Luxury hotel Websites: Critique & Vent
#1
Original Member
Original Poster
Join Date: May 1998
Location: Palo Alto, CA, USA
Posts: 3,222
Sometimes classy, exquisite venues have poor, or even terrible, websites that not only annoy but frustrate users and impede traffic and bookings.
Critique and vent here. You'll have sympathetic company and some venues may be motivated to make changes for the better.
Award the rare kudos when merited.
The website that currently is giving me fits is Cap Juluca:
https://www.belmond.com/hotels/caribbean/anguilla/belmond-cap-juluca
This website features TINY-FONT, PALE-GREY text against a white background. It's as if they set out to make the site as difficult to read as possible. Also, no sample menus -- a basic requirement.
Last edited by KatW; Jan 30, 2019 at 10:57 am Reason: consecutive posts by same member
#4
The Details button doesn't give me the kind of details I want. Like, a floor plan, room layout or measurements. It's just a short blurb that doesn't do much for someone who doesn't know the property.
I think no one checks the FS Seoul mobile page because the rooms aren't all present and they really seem to want you to book a basic room or a suite!
I also dislike FS heavily promoting guests Instagram photos every second scroll down. This being the mobile page, you would think they would like to use less data consumptive graphics and pictures.
#5
formerly known as deathscar
Join Date: Jul 2007
Location: Hong Kong
Programs: Virtuoso | Four Seasons Preferred Partner | Rosewood Elite | Hyatt Prive - and more
Posts: 2,096
Hotel websites generally tend to be quite behind in terms of optimising a booking process - from aesthetics to the actual process and ease of it - which is actually quite shocking.
I think there's a lot to be said for room photography. Four Seasons photos can be really annoying and I've found that a running theme throughout many Four Seasons.
How are these photos in any way, shape or form helpful to the booking process?
I think there's a lot to be said for room photography. Four Seasons photos can be really annoying and I've found that a running theme throughout many Four Seasons.
How are these photos in any way, shape or form helpful to the booking process?
#6
Absolutely agree. Useless descriptions, Pictures or missing Information. Worst are now from my experience the new Marriott sites for St. Regis, LC and Ritz-Carlton. Four Seasons at least offers floorplans. I prefer virtual tours and detailed informations. What I also hate is if (remotely located) resorts don´t publish their costs for food. Same with restaurants when I need pre-reservation. It may not be a dealbreaker but paying 200 € more per night or so for dinner is something which I care about.
#7
Join Date: Jan 2009
Location: BKK
Posts: 6,741
Hotel websites generally tend to be quite behind in terms of optimising a booking process - from aesthetics to the actual process and ease of it - which is actually quite shocking.
I think there's a lot to be said for room photography. Four Seasons photos can be really annoying and I've found that a running theme throughout many Four Seasons.
How are these photos in any way, shape or form helpful to the booking process?
I think there's a lot to be said for room photography. Four Seasons photos can be really annoying and I've found that a running theme throughout many Four Seasons.
How are these photos in any way, shape or form helpful to the booking process?
#8
#9
Join Date: Jun 2009
Location: London, United Kingdom
Programs: British Airways Gold
Posts: 2,636
Agree there is a strong inverse correlation between the quality of the hotel and usefulness of the website. It's almost as if luxury properties think giving practical information cheapens their marketing image
#10
Original Member
Original Poster
Join Date: May 1998
Location: Palo Alto, CA, USA
Posts: 3,222
I still chafe over our stay three years ago at Four Seasons Rancho Encantado in Santa Fe. The website showed the top room category with a hammock on the terrace. Right. No hammock. Despite my overtly expressed annoyance, no hammock ever appeared. No apology either, much less recovery.
#11
Join Date: Jan 2009
Location: BKK
Posts: 6,741
A solution is to contact the hotel and have them provided fact sheets, actual room floor plans and photographs etc...
#12
FlyerTalk Evangelist
Join Date: Jun 2006
Location: IAD/DCA
Posts: 31,797
related thread >
Airline Like Pricing Games at FS
many luxury hotel chains used to have ratecards. aman was last to remove. although marriott also removed it from some luxury starwood.
seems like quite a few here would be happy to pay somewhat higher rate if that meant fixed ratecard instead of dynamic. (separate issue from occupancy, which some would prefer to pay higher rate and have lower occupancy if there is a direct connection between the two.)
has anyone ever gotten things like floorplans from hotel via email when they are not online? agents could archive such things for their clients.
a recent issue, at upcoming FS PHL >
https://www.flyertalk.com/forum/30690409-post549.html
Airline Like Pricing Games at FS
many luxury hotel chains used to have ratecards. aman was last to remove. although marriott also removed it from some luxury starwood.
seems like quite a few here would be happy to pay somewhat higher rate if that meant fixed ratecard instead of dynamic. (separate issue from occupancy, which some would prefer to pay higher rate and have lower occupancy if there is a direct connection between the two.)
has anyone ever gotten things like floorplans from hotel via email when they are not online? agents could archive such things for their clients.
a recent issue, at upcoming FS PHL >
https://www.flyertalk.com/forum/30690409-post549.html
Last edited by Kagehitokiri; Jan 31, 2019 at 4:15 pm
#13
Airline Like Pricing Games at FS
has anyone ever gotten things like floorplans from hotel via email when they are not online? agents could archive such things for their clients.
a recent issue, at upcoming FS PHL >
https://www.flyertalk.com/forum/30690409-post549.html
has anyone ever gotten things like floorplans from hotel via email when they are not online? agents could archive such things for their clients.
a recent issue, at upcoming FS PHL >
https://www.flyertalk.com/forum/30690409-post549.html
#14
Join Date: Jan 2009
Location: BKK
Posts: 6,741
Airline Like Pricing Games at FS
many luxury hotel chains used to have ratecards. aman was last to remove. although marriott also removed it from some luxury starwood.
...
many luxury hotel chains used to have ratecards. aman was last to remove. although marriott also removed it from some luxury starwood.
...
Fortunately, I have never has a situation in which an hotel has enforced dynamic pricing if I check out early, i.e. try to assess nights already stayed at the current, higher rate instead of what I reserved. It does trouble me that many hotel groups now reserve the right to do so under new policies. In order to protect against this, I actually do regularly truncate stays into separate, consecutive reservations. If I feel my arrival or departure date may change, sometimes I book such that I can cancel a night or two without touching the bulk of the hotel reservation. But, again this is something that a guest of a good hotel should never have to do.
#15
Join Date: Nov 2014
Location: MCI
Posts: 698
Interesting. Seems to be a pattern with higher end hotels/resorts.
One potential theory: is it because people who have the means to afford such level of hotels/resorts...are also more likely to use travel agents/assistants/other personnel to make these bookings and they are not as likely to do it DIY?
Seems like alot of those websites are really "artsy" and are trying to sell an experience/emotion rather than hit you with tons of facts...
One potential theory: is it because people who have the means to afford such level of hotels/resorts...are also more likely to use travel agents/assistants/other personnel to make these bookings and they are not as likely to do it DIY?
Seems like alot of those websites are really "artsy" and are trying to sell an experience/emotion rather than hit you with tons of facts...