Safety Mudras - Air Indias new safety video
#1
Original Poster
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Safety Mudras - Air Indias new safety video
New AI safety video…me like. But I can see it cheesing off dances/groups that were not included.
#2
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New AI safety video…me like. But I can see it cheesing off dances/groups that were not included.
https://www.youtube.com/watch?v=al51WZcN2_U
https://www.youtube.com/watch?v=al51WZcN2_U
#4
Join Date: Dec 2004
Posts: 5,632
For some time I have watched Qatar's extremely confusing safety video with people speaking rapidly in cockney(?) accents, making various esoteric jokes, and representing the cabin as a locker room for soccer players. I always wonder, what does someone who is not a frequent flyer and whose cannot follow English when spoken quickly in strange accents get from such a video? Is the idea to entertain and distract, or to focus on safety?
The AI video is not as bad, but it is in the same class. The dancing and signing holds the viewer's attention, but to the dancing and singing; it distracts from the safety demonstration. It is not helpful. It is meant to entertain frequent flyers like FT posters, people who already know the rules.
The AI video is not as bad, but it is in the same class. The dancing and signing holds the viewer's attention, but to the dancing and singing; it distracts from the safety demonstration. It is not helpful. It is meant to entertain frequent flyers like FT posters, people who already know the rules.
#5
Original Poster
Join Date: Jul 2017
Programs: KrisFlyer Gold, Marriott & SPG Plat, Hilton Gold, ShangriLa Jade, Enterprise Plat, Taj Gold
Posts: 3,350
For some time I have watched Qatar's extremely confusing safety video with people speaking rapidly in cockney(?) accents, making various esoteric jokes, and representing the cabin as a locker room for soccer players. I always wonder, what does someone who is not a frequent flyer and whose cannot follow English when spoken quickly in strange accents get from such a video? Is the idea to entertain and distract, or to focus on safety?
The AI video is not as bad, but it is in the same class. The dancing and signing holds the viewer's attention, but to the dancing and singing; it distracts from the safety demonstration. It is not helpful. It is meant to entertain frequent flyers like FT posters, people who already know the rules.
The AI video is not as bad, but it is in the same class. The dancing and signing holds the viewer's attention, but to the dancing and singing; it distracts from the safety demonstration. It is not helpful. It is meant to entertain frequent flyers like FT posters, people who already know the rules.
Also, safety videos are a branding exercise for airlines and certainly should be used as such.
#6
FlyerTalk Evangelist
Join Date: Apr 2009
Location: India
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Posts: 29,687
For some time I have watched Qatar's extremely confusing safety video with people speaking rapidly in cockney(?) accents, making various esoteric jokes, and representing the cabin as a locker room for soccer players. I always wonder, what does someone who is not a frequent flyer and whose cannot follow English when spoken quickly in strange accents get from such a video? Is the idea to entertain and distract, or to focus on safety?
The AI video is not as bad, but it is in the same class. The dancing and signing holds the viewer's attention, but to the dancing and singing; it distracts from the safety demonstration. It is not helpful. It is meant to entertain frequent flyers like FT posters, people who already know the rules.
The AI video is not as bad, but it is in the same class. The dancing and signing holds the viewer's attention, but to the dancing and singing; it distracts from the safety demonstration. It is not helpful. It is meant to entertain frequent flyers like FT posters, people who already know the rules.
The ideal video should be either funny or entertaining, explain the safety details clearly, not be long enough to lose the passengers attention & market the airline/country in a positive light. I think this new video does all that.
I think the most ideal safety videos I have ever seen are the AF video from about 10 years ago & the BA Comic Relief video. They had the right combination of humour or good music or star power, combined with clear instructions & definitely held the viewers attention.