tommie was intended to be a standalone brand under Thompson, and then under their former parent Two Roads Hospitality. When Hyatt acquired Two Roads, they initially planned to keep tommie alive, open the two pipeline hotels in Austin and Hollywood, and find ways to expand the brand... but then decided to kill tommie as a brand, open the one in Austin as a JdV and open the Hollywood hotel as the first Caption by Hyatt. Hyatt sat on that for a while, then reneged on that plan, decided to revert to the tommie branding for the Hollywood hotel and slot it under JdV the same way they're doing for Austin. The two tommies will live under JdV, and that's all we'll see from them and that brand.

To clarify the JdV brand positioning, let me use Marriott as an analogy: they have three collection brands – The Luxury Collection, Autograph Collection and Tribute Portfolio. LC has the strictest brand standards: hotels need to conform to a common brand identity that prominently features "The Luxury Collection" branding and styling on everything from signs to stationery, and they also have basic design and fitting standards including a bed with mattress and sheeting that is common to all their hotels. Autograph has hotels that are not outright luxurious but definitely upper-upscale, and have more design and marketing freedom than LC. Tribute Portfolio has the loosest requirements of the bunch: hotels are more free to adapt their own marketing schemes and designs, room and property décor can be more adventurous and hotels are a peg lower than Autograph Collection, consisting of three- and four-star hotels. Hyatt's Unbound Collection straddles the line between LC and Autograph - it's not outright luxury-centric as LC, but it also has some proper luxury hotels above what you'd find at an Autograph like the Hôtel du Palais Biarritz and Hôtel du Louvre in Paris], whereas JdV is aimed squarely at Tribute: upper-upscale, neighborhood-themed hotels that don't need to have anything in common with other hotels in the collection.

Also - DS & Durga is a brand standard at Thompson. tommie Hollywood will be using Imperial Barber amenities, while tommie Austin will have the dreaded Jonathan Adler amenities found in a few other JdV hotels.

Hope that helps!

khabah