Live Elite
#1
Original Poster




Join Date: Apr 2004
Programs: AA Plat/2MM, DL Gold, UA Silver (via Marr), Marr LTT, Hyatt Disc
Posts: 1,068
Live Elite
Got my Gold 2016 packet in the mail yesterday. They have "Live Elite" and other variations thereof sprinkled throughout, but I had to re-read this phrase a few times before I got the correct meaning:
"Welcome to Gold Elite living in 2016"
My first thought was well you certainly wouldn't welcome the dead Gold Elites.
"Welcome to Gold Elite living in 2016"
My first thought was well you certainly wouldn't welcome the dead Gold Elites.
#2


Join Date: Oct 2001
Programs: LTP, PP
Posts: 9,107
Unless they are Deadheads.
I'm a Lifetime PLT one... 
Marriott needs a new ad agency fast. Should hire the guys from Mad Men. The recent campaigns are head scratching along with the new/ renovated room standards. Someone is pulling the wool over Mr. Marriott's eyes or he is too old to care anymore...
I'm a Lifetime PLT one... 
Marriott needs a new ad agency fast. Should hire the guys from Mad Men. The recent campaigns are head scratching along with the new/ renovated room standards. Someone is pulling the wool over Mr. Marriott's eyes or he is too old to care anymore...
#3




Join Date: Apr 2007
Location: USA
Programs: 1K 1MM; Bonvoy Ambassador; Nat'l EE; Hertz PC; Hyatt Globalist
Posts: 2,594
My guess is it's their marketing take and attempt at #SPGLife (living the SPG life). Showing that Marriott isn't just about business travel and boring orange carpeting in suburban business park hotels. Though we all know it's the latter.

