Brussels Airlines Extensive Africa Network: Rationale?
#1
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Brussels Airlines Extensive Africa Network: Rationale?
As a US-based flyer, I took Brussels Airlines to be a relatively boutique operation with only their JFK (and seasonal IAD) flights. However, I noticed on their route map that despite also having no routes to Asia or South America, they serve at least 10 destinations in Africa (tho surprisingly not the biggest three of Cairo, Addis or Jo'burg), and was wondering why this is. I know Congo/Kinshasa used to be a Belgian colony, but not the rest... is it perhaps a relic of the route maps of Sabena which went out of business shortly after 9/11?
#3
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As a US-based flyer, I took Brussels Airlines to be a relatively boutique operation with only their JFK (and seasonal IAD) flights. However, I noticed on their route map that despite also having no routes to Asia or South America, they serve at least 10 destinations in Africa (tho surprisingly not the biggest three of Cairo, Addis or Jo'burg), and was wondering why this is. I know Congo/Kinshasa used to be a Belgian colony, but not the rest... is it perhaps a relic of the route maps of Sabena which went out of business shortly after 9/11?
SR had quite an extensive African presence, too, which was then „snatched“ away by LH when the successor company LX became part of the LH group. Africa was quite lucrative, especially destinations such as Malabo.
#4
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There is no local competition - the reality is that ET is the only well run airline in Africa (MS and AT might be the other ones that at least try). Otherwise you need to stick to European carriers. It is interesting to observe how strong TK became in Africa, though. I am sure SN must be concerned TK is now eating their lunch.
#5
Join Date: Oct 2018
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There is no local competition - the reality is that ET is the only well run airline in Africa (MS and AT might be the other ones that at least try). Otherwise you need to stick to European carriers. It is interesting to observe how strong TK became in Africa, though. I am sure SN must be concerned TK is now eating their lunch.
#6
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For sure for some destinations in Africa TK is a strong competitor but not all, and for many European markets flying via IST is a huge detour. e.g. traveling Northern Europe to West Africa via IST doesn't make sense.
#7
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#8
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OT: I once took that flight just to discover on board that I was the only one NOT going to the Tomorrowland music festival. Music on the PA and dimmed lighting for an on-board light show. That LHR-BRU flight albeit on a couple of days a year only does have another purpose than to feed the African network.
#9
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The routes to Africa are the only money makers for SN, right? I heard the whole reason for LH keeping SN brand is their African recognition. I take SN to commute to Africa for the last 10+ years and generally satisfied with their services.
#10
Join Date: Aug 2011
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SN as it stood before the pandemic (I have no experience of them since) was always OK... The old Sabena had a terrible reputation- self-important and rude, and more concerned to talk to each other in the galley than provide service.
#11
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It's fascinating that a colonial power continues to enjoy its colonial legacy by milking the African network for every cent. Fares on SN ex-Africa are incredibly high.
I bet those African fares allow SN to offer all those dumpy 69 EUR RT tickets to compete with FR/EZY ex-BRU.
Nothing changes.
I bet those African fares allow SN to offer all those dumpy 69 EUR RT tickets to compete with FR/EZY ex-BRU.
Nothing changes.
#12
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Also worth noting that SN does not fly any of Africa's most profitable routes: https://www.theafricareport.com/1655...itable-routes/
Last edited by wanaflyforless; Nov 14, 2021 at 2:27 pm
#13
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There is no local competition - the reality is that ET is the only well run airline in Africa (MS and AT might be the other ones that at least try)
I heard the whole reason for LH keeping SN brand is their African recognition.
#14
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Yes, I heard that too, that makes sense now. The bilateral are between BE and xx. I guess Captain Carsten doesn't want to have to find some bribe money.
#15
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SN in the pandemic shuffle/reorg is now part of the LH/OS/LX 'premium carriers' club and is merging their functions with the teams in VIE/ZRH/FRA. As part of that SN in BRU will take over the marketing/sales of the African region for the others. They seem to have a good feel for the market. Onboard product didn't seem to be an obstacle. The operated the oldest A332 with claptrap interiors prior and during the last refurbishing campaign to the destinations and it didn't dent their marketshare.