they're selling them enough that they don't want us redeeming the awards. If so, good for them...)

