HKG1111

http://www.businesstraveller.com/new...-to-be-retired

kasi

Never needed them anyway. So, will not miss them :-)

eajusa

Understandable

Doitsu

The transition to Eurowings has long been planned and communicated, albeit without much reporting on it.

This decision was not made after the recent events.

I just don't understand why they even bothered to repaint all their planes to a new and only temporary design some 12 months ago.

LH4116

I'd much rather seem them get rid of these outsourcing shenenigans alltogether, but I suppose this works too.

weero

Well ... obviously the recent events at least expedited the transition.

I never realised that the name 'Germanwings' would be absorbed into Eurowings until this announcement.

YuropFlyer

Reminds me of this:

NYTA

All I can say is"EW!"

MSPeconomist

As if people can't identify the carrier from the colors and/or remaining visible livery.

YuropFlyer

Congratulations on getting the point

Lufthansa built up the Germanwings brand for years now, made a lot of advertisement.. all that money is now going to be burnt for creating / using a kind-of-new brand.. wonder why they're doing it.. can't have been the crash alone...

Hü und Hott at it's very best.. LH keeps changing directions.. and then they're complaining why companies like EK are successful, which are running their operations according to a strict plan, and not changing minds every week just because they found something "new"..

I experienced companies where the managers had a new idea every week, and drove the whole staff nuts with it. Needless to say, there was an extremely high fluctuation rate and the companies success was rather limited..

8420PR

1. I am not sure if the article is factually correct. All I can see is that flights that are operated by Eurowings are now bookable under the EW flight number (not the 4U germanwings number).

2. The rebranding to Eurowings was announced at the same time as long-haul flights were launched.

3. I highly doubt anything has changed because of flight 4U9525 crash. I find it impressive that after more than 1 month "in deep sorrow" is still prominent on the new LH.com and germanwings front page. This alone must have cost a lot of lost revenue!

weero

'Anything' .. in the wake of a disaster of this magnitude?

I'd rather say that Germanwings is history if not everything changes. And while the deletion of the name may just be smart preemptive revisionism justified by a plan that existed anyway, LH will implement all they possibly can to get the project rolling again.
They won't let this evolve into another TWA or SR.

pinniped

What was the original rationale for LH to use an English-language name for this airline? I'm assuming *most* of its business was from Germany to various leisure destinations around Europe, most of which weren't English-speaking regions.

I realize that almost any European would be able to deduce what "Germanwings" means, but still...what's the history behind the English branding?

Aviatrix

Name a German carrier (other than LH itself) that doesn't have an English, or pseudo-English name...

pinniped

I can't think of one.

But why? I get that English is a global aviation language, but this is just branding... I'm interested in understanding more about why they do this, when the vast majority of pax on the airline would likely identify English as their 2nd or 3rd language, or simply a language they occasionally or never use.