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Why is KLM business class within Europe so expensive?

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Old Jan 13, 2016, 2:05 pm
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Why is KLM business class within Europe so expensive?

I was looking to book a short-haul trip to a European city not too far away from my home airport GLA. I had a look at CDG, AMS, CPH and TXL. I've got a choice of carriers from GLA and usually fly BA but had a look at AF and KL. What I am wondering is why are KL fares so expensive compared to BA and AF? Do they have any real differences to AF and BA in European business class that I'm not aware of? I was looking forward to trying KL but when I can get two people in business on BA/AF at a lower cost than one ticket on KL it's put me off. Am I missing anything?
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Old Jan 13, 2016, 4:20 pm
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Why are you even looking into business class in Europe? It's practically the same as economy anyway.
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Old Jan 13, 2016, 6:39 pm
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Originally Posted by CyBeR
Why are you even looking into business class in Europe? It's practically the same as economy anyway.
I accidentally clicked on business instead of economy by mistake when searching GLA-AMS return and almost fell off my chair when it was over £800. Was just wondering if anyone knew why KL were just quite so expensive.
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Old Jan 14, 2016, 6:40 am
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Originally Posted by AMBurns1512
Was just wondering if anyone knew why KL were just quite so expensive.
The price is calculated to reflect the value of the free sandwich and newspaper you get, as well as possibly having your drinks served in a real glass.

Johan
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Old Jan 14, 2016, 7:14 am
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Most of that is not O&D traffic and it's priced high to discourage O&D traffic because the guy flying GLA-BKK in F/J doesn't want to sit in Y for the first segment of what will be a long journey and doesn't much care about the onboard soft product.

For O&D, there are many people who, by contract or custom, are entitled to fly in J. Their assistant books them in J. It's not price sensitive.
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Old Jan 14, 2016, 9:59 pm
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Originally Posted by Often1
Most of that is not O&D traffic and it's priced high to discourage O&D traffic because the guy flying GLA-BKK in F/J doesn't want to sit in Y for the first segment of what will be a long journey and doesn't much care about the onboard soft product.
Not sure, as the cost of business class on the likes of A3 or BT is astronomical too, without any long haul traffic. It's mainly the existence of price-indifferent segment of travelers that drives up the price, I would conjecture. What I don't understand is why this market doesn't succumb to the competitive pressure in the same way as the economy class pricing.
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Old Jan 15, 2016, 12:55 am
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I suspect that the majority of passengers in that cabin are actually connecting to or from long haul.
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Old Jan 15, 2016, 1:40 am
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Originally Posted by Zembla
I suspect that the majority of passengers in that cabin are actually connecting to or from long haul.
+1,
And If I remember correctly you can only book Full Flex J
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Old Jan 15, 2016, 1:57 am
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Originally Posted by johan rebel
The price is calculated to reflect the value of the free sandwich and newspaper you get, as well as possibly having your drinks served in a real glass.

Johan
Very true.

However it is also possible that KL wants to discourage people to book directly in European C so these very same people can better buy upgrades at OLCI for 649 EUR.

Just saying.
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Old Jan 15, 2016, 6:26 am
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Originally Posted by Zembla
I suspect that the majority of passengers in that cabin are actually connecting to or from long haul.
That doesn't explain the high price. There is no reason to "protect" the cabin from O&D traffic for the sake of long-haul connections as the cost of providing the seat is zero. It's not like the BC cabin cannot be expanded at will; just move the curtain one row back.
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Old Jan 15, 2016, 6:27 am
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duplicate
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Old Jan 16, 2016, 2:57 pm
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Originally Posted by hopeful_me
That doesn't explain the high price. There is no reason to "protect" the cabin from O&D traffic for the sake of long-haul connections as the cost of providing the seat is zero. It's not like the BC cabin cannot be expanded at will; just move the curtain one row back.
No, the cost is not zero. Middle seat is kept free, and there is a higher crew per passenger ratio due the more labour intensive service. In fact, when the J cabin is big they add an additional crew member to the flight, who is also on the paylist for the return flight, with a possibly tiny J cabin! Having said that, yes, something like 800 Euro for a 45 minute AMS-CDG seems "a bit" much. But would they make more profit in that cabin if, say, they would make the prices closer to full fare Y? Not sure. I guess there are economics at work which are thought thoroughly through.

Last edited by Zembla; Jan 16, 2016 at 3:06 pm
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Old Jan 16, 2016, 3:26 pm
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IME, KL short-haul business class fares are not especially high compared to AF nor to many other European carriers like, e.g., LH, AZ, IB, etc...
BA and LX are a different kettle of fish. Both have followed a strategy of offering cheaper business class tickets to many destinations albeit with much more restrictive conditions. Both are trying to attract a premium leisure clientele into their C cabin, at least on certain routes, whereas airlines like KL, AF, LH, etc... are targetting pretty much the business market only with their C class fare range.
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Old Jan 16, 2016, 4:25 pm
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Most people whom you see in the J cabin on short-haul AF/KL flights either connect to a long-haul flight or were booked on (discounted) company fares. The remainder consists mostly of people who are reimbursed by their employers (not on company fares) and only rare instances of (luxury) travelers flying on their own dime on O&D short haul routes.

Alas the short haul J market has evolved differently in Europe than in the US. There you normally see ow fares in domestic first class that are unimaginable in Europe: SFO-LAX from $121; ow transcon in Delta One (i.e. lie flat seats) starting at around $800 or ow transcon in domestic first from around $330 - those are prices that I regularly pay as the service and hard product match the price. At current regular prices I would never buy a short haul trip with KL in J.
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Old Jan 17, 2016, 6:29 am
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hmmm, compared with AF fares KLM EBC fares are quite expensive.

from NUE I can get to most European cities for 520€ in air france business class (booked via OTA) or 550€ booked on airfrance.com - some other cities (LHR, HEL, LIS) have a minimum price of 630€.

The cheapest KLM business class fare ex NUE for innereuropean flights starts at about 800€.
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