Both flight legs of a connecting Go Wild ticket must originate either today or tomorrow to be eligible for the normal Go Wild fare without an early booking fee.

If you book a connecting flight where your first leg departs tomorrow, you need to make sure that the second leg also departs tomorrow and not the day after tomorrow.

This is a change from just a few weeks ago when they only looked at the departing day and time of the first leg and it didn't matter if the second flight leg was beyond the today and tomorrow window.

This actually helps people who are trying to book a Go Wild fare where that second leg you are trying to book is their direct flight or the first leg of their connecting flight. So it's not that Frontier is holding back Go Wild fares from customers. They are just making them easier to get for other customers. There's logic to the new policy but their biggest mess up is not announcing it properly to prevent all of this confusion.

I guess this is likely a net positive for me being based in Denver, but I'm sure there's some example of reasonable connections that leave right after midnight that probably should have been exempted from this rule.

I still see some examples with overnight connections in Vegas that show the old price ($31) but if you click through it tacks on the early booking fee. Which is of course illegal now, but Frontier's sad IT can't be expected to follow laws.

Edit - thinking more, this is a huge problem for international bookings. You have a 10 day window to book intl itineraries but now you can only book the intl segment ahead of time then hope for the best for the domestic segment or pony up cash...?! Then also assume all the risks associated with having separate tickets instead of a single multi-leg itinerary?! Asinine.

The GoWild pass is a sham. I was watching a Saturday flight on Wednesday and it was at $220. On Thursday it dropped to $100 which therefore caused it to fill up. On Friday, the day before, it went back up to $220. Well if you didn't drop the fare temporarily on Thursday, it wouldn't fill up like it did and it would have allowed the GoWild pass holders to buy some of these tickets. They do all they can so that the flight will fill up including dropping the fares before the GoWild pass holders can utilize their pass.

No GWP is not a scam / sham.

The GWP is designed to give us a seat only when Frontier can't sell the seat at ANY price. No airline is a charity that provides free travel. The price we pay is all taxes except for a penny. Frontier would rather sell the seat for $1, $100, or $220 than to sell it to GWP. We GWP passholders are worse than the average cash customer because GWP customers tend to be savvier and are more unlikely to pay for any upsells like seat selection, drinks, and bags which is why even a $1, $19, or $29 customer is way better than GWP. Despite Frontier's best efforts, there are still flights that can't sell before departure So that's why I gamble $299 or $349 for the ability to buy one penny seats that can't be sold to anyone before departure.

Frequent flyer programs work the same way. I often buy upgrades to first class for a very cheap price just days before the flight, thus depriving elite customers any chance of getting a free upgrade. Again despite the best efforts of the airlines, not all premium seats can be sold so that's when the last ditch option of rewarding elite customers for free upgrades becomes viable.

100% accurate.

It's really easy to get so caught up in the marketing and spin telling us that the airline--or ANY corporation--actually cares about us, is providing a valuable benefit, etc. that we forget their true purpose is just to get as much money as possible out of us. At the end of the day, corporations exist solely to 1) make a profit, 2) maximize that profit and 3) maximize it again to the absolute extreme. That goal compels them to get every last possible cent out of every single interaction, which is why a full price ticket > $39 ticket > $15 ticket > $1 ticket > loyalty elite > GWP. It's just how modern businesses operate, especially in the US.

That said, more and more corporations ARE running programs that are borderline scams in pursuit of that maximized profit. Whether or not GWP is one of them is, in my opinion, subjective.