Would Lufthansa be better off leaving Star Alliance?
#1
Original Poster
Join Date: Aug 2010
Programs: TK Elite Plus, SAS EBG, QR Platinum, Hilton Diamond
Posts: 2,297
Would Lufthansa be better off leaving Star Alliance?
Given the recent enhancements to the Miles&More program, it's very clear that Lufthansa loose more than they gain from being a member of Star Alliance. While it's understandable that they give out SEN lounge access and First Class awards to partner airlines, with little in return, wouldn't it simply be better if LH left the alliance they helped to create?
Now I am not saying that they should cut the bonds completely, but that they should rather focus on maintaining partnerships with select joint-venture airlines (e.g the transatlantic JV and ANA).
I know this is a very bold and unlikely idea, but theoretically would it be possible?
Now I am not saying that they should cut the bonds completely, but that they should rather focus on maintaining partnerships with select joint-venture airlines (e.g the transatlantic JV and ANA).
I know this is a very bold and unlikely idea, but theoretically would it be possible?
Last edited by LH4116; Dec 10, 2013 at 6:03 am
#2
Join Date: Dec 2011
Location: Travelling EMEA
Programs: LH SEN*2
Posts: 798
No I don't think that they should leave *A, IMO what is going on is just a display that *A is not a cartel and they actually compete against each other, which is helpful IMO as it keeps things up and going in an ever changing world.
And btw. TK*G are restricted to one post per month on the MM boards Shame on you (Nasty joke by me, wait for the day you are enhanced too, by TK)
And btw. TK*G are restricted to one post per month on the MM boards Shame on you (Nasty joke by me, wait for the day you are enhanced too, by TK)
#3
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,182
*A is more than FFP benefits and lounge access ... the 20+ airlines do far more together behind the scenes than is apparent in the daily travel experience. @:-)
#4
Original Poster
Join Date: Aug 2010
Programs: TK Elite Plus, SAS EBG, QR Platinum, Hilton Diamond
Posts: 2,297
But yes I am expecting some enhancements to hit us *G peasants, only a matter of time.
#5
Join Date: Sep 2004
Location: Southern Bavaria, Germany
Programs: LH Blue, BA Blue, Hyatt Gold
Posts: 1,517
Given the recent enhancements to the Miles&More program, it's very clear that Lufthansa loose more than they gain from being a member of Star Alliance. While it's understandable that they give out SEN lounge access and First Class awards to partner airlines, with little in return, wouldn't it simply be better if LH left the alliance they helped to create?
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1.) If you look at an Asian destination, Lufthansa or a US partner couldn't maintain an own lounge with a reputable size or food offering. Therefore it would be very difficult to lure away First and Business Class pax from the home or dominating carrier.
Sharing the ressources would enable to use that lounge not for only 1 or 2 hours a day but more continuous. With a positive effect on food/beverage offering and the waste percentage. (What would you do with the First Class lounge offering if the one and only flight per day departed?)
So you have a soft product which strengthens the hard product.
2.) Secondly the travel experience for the frequent customers (who pay the salaries of the airline employess) will be better: Connections can be coordinated in a better way.
In case of disruptions rebookings with a fair inter-company offsetting.
So the large partner is able to offer more destinations and a better travel experience even to destinations far away. This strengthens the complete network.
#6
Join Date: Nov 2004
Location: TXL, ROC
Programs: AB Plat (OWE), AY Silver (OWR)
Posts: 472
Maybe LH could finally close the SEN lounges to *G, move FTL back to 50,000 miles per year and up to *G, and make the Business lounges *G... Guess this is a very popular suggestion!
#8
Join Date: Aug 2012
Posts: 206
I am still very sure that Lufthansa greatly benefits from Star Alliance.
Of course they do have they do have some best friends in the alliance (e.g. UA, AC, NH). And on the other hand the likes of TK and A3, where they reconsider the value of their friendship.
But In my opinion exaggeration in the interpretation of the recent moves should be avoided.
#9
FlyerTalk Evangelist
Join Date: Jan 2005
Location: VCE
Posts: 14,165
Indeed- and this is the most mind boggling instance of anti-trust waiver and anti-consumer friendly activity I have ever seen- how the United States and the EU could have ever approved this makes my head spin.
#11
FlyerTalk Evangelist
Join Date: Aug 2007
Location: SEA, but up and down the coast a lot
Programs: Oceanic Airlines Gold Elite
Posts: 20,391
(Seriously- you think that F award seats that LH has 100% control over offering is a major problem for LH on the revenue side? If LH is giving away seats they could sell, as opposed to fly empty, LH needs to fire everyone in their revenue management department.)
#13
Join Date: Aug 2002
Location: YYZ
Programs: BA Gold/Marriott Gold/HH Diamond/IC Plat Amba
Posts: 5,990
At least there is choice from the U.S. to Germany for non-stop non Star Alliance flights. Canadians pay through the nose because of the AC/LH monopoly.
#14
Join Date: Nov 2008
Location: South Yorkshire, UK
Programs: A3*G, LH FTL, VS Red, Avis Preferred, Hertz President's Circle, (RIP Diamond Club)
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#15
Original Poster
Join Date: Aug 2010
Programs: TK Elite Plus, SAS EBG, QR Platinum, Hilton Diamond
Posts: 2,297
Well if you don't mind the de-tour, you can always fly Turkish Airlines via IST. Their fares are usually lower than the LH/AC/UA cartel, and the product is way superior. But I suppose the travel time and low mileage earnings are discouraging.