Change back to Surpass

Old Jun 26, 19, 12:16 pm
  #1  
Original Poster
 
Join Date: Jun 2011
Location: RNO
Programs: UA,AA, WN
Posts: 323
Change back to Surpass

I received a notice from Amex telling me that on July18, 2019 my Ascend card will be known as the Hilton Honors American Express Surpass Card. Has anyone else gotten one of these notices?
mrlasssen is offline  
Old Jun 26, 19, 1:08 pm
  #2  
FlyerTalk Evangelist
 
Join Date: Oct 1999
Location: Juneau, Alaska.
Posts: 12,665
See:
https://www.flyertalk.com/forum/hilton-hilton-honors/931581-hilton-honors-ascend-card-american-express-formerly-called-surpass-45.html
https://www.flyertalk.com/forum/hilton-hilton-honors/1972139-amex-surpass-hilton-credit-card.html
jerry a. laska is offline  
Old Jul 2, 19, 11:32 am
  #3  
 
Join Date: Apr 2011
Posts: 198
Originally Posted by mrlasssen View Post
I received a notice from Amex telling me that on July18, 2019 my Ascend card will be known as the Hilton Honors American Express Surpass Card. Has anyone else gotten one of these notices?
Pretty hilarious. The ascend/aspire names were very confusing because the words are so similar. I'm sure lots of people got them mixed up.
B3nder is offline  
Old Jul 11, 19, 5:59 pm
  #4  
 
Join Date: Nov 2018
Location: SJC
Programs: Marriott, Hilton, Delta, National
Posts: 8
Originally Posted by mrlasssen View Post
I received a notice from Amex telling me that on July18, 2019 my Ascend card will be known as the Hilton Honors American Express Surpass Card. Has anyone else gotten one of these notices?
Received the same email today
Andykh is offline  
Old Jul 11, 19, 6:13 pm
  #5  
 
Join Date: Oct 2012
Programs: UA Mileage Plus, AAdvantage, Southwest, HHonors, National
Posts: 395
Same here, got the email about an hour so. Wonder why they're going back to the old name. Hope they won't be issuing new cards though.
Gradfly is offline  
Old Jul 11, 19, 9:13 pm
  #6  
 
Join Date: Apr 2001
Location: New Jersey, USA
Programs: UA-Gold, HH-Diamond
Posts: 135
I also received an e-mail this evening informing me of the switch back. I have to admit that I have gotten confused about Ascend versus Aspire but reverting the name back to Surpass signals a blatant marketing misstep. IMO moving on to a third name would have been better than making the Surpass/Ascend/Surpass round trip.

-Goat
SilverGoat is offline  
Old Jul 12, 19, 8:46 am
  #7  
 
Join Date: Nov 2018
Location: SJC
Programs: Marriott, Hilton, Delta, National
Posts: 8
Smile

Originally Posted by SilverGoat View Post
... but reverting the name back to Surpass signals a blatant marketing misstep.
In the marketing world of “globalists”, “Bonvoy”, Gilette and Nike, this is hardly even a mistake. They tried something new, did not like it, and thus, “being agile”, they “failed fast” and rolled back the changes.
If only they also get rid of this current cheap blue plastic and went back to pre-Ascend HHonors Amex designs
Andykh is offline  
Old Jul 12, 19, 9:25 am
  #8  
Hilton Contributor BadgeMarriott Contributor Badge
 
Join Date: Jun 2010
Location: TOA
Programs: HH Diamond, Marriott LTPP/Platinum Premier, Hyatt Lame-ist, UA !K
Posts: 3,577
Originally Posted by Andykh View Post
In the marketing world of “globalists”, “Bonvoy”, Gilette and Nike, this is hardly even a mistake. They tried something new, did not like it, and thus, “being agile”, they “failed fast” and rolled back the changes.
If only they also get rid of this current cheap blue plastic and went back to pre-Ascend HHonors Amex designs
Or allowed you to either pick from a set of designs and/or select a specific Hilton hotel as your card's backdrop.

David
DELee is offline  

Thread Tools
Search this Thread