Hi everyone,

Thanks for reading this post. I am currently in the process in completing my MBA dissertation from the University of Leicester, UK
The subject of my dissertation in brand equity in the South East Asian airline market, specifically looking at airlines from Hong Kong, Thailand, Singapore and Malaysia.

As I am based in London, it has been particularly difficult to gain participants for my research survey due to the large distances involved. Specifically I am interested in participants who have either flown Singapore-Kuala Lumpur (or vice-versa) or Bangkok-Hong Kong (or vice-versa) recently, but if not possible, participants who have taken a flight between these countries would fine as well.

The survey would take approximately 5 minutes to complete and is the form of mainly multiple choice questions are largely opinion based - for most there are neither correct or incorrect answers but I am interested to find out your honest opinion.

The link is here:

http://www.surveymonkey.com/s/airlinebrandequity

Please try to complete the survey (there are 9 very short sections in total) as I cannot use the data from incomplete surveys in the write up.

Many thanks for reading this message and I really appreciate your time.