Frontier says Buh-bye to complimentary cookie
Mar 30, 2012, 9:07 pm
#1
Original Poster
Join Date: Sep 2007
Location: The views I express here are not necessarily supported by any airline or codeshare partners, nor do I represent their views and/or opinions. They are my own OPINIONS dont like them dont read them.....
Posts: 1,462
Frontier says Buh-bye to complimentary cookie
Cant say im surprised but the cookie will be offered until the supply has been depleted in April and will not return. More to come along with new snack options and drink changes.
?
Mar 30, 2012, 9:30 pm
#3
Join Date: Feb 2012
Location: Chicago, Illinois
Posts: 19
I wonder if it'll go away quietly or if the Milwaukee media will jump all over this. Its starting to get to the point where they should just cut all the routes from MKE except for DEN. Even the MCI operation seems to be losing interest.
Mar 31, 2012, 7:05 am
#4
Join Date: Feb 2009
Location: I80
Programs: N23344
Posts: 173
It is being replaced with Animal crackers and Gold Fish crackers which will only be distributed to Summit and Ascent members. I'm sure every one will be rushing on to the plane and have a hard time sitting still waiting for their crackers to arrive.
I bet the flight attendants are going to enjoy handing them out even more than the cookies, seeing the excitement on members faces and having to explain to non members that only Summit and Ascent members receive the delicious treats.
The annual cost savings is not a dramatic difference.
I bet the flight attendants are going to enjoy handing them out even more than the cookies, seeing the excitement on members faces and having to explain to non members that only Summit and Ascent members receive the delicious treats.
The annual cost savings is not a dramatic difference.
Mar 31, 2012, 7:08 am
#6
Join Date: Feb 2009
Location: I80
Programs: N23344
Posts: 173
+1 they are probably being proactive in canceling the cookie because at some point in the future they will have no flight from Milwaukee to ship the cookie to DEN.
Mar 31, 2012, 12:15 pm
#9
Join Date: Dec 2007
Posts: 2,412
I understand that, from a marketing standpoint, the cookies became much larger than simply an inflight snack, but I personally never understood the value of them.
For me, during the old glory days of Midwest Express, the cookies weren't important to me. After all, if I really wanted cookies, I could simply bring a few on board and eat them.
What I couldn't bring with me were a big wide first-class style seat throughout the entire cabin, hot meals served on real china, and unlimited complimentary wine/champagne, even on short regional flights.
Those things were phased out many years ago...and that's why the loss of the cookies, for me, isn't much of a loss at all.
For me, during the old glory days of Midwest Express, the cookies weren't important to me. After all, if I really wanted cookies, I could simply bring a few on board and eat them.
What I couldn't bring with me were a big wide first-class style seat throughout the entire cabin, hot meals served on real china, and unlimited complimentary wine/champagne, even on short regional flights.
Those things were phased out many years ago...and that's why the loss of the cookies, for me, isn't much of a loss at all.
Mar 31, 2012, 3:00 pm
#10
Join Date: Jan 2008
Posts: 3,638
Is the change supposed to be a clever tie-in to the "whole different animal" theme?
Mar 31, 2012, 6:05 pm
#11
Join Date: Dec 2009
Location: MKE
Programs: Delta Skymiles, Frontier EarlyReturns Summit
Posts: 766
That would be my guess. At first I was sad, but from a business perspective I understand the switch (catering should be easier). Doesn't change the fact that I probably won't be trying for Summit or Ascent this year.
Mar 31, 2012, 11:29 pm
#13
FlyerTalk Evangelist
Join Date: Feb 2003
Location: Denver, CO, USA
Programs: Sometimes known as [ARG:6 UNDEFINED]
Posts: 26,700
The cookie on Frontier seemed contrived from the start, a bizarre effort to appease MKE flyers who whined about losing Midwest. Since Frontier is again headquartered in Denver, and really has nothing to do with Midwest, there's no need for this little reminder of a lost airline.
Apr 1, 2012, 2:37 am
#14
Join Date: Jan 2007
Location: Chicago
Posts: 1,800
The cookie was very much part of Midwest. It never seemed to fit in and was not well received from the larger Frontier employee/customer base.
There was even a news story last year about a college student who thought the cookies were associated with some kind of terrorist attack.
Apr 1, 2012, 9:23 am
#15
Join Date: Feb 2009
Location: I80
Programs: N23344
Posts: 173
I agree. While nice to have, I never understood why some people were so fascinated with the cookie.
The cookie was very much part of Midwest. It never seemed to fit in and was not well received from the larger Frontier employee/customer base.
There was even a news story last year about a college student who thought the cookies were associated with some kind of terrorist attack.
The cookie was very much part of Midwest. It never seemed to fit in and was not well received from the larger Frontier employee/customer base.
There was even a news story last year about a college student who thought the cookies were associated with some kind of terrorist attack.
Republic should have had more of plan for implementing the cookie into the Frontier brand. If no real plan was in place other than continuing to serve them, then they should have dropped the cookie with the brand announcement. If they couldn't differentiate themselves by using the cookie, then there was no use for the cookie. But that goes with their whole approach to Milwaukee, which they seemed unsure about as well.
Hopefully they will continue to be sold in Sendiks. I wonder if Republic still receives a royalty from allowing them to be sold? I know Midwest received money from allowing them to be sold in stores.