Brand announcement invitation
Apr 3, 2010, 7:10 am
#16
Original Poster
Join Date: Jan 2007
Location: Chicago
Posts: 1,800
Thanks Mostly Air! Please pass along my thanks and appreciation to whomever was responsible for adding my name to the list. Hopefully I can thank them in person on the 13th.
Apr 3, 2010, 7:24 am
#17
Join Date: Jan 2008
Posts: 3,638
Hope that you have an outstanding time and are able to leave the proceedings with a truly good feeling about the future of _________________ Airlines.
Last edited by mke9499; Apr 3, 2010 at 9:28 am
Apr 3, 2010, 9:18 am
#18
Join Date: Aug 2001
Location: London. Edinburgh, Cornwall
Programs: BA GGL, British Midland Lifetime* Loser
Posts: 7,950
I fear you're right; it would be sad if marketing nonsense prevailed rather than a 'proper' name.
In Britain we had a merged train franchise rebrand itself as "One Railway" and of course it is a silly name, not to mention the confusing announcements: "The eleven forty One train will depart..." The name was ditched after only a couple of years: http://news.bbc.co.uk/1/hi/england/7144012.stm
In Britain we had a merged train franchise rebrand itself as "One Railway" and of course it is a silly name, not to mention the confusing announcements: "The eleven forty One train will depart..." The name was ditched after only a couple of years: http://news.bbc.co.uk/1/hi/england/7144012.stm
Apr 3, 2010, 5:05 pm
#19
Join Date: Jan 2008
Posts: 3,638
The Denver Post reports the results of the customer and employee surveys:
http://www.denverpost.com/search/ci_14811266
http://www.denverpost.com/search/ci_14811266
Apr 3, 2010, 7:20 pm
#20
Join Date: Dec 2007
Posts: 2,412
The Denver Post reports the results of the customer and employee surveys:
http://www.denverpost.com/search/ci_14811266
http://www.denverpost.com/search/ci_14811266
Of course they'll claim it was a dead heat...adds to the suspense of the upcoming announcement.
This article just used the word "one promise, one vision, one goal" instead of 1 promise, 1 vision, 1 goal. Who knows how the original actually read.
I'm sticking by my prediction that Frontier is the emerging name.
Apr 3, 2010, 7:38 pm
#21
Join Date: Feb 2007
Location: MKE
Programs: Midwest Miles, AirTran A+ Rewards
Posts: 1,445
Republic is under no obligation to reveal details about the survey responses.
Of course they'll claim it was a dead heat...adds to the suspense of the upcoming announcement.
This article just used the word "one promise, one vision, one goal" instead of 1 promise, 1 vision, 1 goal. Who knows how the original actually read.
I'm sticking by my prediction that Frontier is the emerging name.
Of course they'll claim it was a dead heat...adds to the suspense of the upcoming announcement.
This article just used the word "one promise, one vision, one goal" instead of 1 promise, 1 vision, 1 goal. Who knows how the original actually read.
I'm sticking by my prediction that Frontier is the emerging name.
Apr 3, 2010, 7:57 pm
#22
Join Date: Dec 2007
Posts: 2,412
Most logical reason that Milwaukee was chosen is that they have a hangar there, which could be useful if they are revealing the new identity using an aircraft.
Plus, the F9 brand needs more "help" in Milwaukee than it does in Denver, where it's already established. If Frontier is the new brand, Milwaukee is definitely where you want to center your marketing efforts.
I'm also not buying the notion that "one" or "1" are part of the new brand. The new A320s that are coming online even this week continue to be painted in F9 colors (and painting a large jet is not a small expense), while the new Embraers are being painted in Republic colors.
I can see a scenario where Frontier is the emerging mainline brand, while Republic-branded aircraft provide the regional feed.
We'll have to wait and see what reality brings, though. My predictions are just educated guesses.
Apr 3, 2010, 8:34 pm
#23
Join Date: Jan 2008
Posts: 3,638
Most logical reason that Milwaukee was chosen is that they have a hangar there, which could be useful if they are revealing the new identity using an aircraft.
Plus, the F9 brand needs more "help" in Milwaukee than it does in Denver, where it's already established. If Frontier is the new brand, Milwaukee is definitely where you want to center your marketing efforts.
I'm also not buying the notion that "one" or "1" are part of the new brand. The new A320s that are coming online even this week continue to be painted in F9 colors (and painting a large jet is not a small expense), while the new Embraers are being painted in Republic colors.
I can see a scenario where Frontier is the emerging mainline brand, while Republic-branded aircraft provide the regional feed.
We'll have to wait and see what reality brings, though. My predictions are just educated guesses.
Plus, the F9 brand needs more "help" in Milwaukee than it does in Denver, where it's already established. If Frontier is the new brand, Milwaukee is definitely where you want to center your marketing efforts.
I'm also not buying the notion that "one" or "1" are part of the new brand. The new A320s that are coming online even this week continue to be painted in F9 colors (and painting a large jet is not a small expense), while the new Embraers are being painted in Republic colors.
I can see a scenario where Frontier is the emerging mainline brand, while Republic-branded aircraft provide the regional feed.
We'll have to wait and see what reality brings, though. My predictions are just educated guesses.
I am now ruling out anything like Air One, as there are just too many other entities out there with the same or similar name.
Your reasoning does make some sense, but, somehow, "harmonization" is still being given lots of play in communications, as well as "one." I do not believe that the use of these words is without some purpose and intent, even if they will just be used in some way for promotion and ad campaigns.
Apr 4, 2010, 6:38 am
#24
Join Date: Feb 2009
Location: I80
Programs: N23344
Posts: 173
Apr 4, 2010, 10:34 am
#26
Join Date: Oct 2009
Location: Chicago
Posts: 344
MKE is probably the better place to do an unveiling if they were going to do one because of the hangar. Even if they did have a hangar in DEN it would be really inconvenient, because those hangars are really out of the way. The MKE hangar is right off the highway. They do have a nice size hangar in IND, BB pointed it out to me when I got the chance to sit next to him on a trip to IND. But they would probably prefer to have the announcement in one of their hubs so MKE is the best choice. I guess I walked myself into another convenience theory.
Apr 4, 2010, 2:29 pm
#28
Join Date: Dec 2009
Location: MKE
Programs: Delta Skymiles, Frontier EarlyReturns Summit
Posts: 766
I like the idea of the regional feed maybe branded as "Frontier Connect." This would allow them to keep part of the Midwest name (kind of). I wonder where they are going to determine the split between regional and mainline? E190 as mainline and E170 as regional? Or are they going to include the E170's as mainline?
Apr 4, 2010, 2:33 pm
#29
Join Date: Oct 2009
Location: Chicago
Posts: 344
I like the idea of the regional feed maybe branded as "Frontier Connect." This would allow them to keep part of the Midwest name (kind of). I wonder where they are going to determine the split between regional and mainline? E190 as mainline and E170 as regional? Or are they going to include the E170's as mainline?
http://cdn-www.airliners.net/aviatio.../8/1266881.jpg
Republic E170 flying for Frontier, before they canceled the contract.
Last edited by MostlyAir; Apr 4, 2010 at 2:43 pm
Apr 4, 2010, 3:28 pm
#30
Join Date: Dec 2009
Location: MKE
Programs: Delta Skymiles, Frontier EarlyReturns Summit
Posts: 766
I can see them keeping E170 as mainline since that is how they are considered now. I am still wondering how they are planning on handling the 135s/145s if they will be under Frontier or run as a regional feed ala Lynx or Midwest Connect.