Are major changes coming to Marriott Rewards?
#1
Original Poster
Join Date: Aug 2006
Programs: UA 1P; Marriott Platinum; SPG Gold; Wyndham By Request Charter Member
Posts: 13
Are major changes coming to Marriott Rewards?
On my flight last night from DCA to ORD, I was sitting next a GM at a FS Marriott in Downtown Chicago. We got to talking about Marriott Rewards and he told me there are some major changes to the Marriott Rewards program that will be announced in the next couple of weeks. He said the "New" (his words) Marriott Rewards program will set the standard for the industry. He said was not allowed to discuss the details until the news release next month, but he did say I should book any saver awards as soon as possible as the saver awards will be disappearing very soon. He also said the number of nights needed to qualify for elite levels will be changing as well and a new level above platinum will be added. He also said the benefits will be changing as well, but he could not offer details as to what the changes were.
Sorry I can't offer more. Wish the flight would have been longer so I could have gotten more out of him.
#2
Join Date: Dec 2004
Programs: United 1K, MR Plat, SPG Plat
Posts: 804
Marriott has already announced an increase in the points need for stay anytime awards starting next month, so that is nothing new. I would be surprised if Marriott did away with standard award stays, because they can use those to fill the hotels during non-peak times. A level above Platinum already exists, its called Platinum Premier. So what other changes could be coming?
RIP...
RIP...
#3
Join Date: May 2004
Posts: 915
I never received my 2007 membership material (probably not sent inasmuch as I'm a LT Plat and that material normally accompanies new MR ID cards which are not sent to LTs. (I particularly wanted a 2007 Plat Elite Guide to take with me as substantiation for Plat benefits that are being witheld
I was motivated to do so by another thread addressing upgrades (or lack of same)..
I don't know if there's any connection in this case, but the other day via Customer Contract on marriott.com I attempted to get the 2007 MR Booklets and the 2007 Platinum Elite Guide.
I received a reply to the effect that "we don't have any more 2007 MR Award brochures.
I replied asking them to simply send the 2007 Platinum Elite Guide but didn't get an acknowledgement.
Seems to be awfully premature for them to run out of membership materials.
I was motivated to do so by another thread addressing upgrades (or lack of same)..
I don't know if there's any connection in this case, but the other day via Customer Contract on marriott.com I attempted to get the 2007 MR Booklets and the 2007 Platinum Elite Guide.
I received a reply to the effect that "we don't have any more 2007 MR Award brochures.
I replied asking them to simply send the 2007 Platinum Elite Guide but didn't get an acknowledgement.
Seems to be awfully premature for them to run out of membership materials.
#4




Join Date: May 2005
Location: Chihuahua
Programs: SPG Plat, HHonor Diamond, Hyatt PLAT, Marriott PLat, UA 1K, AA EXP, DL PLAT, BMI Gold, Co PLAT
Posts: 1,992
Marriott is already a terrible program for elilte recognition and benefit
and lack of international location.
I wonder where else can they change?
and lack of international location.I wonder where else can they change?
#5


Join Date: Oct 2001
Programs: LTP, PP
Posts: 9,108
Good god, I can see it now. Let me predict the marketing doublespeak.
"We are pleased to announce exciting new changes while making necessary minor adjustments to the exisiting program in order to fully accomodate the large number of members who participate in the world's largest hotel loyalty rewards program..."
Please, please, please let this be a bad rumor.
"We are pleased to announce exciting new changes while making necessary minor adjustments to the exisiting program in order to fully accomodate the large number of members who participate in the world's largest hotel loyalty rewards program..."
Please, please, please let this be a bad rumor.
#6


Join Date: Nov 2006
Location: MEL
Programs: DL, QF, QR Silver, Bonvoy Lifetime Gold
Posts: 7,315
Another level? I was over 200 nights last year. This could be interesting.
#7


Join Date: Jun 2003
Location: IAD
Programs: UA 4 MM, Marriott Lifetime Titanium, Hilton Diamond
Posts: 2,611
Hard to see how Marriott Rewards could get less rewarding (but I am sure it is possible). Might be a good motivation to spend more time at SPG
#8
Join Date: Aug 2005
Location: ORD, MKE, MDW
Programs: Marriott Lifetime Platinum, AAdvantage Gold, Air Canada Elite, Avis Pref Select, Hertz Gold,
Posts: 1,844
I'm hoping for the best, but I'm keeping that Hilton and that SPG number handy, just in case. I'm an optimist, but I have to admit that recent developments with MR haven't exactly been encouraging to me.
If its true that one perk (pointsavers) are going away, my hope would be that perhaps they might throw us a bone (like free high speed for elites at FS properties) like many of us have been requesting.
If its true that one perk (pointsavers) are going away, my hope would be that perhaps they might throw us a bone (like free high speed for elites at FS properties) like many of us have been requesting.
#9


Join Date: Oct 2001
Programs: LTP, PP
Posts: 9,108
I'm a pessimist, so here's my prediction:
Silver - 25 nights
Gold - 75 nights
PLT - 100 nights
Super PLT - 150 nights
25-50% increased amounts to the # of points needed across each level.
But, yes, there will be a bone/perk or 2 thrown in which will be heavily trumpeted, like free high speed or breakfast for Gold and above.
I think Marriott may have been too gererous with the points in the past few years (bonuses, added % based on levels, credit cards, night credits, etc) and now its time to reign it in.
Please let me be wrong! Hopefully the rumor is just that.
Silver - 25 nights
Gold - 75 nights
PLT - 100 nights
Super PLT - 150 nights
25-50% increased amounts to the # of points needed across each level.
But, yes, there will be a bone/perk or 2 thrown in which will be heavily trumpeted, like free high speed or breakfast for Gold and above.
I think Marriott may have been too gererous with the points in the past few years (bonuses, added % based on levels, credit cards, night credits, etc) and now its time to reign it in.
Please let me be wrong! Hopefully the rumor is just that.
#10
Join Date: Nov 2000
Location: New York USA
Posts: 2,933
With HHonors requiring 28 stays/60 nights for top tier Diamond and SPG requiring 25 stays/50 nights for top tier Platinum, Marriott would cease to have any type of competitive program at these levels. A free breakfast or HSIA (total value of less than $15) would just not cut it in my book.
As it is, Marriott Rewards at its current levels requires nearly THREE TIMES the nights of the other two programs (assuming single night stays).
The past benefits of loyalty to Marriott were consistency in product, greater scope of hotel coverage and recognition of elite status. Well the consistency in product appears to be on the decline (do like those new beds though!), Hilton has really come up to challenge Marriott in overall brand presence, especially in the US, and recognition of elite status seems to be fading fast.
Throwing me a breakfast (free already for all at Residence Inns and Fairfield, and at full service Marriotts, isn't that what the Concierge Lounge is for?) or HSIA (free at Courtyards, SpringHill, TownePlace and Fairfield now for all anyway) while greatly increasing the required nights for top tier (or even second level) would make their program practically undesirable for me.
The only thing that comes to mind right now that could be a benefit would be a total Platinum override of blackouts and restrictions on awards. Any raising of point levels would, in turn, negate that. (Bad enough that the Stay Anytime seems to be becoming more and more the norm.)
However, raising the requirements to meet Platinum and Gold standards would almost certainly push me from Plat to Gold, in which case Hilton suddenly looks much more attractive. (And considering that I was treated so much better by Hilton with no status on my last award stay than I was by Marriott as a Plat on the last two award stays, Hilton is looking much more palatable at this moment as it is.)
Of course, each individuals travel patterns are unique and if large scale changes are coming to the program, we'll all have to evaluate whether Marriott remains the hotel chain of choice. For me, the way things stand now, they are losing ground to the pack and any further decline in the program may cause many to question the feasablilty of remaining loyal to Marriott.
#11
FlyerTalk Evangelist

Join Date: Nov 2002
Location: All over
Programs: Most
Posts: 10,839
The Marriott Rewards program is already the worst that comes to elite recognition, tangible upgrades (read suites), and free nights. I don't see how they could further water down the programs sans ending it altogether.
#12

Join Date: Nov 2005
Location: MOD/SFO
Programs: Whole Lot of Nothin' anymore - Thanks to baby!
Posts: 582
In general, all of the recent changes to marriott seem to me like they are attempting to get rid of the "Cheap Elites" - those who stay in $65 fairfield inns in rural areas and reap the benefits from doing that with promos, etc.
They have definitely put an increased focus on trying to get more profit out of the customer by raising pt redemption levels, keeping rates high (CYs at $180 without even conditioner in the bathroom??), and trying to stop us from using discounts (delete those corp codes - or we'll be mad at FT)....
If there is a major change, I don't think very many of us will expect it to be a change towards helping us consumers get more value from our $$. It will just be another way for Marriott to capitalize on currently high demand for hotel rooms, and be able to gain a higher ROI.
They have definitely put an increased focus on trying to get more profit out of the customer by raising pt redemption levels, keeping rates high (CYs at $180 without even conditioner in the bathroom??), and trying to stop us from using discounts (delete those corp codes - or we'll be mad at FT)....
If there is a major change, I don't think very many of us will expect it to be a change towards helping us consumers get more value from our $$. It will just be another way for Marriott to capitalize on currently high demand for hotel rooms, and be able to gain a higher ROI.
#13
A FlyerTalk Posting Legend
Join Date: Dec 2000
Location: Potomac Falls, VA
Programs: AA Plat 2MM, MR Gold, Avis Pref
Posts: 41,109
as a top tier in all four majors, well until May 1 when I was downgraded to gold at Hh... and I'll get that back soon enough with the rolling tier.. I do hope that a level above plat comes into existance.. premier plat blah.. if its not published its not a level that I recognize.. I always have a problem what to do after 75 nights.. usually for me since there is not any elite to chase, I will strictly play the bonus game at the end of the year.. who has the best promo is where I go.. until I requalify though, i go for the chain where I need elite stay credit..
as for the reward increase, it would not surprise me at all..
as for the reward increase, it would not surprise me at all..
#14
Join Date: Oct 2002
Programs: Marriott Plat Premier/LT Plat; SPG Plat/LT Gold; Hilton Gold; Hyatt Plat
Posts: 2,356
I already booked my Marriott award reservations. To lock in point levels do I need to redeem the awards as well or can I hold off on that?
#15
Join Date: Sep 2005
Location: New York, NY
Programs: SPG Plat, Marriott Gold, AA EXP, Hertz Prez Circle
Posts: 260
wonderful, can't wait for the announcement.
While I only joined the program in late 2005, I have been extremely loyal to Marriott (maybe too loyal) with my 150 nights/year. I've been happy overall with the program. While I don't get suites all the time, when I have specifically requested them (especially on vacation), I have gotten them. The devaluation, disingenuous Stay "Anytime" awards/point hikes, and overly restrictive BB/PP/Gift Card policies are having an effect. I agree wholeheartedly with flyerwife's well-articulated argument in the "Marriott Concierge - Lack of Availability" thread.
The recent changes have already made me seriously consider hedging with another program (either Hilton or SPG), if they announce even more changes, that might just be the tipping point for me.
While I only joined the program in late 2005, I have been extremely loyal to Marriott (maybe too loyal) with my 150 nights/year. I've been happy overall with the program. While I don't get suites all the time, when I have specifically requested them (especially on vacation), I have gotten them. The devaluation, disingenuous Stay "Anytime" awards/point hikes, and overly restrictive BB/PP/Gift Card policies are having an effect. I agree wholeheartedly with flyerwife's well-articulated argument in the "Marriott Concierge - Lack of Availability" thread.
The recent changes have already made me seriously consider hedging with another program (either Hilton or SPG), if they announce even more changes, that might just be the tipping point for me.

