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Old Jun 18, 2016, 4:39 am
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: HadesNL
Update 2023:
- it seems no new RA have been invited by IHG
- criteria for RA requalification are still unknown
- geographical location of member / country account registration seems of some impact due of covid19(restrictions/availability)
- RA is processed in weekly batches starting december 2022
- proof by nicolas75 shows RA qualification for 2024 seems to be strictly based on IC hotels only (not Regent, Kimpton, SixSenses anymore)

As per Tim O'Brien's post about IHG-corporate explaining RA criteria:

As you are aware,
Royal Ambassador is our invitation only tier with the number of members invited each year
limited to ensure our hotels are able to consistently deliver on the benefits promise,
elevating your stay experience at InterContinental Hotels & Resorts.

Although we do not currently have a published criteria for Royal Ambassador,
consideration is determined by variable activities within a members account such as
- qualified paid room nights & spend across our luxury brands (, 2023 EDIT: Post-Pandemic from 2024 InterContinental only : Pre-Pandemic also Kimpton & Regent ) ,
- member region,
- primary hotels,
- category (of the hotel class / €$¥£ price levels compared to currency rates / competition / city / region / country / continent )
- tenure (repeat custom / average spend at hotel)
Accompanying or adjoining reservations,
such as the additional rooms of your family etc are not included for Royal Ambassador consideration
but are included in determining Spire Elite status within IHG Rewards Club
.


* FT:IHG forum community group consensus / empirical evidence shows
- that members must have stayed at different unique hotels per city / country / region / continent
the amount of uniques needed for RA qualification is unknown but generally extended long stays at just 1 hotel do not qualify
- IHG-corporate showing keen interest in how much guests are spending €$¥£ at hotel's own operated F&B / Spa / transport / extra services / other venues
atacama40 has given us insights that extra spend at the hotel charged to the hotelfolio generates EQP but also flags the database as high valued spending guest
- one must have AMB to get considered for RA invitation by IHG as they seem to evaluate over a longer period the length of one's tenure / devotion / spend / undisclosed criteria at stayed IC-hotels

2024
Royal Ambassador 2024 (Re)Qualification - statistics

Thank you everyone who graciously shared their status and statistics. I took the liberty to compose an overview.
The common factor that is instantly recognisable is:
  • everyone has a valid AMB membership
  • everyone has spent a good amount in €$£
Shoven
IC: 69 N - 4 unique IC - $17400 - 2 unique country

AndyMick
IC: 96 N - 10 unique IC - 7 unique country - 164778 EQP

Ithink
IC: 78 N - 10 unique IC - £27000

Richelieu
~

ProjectSunburst
15 unique IC (USA) - $35000
Kimpton spend: $11000

Milleage Millionaire
IC: 100 N : 58 revenue & 42 award - 166514 EQP

Raynyan
~

Nicolas75
~

ILS2
$20000

HadesNL
IC: 41 N - 8 unique IC (2x USA, 1x UK, 3x EU, 1x Indonesia) 250458 EQP

Marlin1978
IC: 40 N - 9 unique IC (USA + EU) - $13000

HClee01
IC: 30 N - 6 unique IC - $8700
2x Kimpton / 1x Regent : 22 N - $7400

VAbeachgirl
IC: 88 N - 14 unique IC - 8 countries
2x Kimpton : 7 N
total $20000 (IC + Kimpton)

PremexecSNA
IHG : 85 N - 147000 EQP of which
90% revenue stay
85 % IC + Kimpton
10 unique IC
15 unique Kimpton

Darby1970
IC 100 N : 59 revenue of which
37 N : 11 unique IC (USA)& 4 (non-USA)
187682 EQP

Atacama40
IC + Kimpton : 40 N : UK, ME, Asia
Roomrate > £1000

EmeraldLady
11 unique IC : 4 continents
IHG: 87 N
$20000

Dmac1418
IC: 3 N - 2 unjque (IC Houston MC & IC San Diego)
6S Fiji $22000 (room: $10000 + spend $12000)

Smythmeister
~

Additional statistics can be found in the comments of LL
https://loyaltylobby.com/2023/12/03/...4-share-yours/
The only other place on the whole interweb that has an interest in Royal Ambassador.
============================

2023
Below our FT-members from the IHG forum with RA status
some of whom have graciously shared their statistics to shed some light
-----------------------
Mileage millionaire: 155359 EQP - IC nights 58 - total nights 108 - unique IC 15
Shoven : $16000 - IC nights 49 - Kimpton nights 8 - total nights 57 - unique IC 5 - unique Kimpton 2 - [unique countries UK/Thailand]
Stimpy: overall stats higher than Shoven
Nicholas75 : 230236 EQP - 93 EQN
Raynyan : 190000 EQP - IC/Kimpton nights 90 - unique IC/Kimpton 10
Vsevolod4 : $24000 - IC nights 67 - total nights 87
Vabeachgirl : $17500 - IC nights 75 - Kimpton nights 4 - total nights 79 - unique properties 13 [unique countries 7]
Hclee01: >$12600 - >156K EQP - 54 EQN - unique IC 3 - unique Kimpton 1 - unique Regent 2 [unique countries Singapore/Thailand/Taiwan/Japan]
Chinatrvl :
Ithink : 220.000 EQP - 47 EQN
Ninjalad : 150000 EQP - IC nights 34
Andymick : 145000 EQP - IC nights 100
Gentleman adventurer :
Marlin1978 :
Pseudo nim :
Hadesnl : 250000 EQP - Kimpton/IC nights 30 - 44 EQN - unique IC 3 - unique Kimpton 2 [unique countries UK/NL/FRA/Indonesia]
Itadakimasu : 120000 EQP - IC nights 12 - 51 EQN
Atacama40 : >£25000 - IC nights 60 - unique IC 8 - unique Kimpton 1
Eein : corporate rates global & local
Raynyan's friends : RA extension because their account is Japanese registered
Tim O'Brien: after own friendly persuasion effort : $8,500 - IC nights 79 of which 49 at pres.suite - unique IC 4 [unique countries US/AUS/CAN]


----------------
The only other place on the internet that has an interest in RA (re)qualification statistics is at the comments at Loyaltylobby,
more 2023 RA datapoints can be found there:
https://loyaltylobby.com/2022/12/09/...re-your-stats/
https://loyaltylobby.com/2023/01/18/...re-your-stats/



==============================================

Update 2020 / 2021:
RA status was extended due to the global pandemic of covid19


================================================== =======

Update 2019: The RA status granted at the start of the calendar year 2017 and 2018 has been based on IC revenue. As from 2019 criteria again have become vague. RA is not achieved through IC spend only. Other, unknown elements are taken into account as well. (Fact: Some users with very high +25k IC spend were not renewed in 2019.)

Update December 2018: it looks like some accounts are proactively being renewed in December 2018, well ahead of the stated expiration of Jan 31, 2019. It is currently unknown what criteria were used, but previous years appeared to indicate around $10K++ in IC spend only.

As before, please Divide EQPs by 10 to get $$$ Spend
================================================== =====
December 2019 / January 2020 Link to RA Renewals & Upgrades
================================================== =====
================================================== =====

JANUARY 2019 RA RENEWAL STATS [put total IHG vs. IC if you can]
================================================== =====
NAME.... IHG total (paid)/IC/EQP, break out IC spend if you can
Pseudo Nim 73 IC nights, $14.6K IC spend ($17.7K total),
Shoven 70 (50) IC nights, $17.3K IC spend ($17.3K total),
Unterwegs 52 IC nights, approx $12K net IC spend. No other brands this year! No more mediocre HIs to make status.
Kaix 63 IC nights, $14.4K IC spend ($15.1K total)
Tim O'Brien 26 IC Paid Nights as at Dec 27, when notified of RA renewal, 140,171 EQP, IC Net Spend 14, 017.
Vsevolod4 IHG total 132, IHG total paid 101, IC nights 85, IC Qualified Spend $16.5K, total EQP 398,800, Kimpton nights: 3, RA Ambassador Kit renewed Dec 27, RA renewal (again) and Kimpton Inner Circle upgrade Jan 4.
kaka(mom) 34 nights 1 country (all IC), IC spend:23k USD
Lewis42 / 81 Total (unknown IC) / $16k IC / $2k Kimpton / 4 Continents
81 nights total
$18k Kimpton / IC (about $2k kimpton)
stays in 4 continents

been Ra for ~3-4 years

ID;Name;Confirm;Kit msg; Revenue ;Nights;Challenge?;Additional Info

40;stimpy;+;none; $9,000.00 ;50;?;RA since 2001 - exceptional renewal
38;turner32;-;none; $9,000.00 ;?;?;8/9 years as RA
49;hannes08;+;01/16/2019; $9,990.00 ;52;2000;renewal probably because of challenge
17;Lewis42;+;12/27/2018; $10,000.00 ;?;2000;renewal probably because of challenge
27;scienm;+;none; $10,032.00 ;32;?;8 years RA
25;hclee01;+;none; $10,142.16 ;37;?;current RA since 2014 - manual renewal
18;annihilation;-;none; $10,605.00 ;39;?;
51;crosskonaftw;?;none; $10,700.00 ;35;?;not yet RA
30;Land-of-Miles;+;none; $10,999.00 ;19;?;
16;Kimsbrand;-;none; $11,297.88 ;5;?;not RA yet. 13,532.92 USD total?
48;Urby38;+;12/27/2018; $11,300.00 ;47;?;Royal since 2012
42;SAWorldVoyager;?;12/21/2018; $11,391.52 ;?;?;
14;Cielito_;+;none; $11,511.00 ;62;no;77/62/8 with 12042 USD after batch
45;whimike;+;none; $11,700.00 ;?;?;RA for about 7 years
10;Unterwegs;+;12/27/2018; $12,000.00 ;52;yes;
44;serendipity1211;+;01/16/2019; $12,300.00 ;45;no;first-time RA
28;cazane;+;12/27/2018; $12,600.00 ;61;no;4 prepaid nights not posted until 27th 11890 -> 12600
11;VaBeachGirl;+;12/27/2018; $12,750.00 ;68;no;
50;lukah;?;none; $12,800.00 ;80;?;3 years RA
15;336;-;none; $12,900.00 ;16;2000;NOT completed challenge / Lots of adjusted stays
1;DonPedro;+;12/21/2018; $12,971.00 ;49;no;
47;SD2019;+;none; $13,000.00 ;35;no;stays erroneously adjusted or marked as overlapping
36;BRUSS;+;01/16/2019; $13,001.00 ;?;?;
13;Tim O'Brien;+;12/27/2018; $14,017.00 ;26;?; Kimpton;
33;marlin1978;?;12/27/2018; $14,182.00 ;46;no;
26;Kaix;?;12/27/2018; $14,400.00 ;63;?;
9;Pseudo Nim;+;12/27/2018; $14,600.00 ;73;?;
41;PMMMDL;?;?; $15,000.00 ;50;?;
23;nicolas75;?;12/27/2018; $15,000.00 ;81;?;
5;sharps1337;+;12/21/2018; $15,200.00 ;79;no;
3;Raynyan (friend2);?;12/21/2018; $15,500.00 ;69;no;
22;pantanal;+;12/27/2018; $16,000.00 ;?;?;
24;vsevolod4;+;12/27/2018; $16,319.00 ;84;no;
34;boekel;?;12/27/2018; $16,950.00 ;60;no;
21;ILS2;+;none; $17,000.00 ;40;?;
8;skaya (2x);+;12/27/2018; $17,000.00 ;?;?;
7;shoven;+;12/27/2018; $17,304.00 ;50;?;
51;EmeraldLady;+;12/27/2018; $18,000.00 ;47;?;
32;Mr. Chan;?;12/21/2018; $19,582.00 ;45;yes;completed challenge
46;kaka;+;12/21/2018; $20,001.00 ;34;no;
31;christenlabelle;?;none; $22,000.00 ;51;1k + Kimpton;
39;marcel.baden;?;12/27/2018; $22,000.00 ;77;?;
35;Flying Lawyer;?;12/27/2018; $22,135.00 ;70;?;
37;Roey007;?;none; $25,000.00 ;42;?;9 years RA - 9k adjustment: no kit message with 11k before
12;IThink;+;12/27/2018; $25,000.00 ;85;no;
19;HadesNL;+;12/27/2018; $28,273.90 ;52;?;
4;Raynyan (friend3);?;12/21/2018; $30,000.00 ;73;no;
29;btravers33;?;12/27/2018; $30,000.00 ;98;?;
2;Raynyan (friend1);?;12/21/2018; $32,000.00 ;75;no;
20;Raynyan;+;12/27/2018; ? ;70;?;~30 nights not counted somehow
6;samjnz;?;12/21/2018; ? ;?;2000;


04 JAN 2018 RA RENEWAL STATS [put total IHG vs. IC if you can]
================================================== =====
NAME.... IHG total (paid)/IC/EQP, break out IC spend if you can
Pseudo Nim 139 (116)/85/192K, of which $18K in IC
Boekel 85 (70)55/170K, of which $15K in IC
Tim O'Brien 29 IC Nights 2 Non IC IHG nights, 341,976 EQP
scubaccr 55 paid IC Nights , us$13,000++ / 4paid non-IC nights us$900++ (plus 8x IC reward nights, 20x non-IC reward nights) <== Sorry.. forgot to cop exact EQP values before 1/1/2018 acct zeroing
Cielito_ 81/77/5 - $7,353 F&B + $11,656 Room = $19,009 IC net spend - EQP 468,000 (First Time RA)
hclee01 50 IC us$13k++
Land-of-Miles ?? IC us$10.5k++
cazane 60 IC us$11.8k++
VaBeachGirl 54 IC us$13k++
PiffPaffPuff 60IC us$25k++
??????? 35 IC us$10.2k++ <== first time RA ref PiffPaffPuff colleague
Spitcool 40 IC us$15k++
Eltham 40 IC us$12k++
shoven 43 IC us$15k++ <== first time RA
skaya (partner) ?? IC us$10.2k++ <== renewed
darby1970 62 IC us$13k++
The Mileage Millionaire 102 paid IHG nights / 100 paid IC nights / 229k EQP / $22.7k++ IC spend
Orion_1 8 nights at IC, spent at 2 properties - USD 10,200 in total at ICs (honeymoon...)
HadesNL Elite qualifying points: 239,095, Qualifying nights: 39
Aussielori 50 IC us$8k++ 9.2k overall renewed on 16 jan

04 JAN 2018 RA LOSS STATS [put total IHG vs. IC if you can]
================================================== =====

tarek.h ?? IC us$9.1k++

sharps1337 IC us$9.9k++ (and 129 non-IC us$17k++ )

04 JAN 2017 RA RENEWAL STATS (Please include 2016 y/end EQP count)
================================================== =====
NAME.... IHG/IC/IC's EQP $$$$s
SCUBACCR 80/56/13 EQP=14,979 (Split $12864 + $2115)
HANNES08 76/46/10 EQP=11,200
OZ_CATALYST 75/63/8 EQP=14,700 (first Time RA) ($12414 at ICs)
TAREK.H 46/37/4 EQP=14.500 ($10,917 IC Spend)
TravelTheWorld66 147/33/11 EQP=27.972 ($8500 IC Spend)
HCLEE01 67/50/6 EQP=14880
ATACAMA40 82/56/10 EQP=??,???
VaBeachGirl 84/42/12 EQP=15,000
Land-of-Miles 87/73/10 EQP=40,000
SSH4POOH 132/99/28 EQP=50,000
???????? 75/35/8 EQP=??,??? (First Time RA, ref SSH4POOH)
iThink 82/36/11 EQP = 18,200
aussielori 75/45/5 EQP =15,100
1010101 50/48/4 = 12,500
MYSTERY7 63/45/? EQP=25,000 (First Time RA)
EmeraldLady 68/42/10 EQP=15,500
NKU 86/80/5 EQP=20,000
Petrus 110/40/3 EQP=20,000 ($8500 IC Spend)
JOHHENRIK 74/65/10 EQP=16,800
SyLance 76/76/4 EQP=17,500 (RA again after 3years missed)
Pseudo Nim 90/58/15 IC spend $9,500, $17K across chain (175K EQP)
Tim O'Brien 58 nights, EQP 474,576 , July 31, 2017 Year End, renewed to Dec 29, 2017
HadesNL 22/20/7 and us$20,000 ref two posts.
PROTEOME 53/36/? $25,000 (Plus further 30x IC Non-qual nights and 18 IC Award nights) <== nb Maybe/Maybe-Not the IC Non-qual $$'s count as about half EQPs spend, probably > 10k IC qual spend
Chinatrvl 88 nights (in all brands, but c. 75 in ICs), 300,000 EQP, ADR c. 115 USD as I stayed mostly on a locally negotiated rate (spend c. 10k USD)
Unterwegs 78(my count 86)/63/10/285.000 (according to email, I would have expected less. my spending estimate is 15-20K$)
Lewis42 77/39/10 EQP=16010
Whimike 88/35/12 EQP=14220

04 JAN 2017 RA Demotion to xxx Ambassador stats (if > 75/30/3)
==================================================
NAME IHG/IC/IC's EQP $$$$s

[Archived - no longer valid] New (Royal) Ambassador Criteria

A document was unintentionally available in the internet about changes to the (Royal) Ambassador Qualifying and Re-Qualifying criteria.
The document is available on

http://viewfromthewing.img.boardinga...Ambassador.pdf

Older discussion
There was an ongoing discussion about the criteria for some time. This thread is now closed.

update from Executive Liaison Sept, 2023,
spend at other IHG luxury brands does count for RA, and Renewal.
Brands weren't stated, but reasonable to assume Six Senses, Regent, and Kimpton.

















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New RA qualifying criteria based on IC Revenue

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Old Jan 12, 2019, 1:13 pm
  #3016  
336
 
Join Date: Apr 2013
Posts: 1,443
Originally Posted by Eltham




We obviously won’t agree on any of this, but it’s clear to me that there has been a conscious decision to keep people guessing around RA status. In this tiny sample who take the time to post here, most of whom are highly focused on maximising points/rewards/status etc that creates frustration. Outside FT I’m pretty sure there are vast numbers who just like staying at ICs for whatever reason, and are delighted when they receive an invitation. To condemn it in this small subset is perhaps comforting but there’s a (much) bigger customer group than this. Overall I’m sure IHG is benefiting, or they would make some change to the system.
Like it was a conscious decision to send out a renewal mail last week with incorrect stats?

Like it was intentional to mail out the RA challenge with an incorrect link?

Like the “buzz” at the inception of Spire, when it was not followed up with any announcement at launch date?

The adrenaline of finding out whether your stay posts correctly?

Or the thrill of still being in wait for the announced “more to come” Spire benefits?

What a well thought out plan to keep our attention.

The population of customers you refer to surely exists, I doubt they are significant in numbers, and as you have described them yourself, they are inelastic in their brand or spend decision. They are not moved by any program, status or benefits. You could argue that in such a case giving them benefits they are not asking for is only a cost for the hotels.

Last edited by 336; Jan 12, 2019 at 1:28 pm
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Old Jan 12, 2019, 2:34 pm
  #3017  
 
Join Date: Jun 2014
Programs: BA GGL, Hilton Diamond, Accor Platinum, Marriott Platinum, IHG Spire
Posts: 160
What does the abuse by current RAs have to do with inviting new RAs (and getting rid of the abusers who most likely keep qualifying)?
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Old Jan 12, 2019, 2:39 pm
  #3018  
 
Join Date: Apr 2017
Programs: SQ TPPS (21),QF G, NZ E, IHG D Amb, Marriott Gold, HH Gold, Shangri-La Jade, Accor Plat, Hertz P
Posts: 397
Originally Posted by 336


Like it was a conscious decision to send out a renewal mail last week with incorrect stats?

Like it was intentional to mail out the RA challenge with an incorrect link?

Like the “buzz” at the inception of Spire, when it was not followed up with any announcement at launch date?

The adrenaline of finding out whether your stay posts correctly?

Or the thrill of still being in wait for the announced “more to come” Spire benefits?

What a well thought out plan to keep our attention.

The population of customers you refer to surely exists, I doubt they are significant in numbers, and as you have described them yourself, they are inelastic in their brand or spend decision. They are not moved by any program, status or benefits. You could argue that in such a case giving them benefits they are not asking for is only a cost for the hotels.
You’re confusing strategy with execution. I do not defend their execution, it is poor.
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Old Jan 12, 2019, 3:53 pm
  #3019  
 
Join Date: Jan 2016
Programs: QF Plat, IHG RA, Marriott Plat
Posts: 255
My kit arrived today.

No mention of commencement date, still.
RA card has expiry 31 Dec 19.
Paper weekend certificate is included, will I get an emailed one too?
Includes a Bluetooth tracking device as a thank you gift.

On a separate note, interesting to see that our (insider?) contributor Luxuryloyalty suggest that RA will be re-evaluated throughout the year in 2019, rather than the end of year stress we have right now.
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Old Jan 12, 2019, 4:33 pm
  #3020  
Original Poster
 
Join Date: Jan 2010
Location: NYC
Programs: IHG, RC, HH, AA, QF, UA, Aeroplan
Posts: 2,690
Originally Posted by Kimsbrand
Thank you for the news update, I really appreciate the feedback from (as it seems) some IHG official.
However please let me point out that the mentioned Spire benefit is not relevant to those complaining and discussing the way IHG handles the renewal in this thread. We all spend more than 10k USD, so we will have Spire status in the following year anyway. This is only a benefit for those who fail also to accomplish the Spire criteria, a situation probably no one here is afraid of. What several others and I have tried to point out over the last few pages is, that IHG didn‘t offer any substantial benefit to those who would‘ve past the barrier last year. Those are the ones who spend a serious amount of money in the expectation of getting a tangible result. These expectations have not been properly managed (e.g. by disclosing at least the financial part of 2019 criteria) and the non-reaction to those who seeked out for clarification shows a total lack of awareness of important customers.
in fairness, the hurdle we believe for the first year the program (2017) changed the criterion to 10K net USD spend exclusively at IC's. There was speculation down thread that it may have increased to 11-12K for 2018, i know that's what i thought, and stated several times. it seems from the data points that it is around the 11-12K mark. although i do believe there is an IT issue that complicates calculations, and in all probability, results, with some stays, and adjusted stays not coding correctly. For example all the posts where our colleagues have received emails with erroneous content in respect of how many nights they've stayed in the preceding year, and i think we all aware that not all stays post accurately. i hope for those at the margin, post say 10-12K spend make the effort to be reviewed, particularly if they've had adjusted stays, and even more so if they have a long loyal history etc.
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Last edited by Tim O'Brien; Jan 12, 2019 at 4:54 pm
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Old Jan 12, 2019, 4:43 pm
  #3021  
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Join Date: Jan 2010
Location: NYC
Programs: IHG, RC, HH, AA, QF, UA, Aeroplan
Posts: 2,690
Originally Posted by 336


Well said. They still have until the end of the month to complete the renewal cycle, and make up for what happened.

Not sure I can follow you regarding Spire. Kimsbrand makes a valid point, these profiles already naturally qualify for Spire by spend, or are clearly no longer fit for the status. (Not even discussing the Spire non-benefits themselves.)

No one here would defend any abuse of benefits such as the minibar. But I can not imagine that this kind of abuse would be rampant. Nevertheless my full support for taking measure against abuse. I hope this goes both ways, and that there is also attention for fake room upgrade categories and the new compensation if an upgrade is not available.


even if not widespread, i think the challenge for IHG wld be pressure from owners. if you look at those examples LuxuryLoyalty posted, you'd only have to experience it once by one RA to get annoyed, a variable cost ownership has no control over, someone staying a night, and clearing the fridge out would annoy the most tolerant, i imagine.
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Old Jan 12, 2019, 4:52 pm
  #3022  
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Posts: 2,690
Originally Posted by annihilation
What does the abuse by current RAs have to do with inviting new RAs (and getting rid of the abusers who most likely keep qualifying)?
they could have assessed RA's mini bar usage, and reduced the privilege to max USD50 for the abusers, you'd think that wld have gone some way to mitigating owner frustration.
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Old Jan 12, 2019, 10:16 pm
  #3023  
Moderator: InterContinental Hotels and Germany
 
Join Date: Oct 2002
Posts: 6,552
A slightly reminder to stay on topic. Opinions disagree, please accept that not everybody is sharing your point of view.

Thank you
FLYGVA
co-moderator IHG Forum
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Old Jan 13, 2019, 1:15 am
  #3024  
 
Join Date: Jun 2014
Programs: BA GGL, Hilton Diamond, Accor Platinum, Marriott Platinum, IHG Spire
Posts: 160
Originally Posted by Luxuryloyalty
Hi ILS2, we love those who have a positive prospective on things and it sounds like you are certainly in the Inner Circle. Invitational status is exactly that. It is based on behaviours, and is much more elusive than what is perceived on Flyertalk. We would love to reward you with 5,000 IHG Rewards Bonus points for just being who you are and to share a little of the positive vibe. Send us your details to [email protected] so we can give you a little top up and if you would like to share your experiences do let us know and one of our leaders can reach out to you as they love to hear real constructive feedback. Cheers IHG Luxury Loyalty
Somehow it is very difficult to believe it is "behaviours". You have people qualifying with the same or worse profile than others, you have others being given a challenge to qualify, therefore pushing people into a spend to achieve. I do think IHG believe they have something special here and want to give it to only certain people but you need to look at your competition. Spire is a poor offering compared to the other brands. Ambassador is becoming less valuable by the year as the reward nights become harder and more expensive. RA is getting worse by the year and additionally the criteria is becoming more random.

I hope you take this as intended, feedback. I have done my part in direct emails and on the forum to highlight what I think you are doing. I see some here only spending 10K with IHG and getting RA and some spending 25K and not. Whatever you are trying to mold RAs has me and others stumped. I always believe in voting with my feet and will be moving my travel plans from IHG this year, in addition my project team has also moved from IHG this year and whilst there are many reasons for this, a big one is around benefits. Overnight all of the team now get free breakfast, guaranteed club access and better upgrades. Having spent some time trying to get the hotels to engage and IHG itself to listen, the competition just listened and took a large amount of business away.

Originally Posted by Luxuryloyalty
By publishing a criteria would you prefer to have a tier that is unable to guarantee the benefits due to the number of members and a deteriorating club lounge product due to no re-investment from owners or an invitational tier that is evaluated on revenue spend and behaviours to ensure the guaranteed benefits can be delivered consistently?

Was the Royal challenge introduced to select members in November a trial to understand if, in fact, it changes behaviours, enabling those select members the opportunity be guaranteed their status?

Spire Ambassador is the highest published tier and Royal Ambassador the invitational tier of InterContinental, as is Diamond Medalian and 360 at Delta or BA Executive Club Premier.
Now you are being pedantic, if people choose to spend over the magical threshold that you have set, then they should get the same benefits as everyone else. Why wouldn't you want people to try and spend 3K, 5K, or even 10K more at these hotels to get status. The money is already spent and if they keep coming back and using the benefits then it would be fine as they would keep spending. You have already stripped the offering down due to this abuse and that was without advertising specific levels. You already are not guaranteeing the benefits (like upgrade, check in/out times). If this is such an issue then why would you give a challenge to increase the number of members?

This "behaviour" piece for some reason has really got my back up. Its even worse than just not knowing the nights/spend requirements, now you are saying you aren't the type of person we want in RA, now go away but please keep spending your money with us. I know I have taken this more personally, but really, what on earth are you thinking?

Why are you asking us if the challenge was introduced? We know it was, and it makes your points seem less valid. The "behaviour" you are looking for is spending more nights with IHG's premium brands and therefore spending more money. Ultimately, you gave status to people who haven't spent as much at IHG or IC as others and therefore have pushed more people away than you likely gained. You will argue the contrary but there we go.

The comparison to other invite only memberships did make me chuckle a bit . Let's take BAEC Premier as an example. The equivalent level that is publicly attainable is Gold Guest List. This gives almost the same benefits and you don't need to be in control of multiple million travel budgets or famous, etc. RA is not the same as Premier and I really hope you don't think it is. RA is like GGL, it is hard to get but is achievable if you spend most of your flying time with BA and do it in a premium class. Not too dissimilar to what we are discussing here. I would argue GGL is more valuable than RA but that is a different subject all together.
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Last edited by annihilation; Jan 13, 2019 at 2:25 am
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Old Jan 13, 2019, 1:18 am
  #3025  
 
Join Date: Jun 2014
Programs: BA GGL, Hilton Diamond, Accor Platinum, Marriott Platinum, IHG Spire
Posts: 160
Originally Posted by Tim O'Brien
they could have assessed RA's mini bar usage, and reduced the privilege to max USD50 for the abusers, you'd think that wld have gone some way to mitigating owner frustration.
Agreed, this is a very odd move and whilst $50 is OK, it does suck if you stay longer though. They should just remove abusers, update the T&Cs to allow for this.

I am sure IHG think this "behaviour" is OK though and just are trying to reduce their exposure.
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Old Jan 13, 2019, 2:10 am
  #3026  
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Join Date: Dec 2003
Location: MAN and LON
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Posts: 13,773
Originally Posted by annihilation

The comparison to other invite only memberships did make me chuckle a bit . Let's take BAEC Premier as an example. The equivalent level that is publicly attainable is Gold Guest List. This give almost the same benefits and you don't need to be in control of multiple million travel budgets or famous, etc. RA is not the same as Premier and I really hope you don't think it is. RA is like GGL, it is hard to get but is achievable if you spend most of your flying time with BA and do it in a premium class. Not too dissimilar to what we are discussing here. I would argue GGL is more valuable than RA but that is a different subject all together.
This is bang on the money. It would appear they have let some interns in the Marketing department loose, if Luxury Loyalty is indeed a genuine IHG account (there seems to be no FT validation of that).

BA Premier is nothing like RA, it is given to those who control very large travel budgets (usually ExCo members of major companies) and is absolutely not driven by personal spend or personal flying patterns (simply running a function that spend in excess of £500k per annum with BA). If this is the direction that RA is going in then a) IC will have to invest a huge amount in increased service personalisation for RA (as that is fundamentally what BA Premier gives you) and b) most of those here who appear to have won the RA lottery this year should be looking for another scheme if IHG is following the BA Premier Model no amount of personal spend will get you renewed next year.

As a former longish term BA GGL member (GGL has clearly defined qualification criteria and yet the rampaging hordes do not lay siege to the Concorde Rooms etc.) it is indeed a much more valuable offering than RA and it comes with guaranteed Hilton Diamond for those who find their current primary chain no longer valuing their business
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Old Jan 13, 2019, 2:31 am
  #3027  
 
Join Date: Jun 2014
Programs: BA GGL, Hilton Diamond, Accor Platinum, Marriott Platinum, IHG Spire
Posts: 160
I did want to add that the reason I am making some of my points and why RA is now such an interesting topic for me is due to how out of touch the rest of the Rewards Club is. RA is now the ONLY status that would compete with other brands, and that is limited to one brand in the chain only, unlike the others.

I also did some research on Diamond Medalian at Delta. You have to spend ~$15K to get that status. 360 is the only invitational, but it looks like there are thresholds there too. I have to agree with Land-of-Miles, are you actually representing IHG?
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Old Jan 13, 2019, 3:58 am
  #3028  
 
Join Date: Aug 2009
Location: UK
Programs: IHG
Posts: 1,316
I think the best, and fairest outcome, would be for LuxuryLoyalty to extend an invitation to the 5 or 6 long-time RA's here, who have missed out, through no fault of their own.
This exception was made for Stimpy (a spend of $8'500) and I see no reason why such a goodwill gesture cannot be offered to the small group here.
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Old Jan 13, 2019, 5:44 am
  #3029  
 
Join Date: Sep 2010
Programs: AZ FA+, A3 G, AB G | IHG RA, HGP D, FPC P, Accor P, BW D, HH D, Eleva, GHA P, 1862 Voyager
Posts: 1,852
Just checking - any one upgraded from AMB to RA yet?
Or is that done at the start of Feb?
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Old Jan 13, 2019, 8:27 am
  #3030  
 
Join Date: Dec 2006
Location: in a cabin
Posts: 6,522
Originally Posted by lsed
Just checking - any one upgraded from AMB to RA yet?
Or is that done at the start of Feb?
Check Wiki - many have been upgraded since a few weeks. Many have not yet been upraded.
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