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Old Oct 6, 2011 | 10:30 pm
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Possible new STS-DEN service

Sonoma County officials are preparing to offer Frontier Airlines $1.5 million in public and private incentives to start daily round-trip service between Denver and Santa Rosa next summer.
Frontier and the county still must negotiate terms of the new flights, described initially as seasonal summer service with a single daily round-trip flight. And the shorter runways at the county airport may prove an impediment to reaching a deal, county officials acknowledged.
It seems F9 keeps chasing the grants to stay afloat...

http://www.pressdemocrat.com/article.../1036/sitemaps
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Old Oct 7, 2011 | 1:07 am
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Isn't G4 has flies from LAS-STS before, do they? I thought those route has been discontinued it due to poor performers. I am not sure for which the specific route is that.
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Old Oct 7, 2011 | 5:59 am
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Originally Posted by runnigel
It seems F9 keeps chasing the grants to stay afloat...
That's not an accurate assessment in a couple of ways:

(1) Communities pursue this money, not the airlines.

(2) Although pretty much every community portrays their bid is if they have worked in close coordination with the airline, and a plane is all but idling on the ramp waiting for the grant money, that's just not true. Sometimes there is a letter of support from the airline, but essentially all the airline is saying is sure, go ahead and bid and we'll take a closer look if you win.

(3) More than occasionally these grants don't lead to the proposed flights starting, and the money goes unused.

(4) Frontier's name comes up frequently in these bids because they are just about the only low-fare airline left who might do this. AirTran used to be the target of many bids, but those days are over with Southwest's ownership.

(5) The money that these small community air service grants provide is pretty much inconsequential in moving the profit/loss needle at Frontier. Even with the subsidy, markets like STS-DEN and SBN-DEN are probably not much better than marginally profitable. If they don't get the grant money, then the same lift (typcially a mere 1x/day) probably goes to a different market with a similarly fair prospect for marginal profitability. Without

There are several markets out of Denver that Frontier could potentially add -- likely with 1x/day at first -- with a fair chance of being break even or better. Where these SCASD grants offer potential is that they tend to be markets below the threshold where anybody would try them without subsidy, but becuase they are untested they could prove to draw strong, profitable traffic. The also could underperform and not last very long. The goal of taking these grants, when they do, is to find markets that can be solidly profitable when the grant runs out.

One can make a viable arguement that this strategy takes assets away from other market-building, but this aspect of Frontier's strategy is not borne of SCASD grants. The low-frequency try-a-new-market strategy has been used in several unsubsidized cities including Sioux Falls, Little Rock, Madison, and Des Moines. I do recognize that some of these cities have done things like waiving landing fees or give marketing money to lure the service, but that has become so common these days it's nearly standard proceedure -- for example, Columbus offered to waive landing fees for a year on CMH-MCI to get someone to fly the market.
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Old Oct 7, 2011 | 10:23 am
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Fair enough. I wasn't trying to imply that planes are sitting around looking for routes. More that it seems Frontier is usually brought up with these poor prospects for profitability and sustainability. IMO the constant addition and drops of routes do not give the customer confidence or build loyalty. I understand the Frontier needs profitable routes but getting new customers to fly from STS on F9 for a couple times and then drop the service does not build a bigger base.

Again, I'm just an outsider looking in. I want Frontier to be sustainable and continue to be in Denver.
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