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Old Jun 18, 2016, 4:39 am
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: HadesNL
Update 2023:
- it seems no new RA have been invited by IHG
- criteria for RA requalification are still unknown
- geographical location of member / country account registration seems of some impact due of covid19(restrictions/availability)
- RA is processed in weekly batches starting december 2022
- proof by nicolas75 shows RA qualification for 2024 seems to be strictly based on IC hotels only (not Regent, Kimpton, SixSenses anymore)

As per Tim O'Brien's post about IHG-corporate explaining RA criteria:

As you are aware,
Royal Ambassador is our invitation only tier with the number of members invited each year
limited to ensure our hotels are able to consistently deliver on the benefits promise,
elevating your stay experience at InterContinental Hotels & Resorts.

Although we do not currently have a published criteria for Royal Ambassador,
consideration is determined by variable activities within a members account such as
- qualified paid room nights & spend across our luxury brands (, 2023 EDIT: Post-Pandemic from 2024 InterContinental only : Pre-Pandemic also Kimpton & Regent ) ,
- member region,
- primary hotels,
- category (of the hotel class / €$¥£ price levels compared to currency rates / competition / city / region / country / continent )
- tenure (repeat custom / average spend at hotel)
Accompanying or adjoining reservations,
such as the additional rooms of your family etc are not included for Royal Ambassador consideration
but are included in determining Spire Elite status within IHG Rewards Club
.


* FT:IHG forum community group consensus / empirical evidence shows
- that members must have stayed at different unique hotels per city / country / region / continent
the amount of uniques needed for RA qualification is unknown but generally extended long stays at just 1 hotel do not qualify
- IHG-corporate showing keen interest in how much guests are spending €$¥£ at hotel's own operated F&B / Spa / transport / extra services / other venues
atacama40 has given us insights that extra spend at the hotel charged to the hotelfolio generates EQP but also flags the database as high valued spending guest
- one must have AMB to get considered for RA invitation by IHG as they seem to evaluate over a longer period the length of one's tenure / devotion / spend / undisclosed criteria at stayed IC-hotels

2024
Royal Ambassador 2024 (Re)Qualification - statistics

Thank you everyone who graciously shared their status and statistics. I took the liberty to compose an overview.
The common factor that is instantly recognisable is:
  • everyone has a valid AMB membership
  • everyone has spent a good amount in €$£
Shoven
IC: 69 N - 4 unique IC - $17400 - 2 unique country

AndyMick
IC: 96 N - 10 unique IC - 7 unique country - 164778 EQP

Ithink
IC: 78 N - 10 unique IC - £27000

Richelieu
~

ProjectSunburst
15 unique IC (USA) - $35000
Kimpton spend: $11000

Milleage Millionaire
IC: 100 N : 58 revenue & 42 award - 166514 EQP

Raynyan
~

Nicolas75
~

ILS2
$20000

HadesNL
IC: 41 N - 8 unique IC (2x USA, 1x UK, 3x EU, 1x Indonesia) 250458 EQP

Marlin1978
IC: 40 N - 9 unique IC (USA + EU) - $13000

HClee01
IC: 30 N - 6 unique IC - $8700
2x Kimpton / 1x Regent : 22 N - $7400

VAbeachgirl
IC: 88 N - 14 unique IC - 8 countries
2x Kimpton : 7 N
total $20000 (IC + Kimpton)

PremexecSNA
IHG : 85 N - 147000 EQP of which
90% revenue stay
85 % IC + Kimpton
10 unique IC
15 unique Kimpton

Darby1970
IC 100 N : 59 revenue of which
37 N : 11 unique IC (USA)& 4 (non-USA)
187682 EQP

Atacama40
IC + Kimpton : 40 N : UK, ME, Asia
Roomrate > £1000

EmeraldLady
11 unique IC : 4 continents
IHG: 87 N
$20000

Dmac1418
IC: 3 N - 2 unjque (IC Houston MC & IC San Diego)
6S Fiji $22000 (room: $10000 + spend $12000)

Smythmeister
~

Additional statistics can be found in the comments of LL
https://loyaltylobby.com/2023/12/03/...4-share-yours/
The only other place on the whole interweb that has an interest in Royal Ambassador.
============================

2023
Below our FT-members from the IHG forum with RA status
some of whom have graciously shared their statistics to shed some light
-----------------------
Mileage millionaire: 155359 EQP - IC nights 58 - total nights 108 - unique IC 15
Shoven : $16000 - IC nights 49 - Kimpton nights 8 - total nights 57 - unique IC 5 - unique Kimpton 2 - [unique countries UK/Thailand]
Stimpy: overall stats higher than Shoven
Nicholas75 : 230236 EQP - 93 EQN
Raynyan : 190000 EQP - IC/Kimpton nights 90 - unique IC/Kimpton 10
Vsevolod4 : $24000 - IC nights 67 - total nights 87
Vabeachgirl : $17500 - IC nights 75 - Kimpton nights 4 - total nights 79 - unique properties 13 [unique countries 7]
Hclee01: >$12600 - >156K EQP - 54 EQN - unique IC 3 - unique Kimpton 1 - unique Regent 2 [unique countries Singapore/Thailand/Taiwan/Japan]
Chinatrvl :
Ithink : 220.000 EQP - 47 EQN
Ninjalad : 150000 EQP - IC nights 34
Andymick : 145000 EQP - IC nights 100
Gentleman adventurer :
Marlin1978 :
Pseudo nim :
Hadesnl : 250000 EQP - Kimpton/IC nights 30 - 44 EQN - unique IC 3 - unique Kimpton 2 [unique countries UK/NL/FRA/Indonesia]
Itadakimasu : 120000 EQP - IC nights 12 - 51 EQN
Atacama40 : >£25000 - IC nights 60 - unique IC 8 - unique Kimpton 1
Eein : corporate rates global & local
Raynyan's friends : RA extension because their account is Japanese registered
Tim O'Brien: after own friendly persuasion effort : $8,500 - IC nights 79 of which 49 at pres.suite - unique IC 4 [unique countries US/AUS/CAN]


----------------
The only other place on the internet that has an interest in RA (re)qualification statistics is at the comments at Loyaltylobby,
more 2023 RA datapoints can be found there:
https://loyaltylobby.com/2022/12/09/...re-your-stats/
https://loyaltylobby.com/2023/01/18/...re-your-stats/



==============================================

Update 2020 / 2021:
RA status was extended due to the global pandemic of covid19


================================================== =======

Update 2019: The RA status granted at the start of the calendar year 2017 and 2018 has been based on IC revenue. As from 2019 criteria again have become vague. RA is not achieved through IC spend only. Other, unknown elements are taken into account as well. (Fact: Some users with very high +25k IC spend were not renewed in 2019.)

Update December 2018: it looks like some accounts are proactively being renewed in December 2018, well ahead of the stated expiration of Jan 31, 2019. It is currently unknown what criteria were used, but previous years appeared to indicate around $10K++ in IC spend only.

As before, please Divide EQPs by 10 to get $$$ Spend
================================================== =====
December 2019 / January 2020 Link to RA Renewals & Upgrades
================================================== =====
================================================== =====

JANUARY 2019 RA RENEWAL STATS [put total IHG vs. IC if you can]
================================================== =====
NAME.... IHG total (paid)/IC/EQP, break out IC spend if you can
Pseudo Nim 73 IC nights, $14.6K IC spend ($17.7K total),
Shoven 70 (50) IC nights, $17.3K IC spend ($17.3K total),
Unterwegs 52 IC nights, approx $12K net IC spend. No other brands this year! No more mediocre HIs to make status.
Kaix 63 IC nights, $14.4K IC spend ($15.1K total)
Tim O'Brien 26 IC Paid Nights as at Dec 27, when notified of RA renewal, 140,171 EQP, IC Net Spend 14, 017.
Vsevolod4 IHG total 132, IHG total paid 101, IC nights 85, IC Qualified Spend $16.5K, total EQP 398,800, Kimpton nights: 3, RA Ambassador Kit renewed Dec 27, RA renewal (again) and Kimpton Inner Circle upgrade Jan 4.
kaka(mom) 34 nights 1 country (all IC), IC spend:23k USD
Lewis42 / 81 Total (unknown IC) / $16k IC / $2k Kimpton / 4 Continents
81 nights total
$18k Kimpton / IC (about $2k kimpton)
stays in 4 continents

been Ra for ~3-4 years

ID;Name;Confirm;Kit msg; Revenue ;Nights;Challenge?;Additional Info

40;stimpy;+;none; $9,000.00 ;50;?;RA since 2001 - exceptional renewal
38;turner32;-;none; $9,000.00 ;?;?;8/9 years as RA
49;hannes08;+;01/16/2019; $9,990.00 ;52;2000;renewal probably because of challenge
17;Lewis42;+;12/27/2018; $10,000.00 ;?;2000;renewal probably because of challenge
27;scienm;+;none; $10,032.00 ;32;?;8 years RA
25;hclee01;+;none; $10,142.16 ;37;?;current RA since 2014 - manual renewal
18;annihilation;-;none; $10,605.00 ;39;?;
51;crosskonaftw;?;none; $10,700.00 ;35;?;not yet RA
30;Land-of-Miles;+;none; $10,999.00 ;19;?;
16;Kimsbrand;-;none; $11,297.88 ;5;?;not RA yet. 13,532.92 USD total?
48;Urby38;+;12/27/2018; $11,300.00 ;47;?;Royal since 2012
42;SAWorldVoyager;?;12/21/2018; $11,391.52 ;?;?;
14;Cielito_;+;none; $11,511.00 ;62;no;77/62/8 with 12042 USD after batch
45;whimike;+;none; $11,700.00 ;?;?;RA for about 7 years
10;Unterwegs;+;12/27/2018; $12,000.00 ;52;yes;
44;serendipity1211;+;01/16/2019; $12,300.00 ;45;no;first-time RA
28;cazane;+;12/27/2018; $12,600.00 ;61;no;4 prepaid nights not posted until 27th 11890 -> 12600
11;VaBeachGirl;+;12/27/2018; $12,750.00 ;68;no;
50;lukah;?;none; $12,800.00 ;80;?;3 years RA
15;336;-;none; $12,900.00 ;16;2000;NOT completed challenge / Lots of adjusted stays
1;DonPedro;+;12/21/2018; $12,971.00 ;49;no;
47;SD2019;+;none; $13,000.00 ;35;no;stays erroneously adjusted or marked as overlapping
36;BRUSS;+;01/16/2019; $13,001.00 ;?;?;
13;Tim O'Brien;+;12/27/2018; $14,017.00 ;26;?; Kimpton;
33;marlin1978;?;12/27/2018; $14,182.00 ;46;no;
26;Kaix;?;12/27/2018; $14,400.00 ;63;?;
9;Pseudo Nim;+;12/27/2018; $14,600.00 ;73;?;
41;PMMMDL;?;?; $15,000.00 ;50;?;
23;nicolas75;?;12/27/2018; $15,000.00 ;81;?;
5;sharps1337;+;12/21/2018; $15,200.00 ;79;no;
3;Raynyan (friend2);?;12/21/2018; $15,500.00 ;69;no;
22;pantanal;+;12/27/2018; $16,000.00 ;?;?;
24;vsevolod4;+;12/27/2018; $16,319.00 ;84;no;
34;boekel;?;12/27/2018; $16,950.00 ;60;no;
21;ILS2;+;none; $17,000.00 ;40;?;
8;skaya (2x);+;12/27/2018; $17,000.00 ;?;?;
7;shoven;+;12/27/2018; $17,304.00 ;50;?;
51;EmeraldLady;+;12/27/2018; $18,000.00 ;47;?;
32;Mr. Chan;?;12/21/2018; $19,582.00 ;45;yes;completed challenge
46;kaka;+;12/21/2018; $20,001.00 ;34;no;
31;christenlabelle;?;none; $22,000.00 ;51;1k + Kimpton;
39;marcel.baden;?;12/27/2018; $22,000.00 ;77;?;
35;Flying Lawyer;?;12/27/2018; $22,135.00 ;70;?;
37;Roey007;?;none; $25,000.00 ;42;?;9 years RA - 9k adjustment: no kit message with 11k before
12;IThink;+;12/27/2018; $25,000.00 ;85;no;
19;HadesNL;+;12/27/2018; $28,273.90 ;52;?;
4;Raynyan (friend3);?;12/21/2018; $30,000.00 ;73;no;
29;btravers33;?;12/27/2018; $30,000.00 ;98;?;
2;Raynyan (friend1);?;12/21/2018; $32,000.00 ;75;no;
20;Raynyan;+;12/27/2018; ? ;70;?;~30 nights not counted somehow
6;samjnz;?;12/21/2018; ? ;?;2000;


04 JAN 2018 RA RENEWAL STATS [put total IHG vs. IC if you can]
================================================== =====
NAME.... IHG total (paid)/IC/EQP, break out IC spend if you can
Pseudo Nim 139 (116)/85/192K, of which $18K in IC
Boekel 85 (70)55/170K, of which $15K in IC
Tim O'Brien 29 IC Nights 2 Non IC IHG nights, 341,976 EQP
scubaccr 55 paid IC Nights , us$13,000++ / 4paid non-IC nights us$900++ (plus 8x IC reward nights, 20x non-IC reward nights) <== Sorry.. forgot to cop exact EQP values before 1/1/2018 acct zeroing
Cielito_ 81/77/5 - $7,353 F&B + $11,656 Room = $19,009 IC net spend - EQP 468,000 (First Time RA)
hclee01 50 IC us$13k++
Land-of-Miles ?? IC us$10.5k++
cazane 60 IC us$11.8k++
VaBeachGirl 54 IC us$13k++
PiffPaffPuff 60IC us$25k++
??????? 35 IC us$10.2k++ <== first time RA ref PiffPaffPuff colleague
Spitcool 40 IC us$15k++
Eltham 40 IC us$12k++
shoven 43 IC us$15k++ <== first time RA
skaya (partner) ?? IC us$10.2k++ <== renewed
darby1970 62 IC us$13k++
The Mileage Millionaire 102 paid IHG nights / 100 paid IC nights / 229k EQP / $22.7k++ IC spend
Orion_1 8 nights at IC, spent at 2 properties - USD 10,200 in total at ICs (honeymoon...)
HadesNL Elite qualifying points: 239,095, Qualifying nights: 39
Aussielori 50 IC us$8k++ 9.2k overall renewed on 16 jan

04 JAN 2018 RA LOSS STATS [put total IHG vs. IC if you can]
================================================== =====

tarek.h ?? IC us$9.1k++

sharps1337 IC us$9.9k++ (and 129 non-IC us$17k++ )

04 JAN 2017 RA RENEWAL STATS (Please include 2016 y/end EQP count)
================================================== =====
NAME.... IHG/IC/IC's EQP $$$$s
SCUBACCR 80/56/13 EQP=14,979 (Split $12864 + $2115)
HANNES08 76/46/10 EQP=11,200
OZ_CATALYST 75/63/8 EQP=14,700 (first Time RA) ($12414 at ICs)
TAREK.H 46/37/4 EQP=14.500 ($10,917 IC Spend)
TravelTheWorld66 147/33/11 EQP=27.972 ($8500 IC Spend)
HCLEE01 67/50/6 EQP=14880
ATACAMA40 82/56/10 EQP=??,???
VaBeachGirl 84/42/12 EQP=15,000
Land-of-Miles 87/73/10 EQP=40,000
SSH4POOH 132/99/28 EQP=50,000
???????? 75/35/8 EQP=??,??? (First Time RA, ref SSH4POOH)
iThink 82/36/11 EQP = 18,200
aussielori 75/45/5 EQP =15,100
1010101 50/48/4 = 12,500
MYSTERY7 63/45/? EQP=25,000 (First Time RA)
EmeraldLady 68/42/10 EQP=15,500
NKU 86/80/5 EQP=20,000
Petrus 110/40/3 EQP=20,000 ($8500 IC Spend)
JOHHENRIK 74/65/10 EQP=16,800
SyLance 76/76/4 EQP=17,500 (RA again after 3years missed)
Pseudo Nim 90/58/15 IC spend $9,500, $17K across chain (175K EQP)
Tim O'Brien 58 nights, EQP 474,576 , July 31, 2017 Year End, renewed to Dec 29, 2017
HadesNL 22/20/7 and us$20,000 ref two posts.
PROTEOME 53/36/? $25,000 (Plus further 30x IC Non-qual nights and 18 IC Award nights) <== nb Maybe/Maybe-Not the IC Non-qual $$'s count as about half EQPs spend, probably > 10k IC qual spend
Chinatrvl 88 nights (in all brands, but c. 75 in ICs), 300,000 EQP, ADR c. 115 USD as I stayed mostly on a locally negotiated rate (spend c. 10k USD)
Unterwegs 78(my count 86)/63/10/285.000 (according to email, I would have expected less. my spending estimate is 15-20K$)
Lewis42 77/39/10 EQP=16010
Whimike 88/35/12 EQP=14220

04 JAN 2017 RA Demotion to xxx Ambassador stats (if > 75/30/3)
==================================================
NAME IHG/IC/IC's EQP $$$$s

[Archived - no longer valid] New (Royal) Ambassador Criteria

A document was unintentionally available in the internet about changes to the (Royal) Ambassador Qualifying and Re-Qualifying criteria.
The document is available on

http://viewfromthewing.img.boardinga...Ambassador.pdf

Older discussion
There was an ongoing discussion about the criteria for some time. This thread is now closed.

update from Executive Liaison Sept, 2023,
spend at other IHG luxury brands does count for RA, and Renewal.
Brands weren't stated, but reasonable to assume Six Senses, Regent, and Kimpton.

















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New RA qualifying criteria based on IC Revenue

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Old Dec 17, 2016, 7:08 am
  #991  
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Originally Posted by boekel
Despite stimpy telling everybody that it's either IHG or Accor.
Of course I never said that. I'm on my 76th SPG night this year.
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Old Dec 17, 2016, 12:12 pm
  #992  
 
Join Date: May 2003
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Posts: 5,153
Originally Posted by Tim O'Brien
with just two weeks now to the new year, and no communication, all those with Dec 31 RA year end, that were extended, must be renewed for another year.
That would be nice, but I can't imagine them being that generous, even if it is their own fault.

The easiest place to get and maintain RA is still China, and they are pretty nice there. Since I moved from the land of the <US$100 per night IC, I've only gotten in 12 IC nights of a total of 86 nights, which included 2 nights, after my regularly scheduled expiration on 10/31, at the IC Clement in Monterey, CA, the capital of... well nothing. And, that IC was only US$135/nt, about $20 more than the HIX down the street. Nice true ocean view corner suite, not the fake ones they give as an UPG where only the outside balcony has any view. Of course, I'm retired now, so it's all pleasure.

But, it would be nice if they keep extending my RA. I will miss it, though the Asian HI's are pretty nice and the price points good (i.e. IC BKK at 5200THB vs HI Silom at under 2000 THB. Yes, the IC lounge, fitness center, etc are much better, but maybe not more than double.)
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Old Dec 17, 2016, 9:20 pm
  #993  
 
Join Date: Nov 2013
Location: AUS
Programs: UA GS / IHG Spire RA / HHonors Gold / SPG Marriott Plat
Posts: 86
so apologies for being ignorant, but how does a RA tell when they're RA status expires? curious to see if i've been "extended."

when i got RA this past year (switched to IHG/IC from Hilton.... best move ever), my elite status expiration on the main IHG account page shows 31DEC2018 (Elite Status Expiration Date: 31 Dec, 2018). i have always thought this meant the silly spire status that gets me nothing.
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Old Dec 18, 2016, 3:20 am
  #994  
 
Join Date: Sep 2012
Location: Amsterdam, Asia, UK
Programs: IHG RA (Spire), HH Diamond, MR Platinum, SQ Gold, KLM Gold, BAEC Gold
Posts: 5,072
Originally Posted by Spitcool
so apologies for being ignorant, but how does a RA tell when they're RA status expires? curious to see if i've been "extended."

when i got RA this past year (switched to IHG/IC from Hilton.... best move ever), my elite status expiration on the main IHG account page shows 31DEC2018 (Elite Status Expiration Date: 31 Dec, 2018). i have always thought this meant the silly spire status that gets me nothing.
Correct main IHG account page refers to your @Rewards status expiry

For RA expiry, just install IHG App on your mobile phone, logon to account AND turn phone sideways... thats all you do is turn sideways to landscape from portrait and the app displays your RA card whith associated exp date (works with iphone too, but not with ipads)
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Old Dec 18, 2016, 3:36 am
  #995  
 
Join Date: Sep 2011
Posts: 1,371
Originally Posted by stimpy
Why is this hard to understand? I said CAPITALS. Most of the worlds major capitals have IC's. Most business travelers go to capitals. That's why they are busy towns and have lots of traffic. Take a look at the total list and see for yourself. I travel to London, Paris, Madrid, Washington, Hong Kong, Singapore, Beijing, Tokyo, Dublin, Lisbon, Athens, Budapest, Berlin, Buenos Aires, San Paulo, Santiago, Mexico City, Cairo, Amman, Riyadh, Seoul, Kuala Lumpur, Dubai, Bangkok, Saigon, Tel Aviv, Warsaw, Doha, Wellington, Bucharest, Prague, Nairobi, Vienna, Geneva, Malta, Istanbul, Bahrain, Kuwait, Kiev and more. And that is just a partial list of political capitals with IC's. When you add the business capitals the list is much longer. I think it is absurd to insist that there is a long list of cities without IC's that are frequented by travelers. That list is very short. Off the top of my head I can only think of Brussels and now Rome as major political capitals that do not have IC's. And guess what? Cities like Brussels are lacking in most chains. Starwood is pretty much out of Brussels now. Hilton's there are weak. Hyatt has nothing, etc. It is a tough town for hotels. For the most part, and for most travelers, IC's exist where they need to exist.
Not sure the density of IC's across major cities holds entirely true Stimpy although its an ok,ish list of primary locations.

Then you start thinking about Milan, Munich, the entire Scandi region (as I think someone else mentioned), even closer to home Manchester and Barcelona as I think you mentioned in an earlier post. I used be a regular at the Princess Sofia unit IHG sold it. Never understood why. And what do we have in Germany now....three?

Indeed these are have been my regular haunts aside form the primary list you mention which I agree about and certainly Far East which continues to improve. The more you look and think, it's not such a compelling footprint really, in practical terms.
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Old Dec 18, 2016, 3:44 am
  #996  
 
Join Date: Sep 2011
Posts: 1,371
Originally Posted by boekel
Either they haven't understood the nowadays importance of communication or they don't care. As I believe they are after all not that stupid, I think it's the latter. Honestly I don't know what's worse
Would say disconnected and don't care. If you speak with GM's and informed and motivated folks at the properties, they are also frustrated somewhat....probably not so much as some on here but it does not make their back yard any easier.

That said I know one or two who are on or leading standardization initiatives across the IC group who run top locations that will individually degrade the offering (to us) as a result of those very projects....e.g standardizing F&B offerings in lounges .... not necessarily in a good way etc
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Old Dec 18, 2016, 4:02 am
  #997  
 
Join Date: Sep 2011
Posts: 1,371
Originally Posted by Tim O'Brien
with just two weeks now to the new year, and no communication, all those with Dec 31 RA year end, that were extended, must be renewed for another year.

to do anything otherwise, IHG will have a revolt, and walkout.

but then what about the rest of us?

they will have to make an announcement soon, as Jan end renewals will be the next issue.
Is poor yes but strange how seemingly innocent loyal prog T&C changes influence life.....We have been considering a long Austrailia / Fiji / Bora Bora trip but obviously need a good few weeks make best of a trip like that. Add in heading up toward 3mill points and I think we can do 50 odd nights, maybe more. But I won't be wanting anything other than RA status needless to say.

As a result Mrs Atacama is considering early retirement and free F flights permitting the last three months of this year

Bizarre to think that changes to RA regs means she brings her retirement forward .... the butterfly effect... but it may well be the reality if changes really are so severe. Mind 90% of my nights are IC and I'm over 75 so I really would be upset if I got bounced down and didn't optimize my points pool. It's a sign!
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Old Dec 18, 2016, 4:07 am
  #998  
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Originally Posted by Atacama40
The more you look and think, it's not such a compelling footprint really, in practical terms.
But whose practical terms? Like I said, most business travelers go to major capitals. And as I said, its pretty much Brussels and Rome missing in that respect. Stockholm, Oslo and Helsinki don't get the same traffic as Paris, London and Madrid, for instance. Of course it would be nice to have IC's in all cities, but maybe that would dilute the brand too much? And I'm pretty sure that no chain has all the world's major or mid-tier capitals covered. Not Starwood, nor Marriott, nor Hilton, nor Hyatt...
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Old Dec 18, 2016, 4:23 am
  #999  
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Originally Posted by stimpy
But whose practical terms? Like I said, most business travelers go to major capitals. And as I said, its pretty much Brussels and Rome missing in that respect. Stockholm, Oslo and Helsinki don't get the same traffic as Paris, London and Madrid, for instance. Of course it would be nice to have IC's in all cities, but maybe that would dilute the brand too much? And I'm pretty sure that no chain has all the world's major or mid-tier capitals covered. Not Starwood, nor Marriott, nor Hilton, nor Hyatt...
Hilton and Starriott are much closer than IC.
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Old Dec 18, 2016, 4:30 am
  #1000  
 
Join Date: Sep 2011
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Originally Posted by stimpy
But whose practical terms? Like I said, most business travelers go to major capitals. And as I said, its pretty much Brussels and Rome missing in that respect. Stockholm, Oslo and Helsinki don't get the same traffic as Paris, London and Madrid, for instance. Of course it would be nice to have IC's in all cities, but maybe that would dilute the brand too much? And I'm pretty sure that no chain has all the world's major or mid-tier capitals covered. Not Starwood, nor Marriott, nor Hilton, nor Hyatt...
Is a point. Had not thought about the dilution factor.

I guess if there is zero aspiration factor then and they just become commodity then they become less....in the same sense the BMW 3 has become the new Mondeo. People expect more.

And much as I've been treated well (and still are) at many CP's, there is a huge gap (and increasing) between CP's and IC's.

Why they don't slice a few of the better CP's in strategically good locations and skill them up and re-brand them is a mystery. If they did this with say 12-15 locations across Europe/Scandi then the geographic argument would be strong although you then run the risk of dilution again.

Example: Birmingham (don't laugh) .... with HSBC moving a few thou of it's back office to ironically a new build within meters of the CP (that needs major work) surely that alone would justify a huge upgrade/re-brand. Follow the house prices.... And of course back to Barcelona....conference city, middle class aspiring weekend travel territory etc.

Just out of curiosity do you know why the entire Scandi region has no IC presence? I know from way back there was an IC in Helsinki but a good few years back.
Atacama40 is offline  
Old Dec 18, 2016, 6:55 am
  #1001  
 
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Originally Posted by Atacama40
Is a point. Had not thought about the dilution factor.

I guess if there is zero aspiration factor then and they just become commodity then they become less....in the same sense the BMW 3 has become the new Mondeo. People expect more.

And much as I've been treated well (and still are) at many CP's, there is a huge gap (and increasing) between CP's and IC's.

Why they don't slice a few of the better CP's in strategically good locations and skill them up and re-brand them is a mystery. If they did this with say 12-15 locations across Europe/Scandi then the geographic argument would be strong although you then run the risk of dilution again.


Example: Birmingham (don't laugh) .... with HSBC moving a few thou of it's back office to ironically a new build within meters of the CP (that needs major work) surely that alone would justify a huge upgrade/re-brand. Follow the house prices.... And of course back to Barcelona....conference city, middle class aspiring weekend travel territory etc.

Just out of curiosity do you know why the entire Scandi region has no IC presence? I know from way back there was an IC in Helsinki but a good few years back.
For for me it is not important that they rebrand better CPs to ICs, they just have to upgrade them to come closer to IC standard.

IHG should build a premium/luxury group with Intercontinental as leading brand and add Crowne Plaza, Indigo and Kimpton as completion, cobranded with "by Intercontinental".

That

- means more choice of higher standard hotels
- attracts more premium/luxury guests (appeal to customers)
- increases visibly the footprint in that segment faster without frantically increase the number of IC properties

and should be linked additionally (very important) by

- a revised RA program with similar benefits (incl. comp. breakfast/lounge access) for all four brands not focusing only on IC because it is a too small base for such a loyalty scheme to face the future challenges considering powerful competition such as Marriott/Starwood.

That is how I see it. To IHG spoken: Think big. Don´t do endless fine-tuning, reinvent yourself!
submonte is offline  
Old Dec 18, 2016, 7:55 am
  #1002  
 
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Originally Posted by submonte
To IHG spoken: Think big. Don´t do endless fine-tuning, reinvent yourself!
Yes, you can also recommend starting jogging to a braindead patient on health grounds. Well-intentioned, but maybe it doesn't hit the mark.

It's just unbelievable, how bad the people at IHG's headquarters do their job. The only good point about that is, that these guys don't work in the hotels.
thbe is offline  
Old Dec 18, 2016, 6:27 pm
  #1003  
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Originally Posted by Atacama40
Example: Birmingham (don't laugh) .... with HSBC moving a few thou of it's back office to ironically a new build within meters of the CP (that needs major work) surely that alone would justify a huge upgrade/re-brand. Follow the house prices.... And of course back to Barcelona....conference city, middle class aspiring weekend travel territory etc.
As someone who has stayed at the HIX Snow Hill in Birmingham, I'm not laughing. And I too remember staying at the IC in Barcelona, but it wasn't a great location unless you were a football fan. The W Barcelona was an amazing new build and it looks a lot like the IC Dubai FC. So you could certainly how it would have made a great IC. Shame that.

Just out of curiosity do you know why the entire Scandi region has no IC presence? I know from way back there was an IC in Helsinki but a good few years back.
There was also more recently an IC in Stockholm. But these are difficult markets for upscale hotels. You won't find any Four Seasons, MO's or Ritz's in Scandinavia either. The locals are not into ostentatious behavior it seems. I think that Stockholm tolerates the Grand hotel for historical reasons.
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Old Dec 19, 2016, 2:17 am
  #1004  
 
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Originally Posted by stimpy
Of course I never said that. I'm on my 76th SPG night this year.
Originally Posted by stimpy View Post

I travel all over and visited about 20 different IC's this year, mainly in the US, Europe and Asia. If I only did 4 nights at each one it would be 80 nights. And I'll finish with about 90 IC nights. So clearly the footprint is large enough for me. And 20 different IC's is a pretty small number against the total. When I was in non-IC cities, like Barcelona for example, I stayed at Starwood for the most part. Starwood is present in a lot of small US towns, but if you travel to smaller continental European towns, indeed there is only IHG and Accor. Mostly Accor. So maybe Accor is a better chain for people with those patterns. If you are a global capital city traveler, then IC has a great footprint. Not just for static travelers.

must be amnesia then
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Old Dec 19, 2016, 3:34 am
  #1005  
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You're really not good at reading or making a point, eh? There is more to the world than continental Europe.
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