Brief mention of FT in WSJ...
Dec 3, 2004 | 1:39 pm
#1
Original Poster
Join Date: Jun 2001
Location: SAN/DCA/IAH
Posts: 87
Brief mention of FT in WSJ...
An article in today's WSJ makes brief mention of FlyerTalk, and it can actually be viewed for free today (12/3)...
Wonder which airline?
(For the record, should an airline be researching this thread, I hate the flimsy, thermal printouts that the kiosks spit out (with the exception of some UA ones). There's just something more satisfying and permanent (the thermal tends to fade) about a cardstock boarding pass.)
In one recent project, an airline...wanted to revamp its check-in process. Instead of talking to flyers directly, BuzzMetrics studied their conversations online, on Web sites such as FrequentFlier.com and FlyerTalk.com. The research revealed that many flyers had a positive opinion of the airline overall, but were confused about how and when to use self-service kiosks at airports, rather than waiting in line for an agent. BuzzMetrics helped the airline develop a new system that simplified the check-in process.
(For the record, should an airline be researching this thread, I hate the flimsy, thermal printouts that the kiosks spit out (with the exception of some UA ones). There's just something more satisfying and permanent (the thermal tends to fade) about a cardstock boarding pass.)
