khabah

Creating this dedicated thread for the upcoming tommie Hollywood, joining Hyatt later this year as a JdV by Hyatt property. This was one of the first two hotels under what was to be the standalone tommie brand, designed to be a cheaper, micro version of Thompson back in the Two Roads Hospitality days, but Hyatt is icing having tommie as a standalone brand. This location was, for a short while, to become the first Caption by Hyatt but being so far along from a design and construction perspective, Hyatt decided to instead revert to the original tommie plans and stick it under JdV the same way tommie Austin will be a JdV.

Address is 6516-26 W Selma Avenue. Website isn't up just yet, but the property code is LAXTE. Attaching exterior renderings that show the location right next to the Mama Shelter, along with photos of the rooms I found from the designers online.

khabah

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SNA_Flyer

The desk is sure to draw some criticism from the desk police.

Looks like a decent property though and glad to have more Hyatt in LA.

Pickles

Looks like it's by the same design team that did the Hyatt Herald Square.

khabah

The website is now online at the following link, and is listing reservations being open from Decemebr 15th, 2021 although I haven't seen any availability through to January. Category 4.

Heads up: rooms are SNUG at 195 square feet, and based on the verbiage, there appears to be one suite that isn't even the footprint of two rooms at 388 square feet. TINY.

khabah

stvr

Good use of a Cat 1-4.

coleslaw

It's a little odd that they're using Thompson's "signature" sheet sets for all of the images promoting a JdV property. The rest of the furniture / decor also has a bit of a Thompson vibe to it. It makes me wonder whether:

1) The rooms will actually look like this when they open (vs. the images just being holdovers from when this was going to be a Thompson), and
2) In Thompson style, whether the single suite type they have will actually be a true 1 Bedroom Suite (I.e. with a truly separate sleeping area) or the more Thompson-typical single large(r) space with no real separation.

PG.backpacker

This has never been intended to be a Thompson, the Thompson is around the corner (separated by the Mama Shelter) and seems to have a backdoor connection to this property. The similarity in decorations makes sense because "tommie" was positioned as a little brother to the more mature "Thompson".

The small room size seems to be a brand standard when it was a standalone brand, the tommie Austin rooms are also tiny like that.

coleslaw

Well then that’s even more confusing since it’s a JdV!

In my experience, JdVs don’t tend to have any consistent theme that’s unique/instantly recognisable to the brand. The sheets are the main thing that stand out as Thompson (and that are the same across properties - excl the Beekman, which has white embroidery vs navy at other properties - the decor follows a similar theme but it’s not as instantly recognisable). The DS & Durga toiletries also stand out, but they’re less recognisable from pictures.

khabah

tommie was intended to be a standalone brand under Thompson, and then under their former parent Two Roads Hospitality. When Hyatt acquired Two Roads, they initially planned to keep tommie alive, open the two pipeline hotels in Austin and Hollywood, and find ways to expand the brand... but then decided to kill tommie as a brand, open the one in Austin as a JdV and open the Hollywood hotel as the first Caption by Hyatt. Hyatt sat on that for a while, then reneged on that plan, decided to revert to the tommie branding for the Hollywood hotel and slot it under JdV the same way they're doing for Austin. The two tommies will live under JdV, and that's all we'll see from them and that brand.

To clarify the JdV brand positioning, let me use Marriott as an analogy: they have three collection brands – The Luxury Collection, Autograph Collection and Tribute Portfolio. LC has the strictest brand standards: hotels need to conform to a common brand identity that prominently features "The Luxury Collection" branding and styling on everything from signs to stationery, and they also have basic design and fitting standards including a bed with mattress and sheeting that is common to all their hotels. Autograph has hotels that are not outright luxurious but definitely upper-upscale, and have more design and marketing freedom than LC. Tribute Portfolio has the loosest requirements of the bunch: hotels are more free to adapt their own marketing schemes and designs, room and property décor can be more adventurous and hotels are a peg lower than Autograph Collection, consisting of three- and four-star hotels. Hyatt's Unbound Collection straddles the line between LC and Autograph - it's not outright luxury-centric as LC, but it also has some proper luxury hotels above what you'd find at an Autograph like the Hôtel du Palais Biarritz and Hôtel du Louvre in Paris], whereas JdV is aimed squarely at Tribute: upper-upscale, neighborhood-themed hotels that don't need to have anything in common with other hotels in the collection.

Also - DS & Durga is a brand standard at Thompson. tommie Hollywood will be using Imperial Barber amenities, while tommie Austin will have the dreaded Jonathan Adler amenities found in a few other JdV hotels.

Hope that helps!

khabah

stvr

Wow, this is great. Maybe some day you can explain Kimpton's Monaco brand (in a different forum).

kpott

can you now explain the difference between Alila and Andaz and Thompson?

khabah

Absolutely – so in the Hyatt brand hierarchy, and specifically within the Boundless Portfolio of Hyatt's lifestyle brands:

• Andaz sits at the top of the pyramid as a competitor to EDITION, W and SLS, and all their properties are supposed to be at the luxury level. Their hotels are centered around art, design and an abundant use of color inspired by the surroundings of the respective hotel's locations. Andaz, along with Hyatt Centric and Caption, is a home-grown Hyatt brand entirely developed in-house.
• Next up is Alila, whose luxury hotels are positioned in aspirational or unconventional destinations - "the road less-travelled", as they put it - and seek to create an environment where guests can reflect and recharge. Color schemes at Alila are more beige and natural, the spa forms a big part of their offering, they seek to utilize local traditions and materials in their F&B and décor, and sustainable practices that respect their local communities lead the brand direction.
• Thompson was inherited along with Alila, Destination and JdV in the Two Roads acquisition. Thompsons are luxury-class hotels characterized by a mid-century modern design aesthetic, and place an emphasis on destination F&B outlets. They compete in the same space as Hoxton and Kimpton, so expect lots of design-forward cues and a see-and-be-seen vibe.
• Hyatt Centric is positioned below Thompson as a four-star, upper-upscale [as opposed to luxury] brand with properties that are colorful and creative in design and feel, draw inspiration from their locations and are located in prime destinations. They're in the same operating space as Le Méridien, Renaissance and Canopy.
• At the bottom of the lifestyle ladder is Caption, which will be a three-star, select-service brand. The first two locations are confirmed for Memphis [a new-build] and Shanghai [a conversion of the current Pentahotel], and the hotels are conceived as being very casual and approachable, with an open-plan lobby that feeds into a restaurant/bar conducive to grab-and-go as well as dine-in, encouraging younger clients to come hang out in and rooms that are compact but have all the essentials. Caption is Hyatt's answer to Aloft, Moxy and Motto.

Hope this helps.

khabah

59Impala

Source: https://newsroom.hyatt.com/news-releases?item=124171CHICAGO (December 1, 2021) – Hyatt Hotels Corporation [NYSE: H] and Relevant Group today announced the opening of tommie Hollywood, a lifestyle hotel located in the heart of Hollywood near Sunset Boulevard. The property joins the JdV by Hyatt brand and appeals to the modern spirited traveler looking for authenticity, originality, and convenience. tommie Hollywood offers 212 guestrooms across nine floors and more than 15,000 square feet of dynamic food and beverage space including KA’TEEN, the hotel’s feature restaurant by celebrated chef Wes Avila, and Desert 5 Spot, a 7,000-square-foot rooftop pool and lounge. This highly anticipated project is owned by Relevant Group in collaboration with Steinberg Hart for architecture and interior design from Studio Collective with Ten Five Hospitality managing food and beverage operations.

Layered Interior Direction That Sits Amid Spirited Minimalism

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  Guestroom
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  Desert 5 Spot Rooftop Lounge
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  Lobby Bar

Local design firm, Studio Collective, developed tommie Hollywood’s casual, contemporary direction to abide by the notion of duality: cultural, temporal and natural. Spaces are led with a midcentury modern touch, inspired by the Los Angeles case study homes of the late 1950s and 1960s collated from architectural titans. Exposed structural steel post columns, natural white oak, natural stone, blackened steel, and hand-made ceramics accompany the time-worn furnishings to emphasize the tactile and celebrate the imperfect.

Upon arrival, an inviting sun-drenched lobby welcomes guests, accompanied by an expansive, steel-clad fireplace and enormous hand-carved wood relief artwork. A hyperlocal art program brings Los Angeles’ proud creative community inward, with works from Bradley Duncan, Bruce Rubenstein, Valerie Wilcox and Ellie Pritts. The interior lobby beckons the pursuit of discovery and continues to leverage honest materials amidst communal workspaces with plush seating options. A ground-floor coffee bar sets the scene, which also opens to the exterior courtyard, offering cocktails into the afternoon and evening hours.

The lobby walls naturally open in several locations, allowing the interior lobby to dematerialize seamlessly into the spacious courtyard lounge. The mid-century modern touches are evident throughout with the use of resilient natural materials such as stone pavers, teak and cedar wood plank finishes and blackened steel hardware, that will patina naturally over time. Comfortable, eclectic furnishings complete the lush garden setting and bring forth charming dining experiences to create a social oasis within the city.

Each room at tommie Hollywood is designed with purpose, offering a balance of style and function. Floor-to-ceiling windows let in a wash of natural light across each cozy space, while hardwood floors provide natural earth tones and a calming ambience. The beds offer ultra-comfy mattresses, and expansive windows extend views of the city, or a dramatic vantage point of the famed Hollywood Hills. tommie Hollywood also has seven one-bedroom 388-square-foot suites on the top floor. Each features a separate well-appointed living area, 12-foot ceilings, impressive city views, a sitting area, and one king bed.

A Dining and Entertainment Destination for the Creative Set

Two exceptional food and beverage experiences are offered at tommie Hollywood, created and managed by Ten Five Hospitality, and separately serve as buzzy destination points within Los Angeles. Revered Angeleno native chef Wes Avila of Guerrilla Tacos helms KA’TEEN, the property’s signature restaurant. Spanning over 5,000 square feet of outdoor dining space and inspired by the Mayan city of Tulum, KA’TEEN pays homage to Yucatan Peninsula’s rich culinary history and serves as a lush refuge. Whether it be for creative cocktails, decadent dinners, or a vibrant late-night social scene, KA’TEEN serves as a venue for joyful gatherings of all types.

The property also features a striking rooftop bar, Desert 5 Spot, named after the extraordinary and vibrant flower found in the Mojave Desert. Cactus and Yucca surround the venue, with hues of yellow and pink, capturing an aesthetic that reflects 1970s vintage Palm Springs with the eccentric charm of Pioneertown. This open-air rooftop lounge offers 360-degree views of Los Angeles and is an inclusive community-driven space for the creative set who wish to linger and socialize. A curated calendar of live music performances and original evening programming from an in-house honkytonk band ensures that whether it’s sunset hour or a lively late-night affair, Desert 5 Spot is a welcome addition to Hollywood’s social scene.

Guest Convenience Embedded into the Property’s Ethos

Located adjacent to the new Thompson Hollywood as well as iconic city landmarks including the Sunset Strip, Hollywood Walk of Fame, Runyon Canyon, Griffith Observatory and the Capitol Records Building, tommie Hollywood sits at the very nexus of the city’s bustling technology and entertainment industries.

The property also features Hyatt’s first digital check-in experience, allowing guests to conveniently use their phone to create a room key at the designated key station in the lobby and seamlessly access their room.

Opening rates at tommie Hollywood start at $150 per night. To learn more or book a stay at tommie Hollywood, please visit tommiehollywood.com.

Guided by its purpose of care, Hyatt’s multi-layered Global Care & Cleanliness Commitment further enhances its operational guidance and resources around colleague and guest safety and peace of mind. More information on Hyatt’s commitment can be found here: hyatt.com/care-and-cleanliness.

ElevatorEnthusiast

Do we think Globalists can upgrade themselves - lol?

coleslaw

Using your phone to create a mobile key at a "dedicated key station" in the lobby... this seems like a step backwards from where things are right now? And no mention of the Apple wallet integration that was announced earlier this year.