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Why car booked at Herz via third party costs less than at Hetz itself?

Why car booked at Herz via third party costs less than at Hetz itself?

Old May 9, 19, 10:53 am
  #1  
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Join Date: Dec 2007
Programs: Star Alliance
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Why car booked at Herz via third party costs less than at Hetz itself?

Story - I am President's Circle member, residing outside of US and have non-US DL. All this information is listed at my Hertz profile.

In June I am coming to US for five days road trip - picking up car at at Reno and dropping off at Bay Area. At Hertz website I could not find a rate for compact/standard car cheaper than $350 - I tried to use different CDPs and other options, but result was the same.

Then I went to rentalcars.com and got a car for these five days for $266. It supposed to include all fees and charges, including (if there is such) - one way charges. I called both rentalcars.com and Hertz and both told me that what I got in my email, it is all the charges and I should not be charged more.

OK, great, but I do understand that because reservation was made by third part and it is prepaid, than it won't be listed/counted towards my Hertz rental. I called PC number and asked - I would be very happy if they can match the rental rate from rentalcars.com so I can have a car booked directly at Hertz. But the rep is telling me that cheapest rate they can give me is $340 for this rental.

Could anyone explain why is such? And while I might like Hertz, money talks and I have absolutely zero desire for the same rental pay 30% more.
invisible is offline  
Old May 9, 19, 2:04 pm
  #2  
 
Join Date: Oct 2018
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https://www.hertz.com/rentacar/rental-car-deals/best-rate

If you meet all the requirements, you can file a best rate gurarantee claim
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Old May 9, 19, 2:07 pm
  #3  
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The answer is that different rates are offered depending on your point-of-sale location (i.e. country), booking site, and whether you are willing to prepay or not. Rental companies segment their customers in various ways, and it's not uncommon at all to find different rates in different channels.

Usually, you cannot apply frequent renter numbers (like Hertz Gold) to prepaid reservations that are booked anywhere other than the rental company's own website. For pay-later (pay at the counter) reservations you can almost always add your Gold# if you like.

You can try using the link below to get a quote as you might find a lower rate. Just keep in mind that the same rules apply--you can only add your Gold# to non-prepaid deals.

Originally Posted by xeron72 View Post
https://www.hertz.com/rentacar/rental-car-deals/best-rate

If you meet all the requirements, you can file a best rate gurarantee claim
BRGs do not apply to discounted rates or prepaid rates. From the Hertz BRG page:

The following exclusions apply:
  • Rate from other car rental companies.
  • Rates obtained through use of discounts, coupons, upgrade offers, pre-negotiated (e.g. group, government, corporate, tour, insurance replacement rental or in some cases online travel agencies)or similar rates.
  • Car rental components of inclusive, package or other bulk, bundled or similar non-retail rates.
  • Pre-paid, discounted rates (whether found on or outside of Hertz.com) cannot be compared to non-pre-paid (“pay later”) or pre-paid, discounted (“pay now”) rates obtained from Hertz.com.

Last edited by FlyinHawaiian; May 10, 19 at 3:54 am Reason: consecutive posts merged
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Old May 9, 19, 5:41 pm
  #4  
 
Join Date: Mar 2014
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Originally Posted by invisible View Post
Story - I am President's Circle member, residing outside of US and have non-US DL. All this information is listed at my Hertz profile.
Where do you live? Are you using the US Hertz website or that of your home country? The latter should provide a quote that includes insurance and it's often cheaper than booking on the US website.
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Old May 9, 19, 8:27 pm
  #5  
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Originally Posted by Yllanes View Post
Where do you live? Are you using the US Hertz website or that of your home country? The latter should provide a quote that includes insurance and it's often cheaper than booking on the US website.
Singapore. When going to Hertz website, in upper right corner it shows as ENG/SG and contact numbers are shown as local Singapore number. Yet, the same situation is here.

So, do I understand correctly that BRG is not applicable in my case?
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Old May 13, 19, 5:29 am
  #6  
 
Join Date: Jun 2015
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Originally Posted by AutoSlash View Post
...
BRGs do not apply to discounted rates or prepaid rates. From the Hertz BRG page:
...
  • Pre-paid, discounted rates (whether found on or outside of Hertz.com) cannot be compared to non-pre-paid (“pay later”) or pre-paid, discounted (“pay now”) rates obtained from Hertz.com.
I read that last restriction as saying terms have to be comparable to claim BRG, not that prepaid rates are all excluded, though it isn’t really clear what “discounted” means. If it just means “lower than the rate we’re offering”, then that wouldn’t that mean BRG doesn’t apply ever?

Last edited by strickerj; May 13, 19 at 5:34 am
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Old May 13, 19, 7:39 am
  #7  
Company Representative - Autoslash
 
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Originally Posted by strickerj View Post


I read that last restriction as saying terms have to be comparable to claim BRG, not that prepaid rates are all excluded, though it isn’t really clear what “discounted” means. If it just means “lower than the rate we’re offering”, then that wouldn’t that mean BRG doesn’t apply ever?
It's actually that all prepaid rates are excluded.
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Old May 13, 19, 8:19 am
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Join Date: Jun 2015
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Originally Posted by AutoSlash View Post
It's actually that all prepaid rates are excluded.
Any idea why they wouldn’t just say prepaid rates are excluded then? It’s almost as if they’ve intentionally worded it to be confusing considering it took more effort to write it the way they did.
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