"Flagship" properties - how are they defined?
Aug 19, 2004 | 2:34 pm
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Join Date: Sep 2001
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"Flagship" properties - how are they defined?
Seeing the recent Biography Channel show about Mr. J.W. Marriott had me wondering what Marriott as a corporation considers its worldwide "flagship" properties, by brand, region, or both?
I've heard this term defined several ways, e.g. JW Marriott as a flagship brand, RI as a flagship extended-stay hotel, or Marriott Marquis as the flagship hotel in NYC.
Is there a definitive list that Marriott keeps, or is term mainly subjective?
I've heard this term defined several ways, e.g. JW Marriott as a flagship brand, RI as a flagship extended-stay hotel, or Marriott Marquis as the flagship hotel in NYC.
Is there a definitive list that Marriott keeps, or is term mainly subjective?
