ff programs
Nov 26, 1998, 5:54 am
#1
Original Member
Original Poster
Join Date: May 1998
Location: Amsterdam,the Netherlands
Posts: 2
ff programs
Does anybody know what people prefer the most
about a ff program? Is it the free tickets, is it the upgrade or is it something completely different? Do you know if there's
a research about this topic?
about a ff program? Is it the free tickets, is it the upgrade or is it something completely different? Do you know if there's
a research about this topic?
Nov 26, 1998, 9:14 am
#2
Original Member
Join Date: May 1998
Location: New York - DL Gold, AA Gold, AC Prestige, VS Silver
Posts: 811
I have seen quite a bit of research on this topic by both Randy Peterson and Co as well as airlines themselves. Unfortunately, I can't remember where exactly I saw these articles but if you dig I'm sure you can find them. Generally speaking, these surveys have found that most frequent fliers consider UPGRADES to be the top perk of frequent flier programs more than any other benefit.
Nov 26, 1998, 1:27 pm
#3
Original Member
Join Date: May 1998
Location: London,UK. Ok, about 100 miles from London really, but how many Americans know where Market Harborough is?
Posts: 409
When travelling on business I value Guaranteed Availability (ie. there are no seats left, but we will kick somone off the flight for you).
When travelling for pleasure (as if) it is upgrades.
MF
When travelling for pleasure (as if) it is upgrades.
MF