Test Flight (i.e. Market)
Aug 12, 2010 | 7:05 pm
#1
Original Poster
Join Date: May 2010
Location: Colorado
Programs: UA Premier Silver, AA Executive Platinum, Marriott Lifetime Platinum
Posts: 813
Test Flight (i.e. Market)
On today's MSP-DEN flight, the FA announced that DirecTV was being reduced to $3.99 as a test. The price also showed on the screen correctly.
Considering what we've read about the sales of DirecTV on short-haul routes, it's good to see F9 tweaking the price to see if they can stimulate demand. This flight is normally 1hr. 50 minutes nose-up/nose-down.
Considering what we've read about the sales of DirecTV on short-haul routes, it's good to see F9 tweaking the price to see if they can stimulate demand. This flight is normally 1hr. 50 minutes nose-up/nose-down.
Aug 12, 2010 | 10:45 pm
#2
Join Date: Dec 2009
Location: MKE
Programs: Delta Skymiles, Frontier EarlyReturns Summit
Posts: 766
That's interesting to see. I'd also be interested to know how many purchased simply because it was "on sale."
Good to see them adjusting the nobs on all fronts and being thorough with the merger. Maybe they are trying to see if there is a price point that tv in the E90s makes sense. With the recent talk of removing smaller aircraft maybe they are considering a JetBlue approach to the fleet (E90, CSeries, A320) where there is a consistant internal product (TV and Internet). It also adds some interesting possibilities being able to codeshare with JetBlue and give the customer a similar experiance on both.
Good to see them adjusting the nobs on all fronts and being thorough with the merger. Maybe they are trying to see if there is a price point that tv in the E90s makes sense. With the recent talk of removing smaller aircraft maybe they are considering a JetBlue approach to the fleet (E90, CSeries, A320) where there is a consistant internal product (TV and Internet). It also adds some interesting possibilities being able to codeshare with JetBlue and give the customer a similar experiance on both.
Aug 13, 2010 | 6:43 am
#3
Join Date: Jun 2008
Location: MKE
Posts: 2,161