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Old Jan 21, 2018, 4:06 pm
  #1  
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World of Hyatt logo
is it just me or is the logo so basic and ugly?

how much did they pay some ad firm to come up with it?
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Old Jan 21, 2018, 6:05 pm
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>how much did they pay some ad firm to come up with it?

Too much.
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Old Jan 21, 2018, 6:07 pm
  #3  
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My bet is that the ad firm only had fixed-width fonts and extensive experience with 1970s era ASCII art.
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Old Jan 21, 2018, 7:47 pm
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Originally Posted by JackE
>how much did they pay some ad firm to come up with it?

Too much.
They should ask for a refund.
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Old Jan 21, 2018, 9:48 pm
  #5  
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So I’m not the only one...
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Old Jan 21, 2018, 11:18 pm
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#BringBackGoldPassport
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Old Jan 22, 2018, 12:01 am
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I think the logo is ugly as can be... I liked the old Gold Passport logo better.
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Old Jan 22, 2018, 5:08 pm
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Really bad work. Not inspiring. Doesn’t tell a story about Hyatt except lack of imagination. Marriott’s is the stylized first letter of the founder’s signature. The old Continental logo featured the continents, which is why it doesn’t make sense for United but it did for CO.
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Old Jan 22, 2018, 8:23 pm
  #9  
 
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The commercial is the worst
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Old Jan 22, 2018, 8:47 pm
  #10  
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The literature photos as well. Being a Goblin doesn't make or let me meet other ethnicities.
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Old Jan 23, 2018, 5:53 am
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The logo is fine, simple, clean, understandable. Maybe the color is off, perhaps it should be eggshell instead of plain white? Also, why is it so cold outside, I mean really, what the heck, that just makes me mad.
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Old Jan 23, 2018, 7:29 am
  #12  
 
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Originally Posted by PortlySpartacus
The logo is fine, simple, clean, understandable. Maybe the color is off, perhaps it should be eggshell instead of plain white? Also, why is it so cold outside, I mean really, what the heck, that just makes me mad.
Thanks, I didn't want to be the first to defend the logo. I am not a graphic artist, but I know that logo designs are all about 1 thing -- convey the brand in an immediately recognizable and universal way. I think that the "World of Hyatt" logo to be perfectly fine too. On letterhead, mail, on the check in desk, it conveys the brand immediately.

As for the advertising campaigns, I don't know, I would probably go a different direction, but I don't have a "problem" with them.
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Old Jan 23, 2018, 5:16 pm
  #13  
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Originally Posted by MarkOK
On letterhead, mail, on the check in desk, it conveys the brand immediately.
What it conveys is a brand that appears to have spent $5 on fiverr to find someone with an old copy of MS Paint to draw their logo.
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Old Jan 23, 2018, 7:40 pm
  #14  
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You don't have to be a design professional to see that it's a bad logo.

(signed, a design professional)
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Old Feb 1, 2018, 11:38 pm
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The logo might be the lesser of the grudges they should have against the person(s) who redesigned their loyalty program; smooth move to designate their top tier membership level by a term that has become a political hot potato.
They certainly have opened themselves up to ridicule: one waggish Flyertalker describes his status as "Hyatt Refugeeist"
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