Tempted by Bonus Miles? Do the Math...WSJ Article 8/19
#31
FlyerTalk Evangelist


Join Date: Jul 2003
Location: Florida
Posts: 30,343
I'm not really sure I understand the bolded part. I need to buy 4 one way tickets that will cost me about $1020. I can buy enough miles to book the same travel (plus another 6k) for $1105. I'm not really sure what cost per mile has to really do with anything.
If I pay cash for the travel, I won't buy the miles from AA. So, for me, the analysis comes down to a simple question: What am I getting for my extra $85 if I buy the miles to book my travel instead of paying cash? The answer is: (1) I get 6k RDM, (2) I can make free changes to the tickets if departure and return cities stay the same. (3) I essentially move 50k miles out of an account that is not often used and has the miles primarily from a prior credit card bonus into an account that will eventually reach status level. The cost of doing this is losing 4x2100 BIS miles, plus losing the opportunity to buy miles from AA for the rest of the year. (Unlikely.)
So if I need to purchase the tickets, and if buying the miles allows me to get the same tickets essentially, what does cpm have to do with me? (I'm seriously asking the question, not asking it rhetorically; if I'm looking at this wrong I'd like to know.)
If I pay cash for the travel, I won't buy the miles from AA. So, for me, the analysis comes down to a simple question: What am I getting for my extra $85 if I buy the miles to book my travel instead of paying cash? The answer is: (1) I get 6k RDM, (2) I can make free changes to the tickets if departure and return cities stay the same. (3) I essentially move 50k miles out of an account that is not often used and has the miles primarily from a prior credit card bonus into an account that will eventually reach status level. The cost of doing this is losing 4x2100 BIS miles, plus losing the opportunity to buy miles from AA for the rest of the year. (Unlikely.)
So if I need to purchase the tickets, and if buying the miles allows me to get the same tickets essentially, what does cpm have to do with me? (I'm seriously asking the question, not asking it rhetorically; if I'm looking at this wrong I'd like to know.)
Moving the "idling" miles to the active account that is aiming for life time status is probably a desirable move, too.
The concept of "Do the Math" does not mean just the basic calculation of cpm - it means "Do the necessary Analysis" in a broader sense, to see whether the benefits gained from buying the miles outweigh the "losses" with paying cash for the tickets. To me, this is an implied pre-requisite. It really is more than just a cpm calculation.
Last edited by Happy; Aug 23, 2010 at 12:55 pm
#32
Suspended
Join Date: May 2010
Posts: 2,621
Purchase of Miles
My bumper sticker says, "I DON'T DO IT BECAUSE I AM GOOD AT MATH."
#33




Join Date: May 2003
Programs: AA (1MM), Marriott (LT Gold)
Posts: 1,769
My point is that once you have made up your mind that using award miles is the way to pay for your travel, you need to figure out the cheapest way to accumulate (or in your case, replenish) the miles. I think paying nearly $0.02 per mile is not that attractive of a deal unless you have exhausted all of the cheaper alternatives (credit cards, Fidelity, Ameritrade, BankDirect, etc.).
Last edited by ExitRowAisle; Aug 23, 2010 at 12:47 pm
#34
Join Date: Jul 2001
Location: Chicago
Posts: 2,682
One nice aspect to buying miles is the ability to top off accounts unlikely to get to award levels. Or, with U.S.'s share miles with a kicker or AA's deals where you buy miles for another person but get miles in your account you can get the added bonus of essentially transferring miles to or from smaller accounts.
Just a quick example -- I currently need 4 one way tickets that would cost about $1,000. I can get them with 50k AA miles. Right now, with bonuses, I can buy 56k AA miles for $1105. I could buy the miles and use 50k of them for the trip, and I'd have 6k leftover miles for an extra $105. A decent deal, but ultimately probably not something I'd do since it's close to break even and I lose the 4xBIS miles by using reward tickets instead of cash tickets. But, the thing that makes it more attractive is that my wife has 52k miles in her account, which doesn't get much activity. I'd rather have those points in my account. So, if I buy the 56k miles into my account and use her miles to book the 4 tickets, it's essentially a mileage transfer from her to me. I have 56k more toward a million and we've essentially moved those miles into our main account where much more activity happens. Also, the change policy on the award tickets is slightly more generous, so that has value too. So, while I would not typically use 50k miles for $1,000 in tickets, buying miles I wouldn't ordinarily buy instead to book the reservation makes sense for us.
Just a quick example -- I currently need 4 one way tickets that would cost about $1,000. I can get them with 50k AA miles. Right now, with bonuses, I can buy 56k AA miles for $1105. I could buy the miles and use 50k of them for the trip, and I'd have 6k leftover miles for an extra $105. A decent deal, but ultimately probably not something I'd do since it's close to break even and I lose the 4xBIS miles by using reward tickets instead of cash tickets. But, the thing that makes it more attractive is that my wife has 52k miles in her account, which doesn't get much activity. I'd rather have those points in my account. So, if I buy the 56k miles into my account and use her miles to book the 4 tickets, it's essentially a mileage transfer from her to me. I have 56k more toward a million and we've essentially moved those miles into our main account where much more activity happens. Also, the change policy on the award tickets is slightly more generous, so that has value too. So, while I would not typically use 50k miles for $1,000 in tickets, buying miles I wouldn't ordinarily buy instead to book the reservation makes sense for us.
Beyond that you are just buying 56K miles for $1100 which is a bad deal IMO. Is it really worth $1100 to add 56K miles to your account. You should think about it irrespsective of your wife's account. Its obvious you should redeem the miles from her account. But from there why do you think you should buy miles?
#35
FlyerTalk Evangelist


Join Date: Jul 2003
Location: Florida
Posts: 30,343
My point is that once you have made up your mind that using award miles is the way to pay for your travel, you need to figure out the cheapest way to accumulate (or in your case, replenish) the miles. I think paying nearly $0.02 per mile is not that attractive of a deal unless you have exhausted all of the cheaper alternatives (credit cards, Fidelity, Ameritrade, BankDirect, etc.).
#36




Join Date: Nov 2007
Location: PHX
Posts: 4,815
I suppose what I'm saying is that if there were a way to transfer 50k from her account to my account for free, what I would do for the upcoming travel is buy the tickets with cash and keep the miles in my account. I would value the 50k in my account as worth more than the 2cpm, but not really in her account. By using her miles to book the travel, and getting miles in my account for an additional $85, I've essentially done exactly that. Haven't I?
The point you've raised though is a good one, and I suppose I must consider what I'd do with $1105 more in my pocket for future travel if I simply use my wife's miles for the tickets.
#37
Join Date: Jul 2001
Location: Chicago
Posts: 2,682
Hmmm. Food for thought Although I'm not sure that I would ordinarily redeem 50k miles, if they were in my account for $1020 worth of travel. 2 cpm is ok from my account, but not great. There are enough miles in my account for F or Buisiness travel abroad, and I will probably use them for such within the next 12 to 18 months.
I suppose what I'm saying is that if there were a way to transfer 50k from her account to my account for free, what I would do for the upcoming travel is buy the tickets with cash and keep the miles in my account. I would value the 50k in my account as worth more than the 2cpm, but not really in her account. By using her miles to book the travel, and getting miles in my account for an additional $85, I've essentially done exactly that. Haven't I?
The point you've raised though is a good one, and I suppose I must consider what I'd do with $1105 more in my pocket for future travel if I simply use my wife's miles for the tickets.
I suppose what I'm saying is that if there were a way to transfer 50k from her account to my account for free, what I would do for the upcoming travel is buy the tickets with cash and keep the miles in my account. I would value the 50k in my account as worth more than the 2cpm, but not really in her account. By using her miles to book the travel, and getting miles in my account for an additional $85, I've essentially done exactly that. Haven't I?
The point you've raised though is a good one, and I suppose I must consider what I'd do with $1105 more in my pocket for future travel if I simply use my wife's miles for the tickets.
I think you should redeem the miles from your wife's account because as you said those re worth less than 2 cents each. The question then becomes, irregardless of the trip you are making does it make sense to purchase miles from AA at the current cost. IMO, the trip you are making and the miles you are taking from your wife should have zero impact on this decision.
How are you getting 56K anyways? isn't it 40K plus 12K bonus for $1000 plus $30 plus $70ish in taxes. So I see 52K for $1100. I haven't done the math but I suspect you would have been slightly better off buying SPG and converting those to AA when they had the 35% bonus.
#38




Join Date: Nov 2007
Location: PHX
Posts: 4,815
Some thoughts in bold.
Well it sounds like you may actually value your miles at 2 cents a piece. So then I guess if you are buying 56K for $1100 it is a wash. But if you are going to buy miles why stop at 56K. You could buy 100 or 200K.
Well, AA actually only allows 40k per year, plus bonus miles. If I could buy miles from AA a $.02/mile in larger quantities, I'd consider it for the million mile status.
I think you should redeem the miles from your wife's account because as you said those re worth less than 2 cents each. The question then becomes, irregardless of the trip you are making does it make sense to purchase miles from AA at the current cost. IMO, the trip you are making and the miles you are taking from your wife should have zero impact on this decision.
I think I'm coming around to your point. I guess it really is two separate decisions. Heck, the other option is to just buy the 56k miles and pay cash for my trip.
How are you getting 56K anyways? isn't it 40K plus 12K bonus for $1000 plus $30 plus $70ish in taxes. So I see 52K for $1100. I haven't done the math but I suspect you would have been slightly better off buying SPG and converting those to AA when they had the 35% bonus.
Citi AA card holders who use the card get 4k bonus per 10k purchased through the end of August. Purchasing starpoints during the 35 percent bonus was, in fact, a better deal -- because Starwood had a special also going on at the same time; they were discounting starpoints to $.028 per point. So, the final cost, taking into account the 1.25:1 ratio was $560 for 33,750 AA miles -- just a bit over 1.6 cpm, so yes a better deal.
Well, AA actually only allows 40k per year, plus bonus miles. If I could buy miles from AA a $.02/mile in larger quantities, I'd consider it for the million mile status.
I think you should redeem the miles from your wife's account because as you said those re worth less than 2 cents each. The question then becomes, irregardless of the trip you are making does it make sense to purchase miles from AA at the current cost. IMO, the trip you are making and the miles you are taking from your wife should have zero impact on this decision.
I think I'm coming around to your point. I guess it really is two separate decisions. Heck, the other option is to just buy the 56k miles and pay cash for my trip.
How are you getting 56K anyways? isn't it 40K plus 12K bonus for $1000 plus $30 plus $70ish in taxes. So I see 52K for $1100. I haven't done the math but I suspect you would have been slightly better off buying SPG and converting those to AA when they had the 35% bonus.
Citi AA card holders who use the card get 4k bonus per 10k purchased through the end of August. Purchasing starpoints during the 35 percent bonus was, in fact, a better deal -- because Starwood had a special also going on at the same time; they were discounting starpoints to $.028 per point. So, the final cost, taking into account the 1.25:1 ratio was $560 for 33,750 AA miles -- just a bit over 1.6 cpm, so yes a better deal.
#39
Join Date: Jul 2001
Location: Chicago
Posts: 2,682
Lkar,
Have you considered buying BMI miles. The regular price is under 2 cents each. You can use cash and miles awards so you don't need that many miles and the cash portion is about 1 cent per mile so the award only cost about 1.5 cents per mile
Even better C awards are cheaper than AA. You can actually buy a C award to Europe for about $1075 cash. You also get free stopovers, and one way awards. Plus star has much better availability IMO. Only downside is fuel surcharges.
Have you considered buying BMI miles. The regular price is under 2 cents each. You can use cash and miles awards so you don't need that many miles and the cash portion is about 1 cent per mile so the award only cost about 1.5 cents per mile
Even better C awards are cheaper than AA. You can actually buy a C award to Europe for about $1075 cash. You also get free stopovers, and one way awards. Plus star has much better availability IMO. Only downside is fuel surcharges.
#40




Join Date: May 2003
Programs: AA (1MM), Marriott (LT Gold)
Posts: 1,769
Of those alternatives mentioned, you would still need to do a cost analysis on the brokerage accounts and the BankDirect method. On top of that, not everyone would qualify the brokerage deals such as Fidelity is very steadfast refusing bonus if you have existing Fido account. BankDirect works better for folks in high tax brackets. But even with such consideration, one would still need to use one's miles for high value redemption to justify the loss of interest earnings even in today's very low rate environment, especially if one already has a healthy balance of miles.
The "cost analysis" for a brokerage account bonus is whether or not the fee for transferring securities out of your old brokerage is more or less than $0.02 per mile in bonuses from Fidelity and TD Ameritrade. That's a pretty straight-forward calculation and shouldn't take more than a minute to do. (If you want to put some esoteric cost on the period of time when securities are in limbo and can't be traded or the immaterial interest that one foregoes during this time, have at it.)
The "cost analysis" for a transfer of funds to BankDirect is also a very simple calculation. Can you earn more than 2.4% after-tax in a liquid, risk-free investment? (By the way, this ignores all up-front and referral bonuses.) If you can, then keep your money where it is and pay AA $0.02 per mile. If not, BankDirect is a cheaper alternative.
What other "cost analysis" do you propose one do to analyze my suggested alternatives?
#41




Join Date: Nov 2007
Location: PHX
Posts: 4,815
Lkar,
Have you considered buying BMI miles. The regular price is under 2 cents each. You can use cash and miles awards so you don't need that many miles and the cash portion is about 1 cent per mile so the award only cost about 1.5 cents per mile
Even better C awards are cheaper than AA. You can actually buy a C award to Europe for about $1075 cash. You also get free stopovers, and one way awards. Plus star has much better availability IMO. Only downside is fuel surcharges.
Have you considered buying BMI miles. The regular price is under 2 cents each. You can use cash and miles awards so you don't need that many miles and the cash portion is about 1 cent per mile so the award only cost about 1.5 cents per mile
Even better C awards are cheaper than AA. You can actually buy a C award to Europe for about $1075 cash. You also get free stopovers, and one way awards. Plus star has much better availability IMO. Only downside is fuel surcharges.
#42
Join Date: Feb 2009
Location: SFO
Programs: UA 1P, AA Gold, SPG Gold, FPC Plat, Marriott Gold
Posts: 113
Indeed -- for my situation consider where my money would have actually been otherwise, I am paying 0.7cpm through BankDirect. I'm not that excited about paying for miles, even that this rate, when I have no specific use for them but I'll try it out for a bit and perhaps go for the million mile mark (though it sounds like that *may* go away soon).
And of course, as other opportunities come up it may stop being worth it, considering I'm already on the fence. Higher interest rates, more willingness to play the stockmarket or other investment opportunities makes a pile of cash being used for aamiles that much more expensive
And of course, as other opportunities come up it may stop being worth it, considering I'm already on the fence. Higher interest rates, more willingness to play the stockmarket or other investment opportunities makes a pile of cash being used for aamiles that much more expensive
#43
Join Date: Jul 2001
Location: Chicago
Posts: 2,682
Only a few things I can think of for caution:
You can only buy 24K miles per year. Though I think you can circumvent this by establishing a family membership or just redeem one ways and have a spouse, child or buddy also buy miles. Or just redeem every two years.
US and UA domestic F count as F awards and require 250% miles. CO is C and 150%. On my award I had to avoid UA and US or sit in coach.
BMI uses and Indian call center though I thought they were pretty good. They operate on london hours which means they are open 2am-2pm for me.
BMI does not hold award seats. I took a leap of faith buying miles that seats would still be there. Miles posted in about 8 hours at 9pm. I called call center at 2am when they opened and was able to book seats.
#44
FlyerTalk Evangelist


Join Date: Jul 2003
Location: Florida
Posts: 30,343
Fido would not work for folks who already earned the bonuses before, or who have existing Fido accounts. Fido is known to even turn down some people whose existing accounts were only 401K rollover accounts while the offer specifically said it is for regular brokerage accounts.
Ameritrade does require you to put the money (if you dont have assets to move over, or you do not want to move the assets over just for the miles sake) in the account for the specified duration. Else the miles are taken back proportionally. FWIW, I have Ameritrade account which I only give them the minimum $2000 so I can use the Real Time Streamline Quote Service for free. The trading activities are still done at the Fido accounts. $2000 at 2.4% a year would cost me $48 yet any decent real time quote feed would cost $20 and up per month - just for information sake - so the $2000 tied up at Ameritrade serves me well. However I am not willing to give them any more than that just for the sake of getting 50K miles.
BankDirect - if one already has a healthy balance of AA miles, there is no point to hoard it while given up the cash for other earning opportunities especially if one is in lower tax bracket. Hoarding miles with a calculated real cost, is never a good idea in my opinion because you do run the risk of devaluation.
That is where the "cost analysis" in a broader sense that I refer to - not just the simple way of looking at the cpm cost.
Like if someone already has 1 to 2 millions miles in his account, and said person is in low tax bracket, I do not see why he or she would still want to do the Bank Direct with his money - because the alternative could be, although not totally risk-free, use the money to buy a Blue Chip Name, High Dividend Yield stock that yields 4 to 5% dividend which is still taxed at a lower rate than ordinary income. Surprisingly in today's stock market, you can find those names quite easily. Of course, you would still be subject to the ups and downs of the stock market but choose carefully you would do fine even if we go back to a 2nd recession. I would not even go into using the money for trading which surprisingly is actually working with the market volatility. This is not for most people but would definitely be applicable to some who do trade the stock market. The return is far greater than your 2.4% after tax - for the whole year... It can be many times of that in a few weeks... but that is of course an entirely different subject.

Indeed -- for my situation consider where my money would have actually been otherwise, I am paying 0.7cpm through BankDirect. I'm not that excited about paying for miles, even that this rate, when I have no specific use for them but I'll try it out for a bit and perhaps go for the million mile mark (though it sounds like that *may* go away soon).
And of course, as other opportunities come up it may stop being worth it, considering I'm already on the fence. Higher interest rates, more willingness to play the stockmarket or other investment opportunities makes a pile of cash being used for aamiles that much more expensive
And of course, as other opportunities come up it may stop being worth it, considering I'm already on the fence. Higher interest rates, more willingness to play the stockmarket or other investment opportunities makes a pile of cash being used for aamiles that much more expensive
One key thing is - does one have an immediate need of the miles? If one already has a healthy balance, good for several r/t in premium cabins, I honestly dont see why one wants to pay calculated real cost to acquire more miles.
Last edited by Happy; Aug 23, 2010 at 3:59 pm
#45




Join Date: May 2003
Programs: AA (1MM), Marriott (LT Gold)
Posts: 1,769
The "cost analysis" is NOT a straight cpm analysis as I already mentioned.
Fido would not work for folks who already earned the bonuses before, or who have existing Fido accounts. Fido is known to even turn down some people whose existing accounts were only 401K rollover accounts while the offer specifically said it is for regular brokerage accounts.
Ameritrade does require you to put the money (if you dont have assets to move over, or you do not want to move the assets over just for the miles sake) in the account for the specified duration. Else the miles are taken back proportionally. FWIW, I have Ameritrade account which I only give them the minimum $2000 so I can use the Real Time Streamline Quote Service for free. The trading activities are still done at the Fido accounts. $2000 at 2.4% a year would cost me $48 yet any decent real time quote feed would cost $20 and up per month - just for information sake - so the $2000 tied up at Ameritrade serves me well. However I am not willing to give them any more than that just for the sake of getting 50K miles.
BankDirect - if one already has a healthy balance of AA miles, there is no point to hoard it while given up the cash for other earning opportunities especially if one is in lower tax bracket. Hoarding miles with a calculated real cost, is never a good idea in my opinion because you do run the risk of devaluation.
That is where the "cost analysis" in a broader sense that I refer to - not just the simple way of looking at the cpm cost.
Like if someone already has 1 to 2 millions miles in his account, and said person is in low tax bracket, I do not see why he or she would still want to do the Bank Direct with his money - because the alternative could be, although not totally risk-free, use the money to buy a Blue Chip Name, High Dividend Yield stock that yields 4 to 5% dividend which is still taxed at a lower rate than ordinary income. Surprisingly in today's stock market, you can find those names quite easily. Of course, you would still be subject to the ups and downs of the stock market but choose carefully you would do fine even if we go back to a 2nd recession. I would not even go into using the money for trading which surprisingly is actually working with the market volatility. This is not for most people but would definitely be applicable to some who do trade the stock market. The return is far greater than your 2.4% after tax - for the whole year... It can be many times of that in a few weeks... but that is of course an entirely different subject.
. . .
Fido would not work for folks who already earned the bonuses before, or who have existing Fido accounts. Fido is known to even turn down some people whose existing accounts were only 401K rollover accounts while the offer specifically said it is for regular brokerage accounts.
Ameritrade does require you to put the money (if you dont have assets to move over, or you do not want to move the assets over just for the miles sake) in the account for the specified duration. Else the miles are taken back proportionally. FWIW, I have Ameritrade account which I only give them the minimum $2000 so I can use the Real Time Streamline Quote Service for free. The trading activities are still done at the Fido accounts. $2000 at 2.4% a year would cost me $48 yet any decent real time quote feed would cost $20 and up per month - just for information sake - so the $2000 tied up at Ameritrade serves me well. However I am not willing to give them any more than that just for the sake of getting 50K miles.
BankDirect - if one already has a healthy balance of AA miles, there is no point to hoard it while given up the cash for other earning opportunities especially if one is in lower tax bracket. Hoarding miles with a calculated real cost, is never a good idea in my opinion because you do run the risk of devaluation.
That is where the "cost analysis" in a broader sense that I refer to - not just the simple way of looking at the cpm cost.
Like if someone already has 1 to 2 millions miles in his account, and said person is in low tax bracket, I do not see why he or she would still want to do the Bank Direct with his money - because the alternative could be, although not totally risk-free, use the money to buy a Blue Chip Name, High Dividend Yield stock that yields 4 to 5% dividend which is still taxed at a lower rate than ordinary income. Surprisingly in today's stock market, you can find those names quite easily. Of course, you would still be subject to the ups and downs of the stock market but choose carefully you would do fine even if we go back to a 2nd recession. I would not even go into using the money for trading which surprisingly is actually working with the market volatility. This is not for most people but would definitely be applicable to some who do trade the stock market. The return is far greater than your 2.4% after tax - for the whole year... It can be many times of that in a few weeks... but that is of course an entirely different subject.
. . .1. Even though there are numerous reports on the Fidelity thread that say otherwise, don't expect any bonus miles from Fidelity if you've ever had any relationship with them. (Nevermind that we've never established whether the subject of this whole discussion -- lkar -- has ever had any dealings with Fidelity in the past.)
2. When considering whether or not to take advantage of the BankDirect AA deal, one should not compare the foregone return of a similar investment, but instead, the correct comparison is to what one could "reasonably expect" to achieve in the stock market.
I can't wait for the next installment of AA Miles for Dummies. I've obviously got a lot to learn!

