Bryan Bedford on strategy for branded operations
May 17, 2010 | 7:50 am
#1
Original Poster
Join Date: Jan 2007
Location: Chicago
Posts: 1,800
Bryan Bedford on strategy for branded operations
Brett Snyder (aka The Cranky Flier) interviewed Bryan Bedford last week regarding Republic's strategy for the branded operations.
A link to part 1 of the interview is below:
http://crankyflier.com/2010/05/17/ac...bryan-bedford/
Some interesting comments relating to Midwest (it was a huge mistake for them to drop MKE-West Coast flying in Bedford's opinion) and results from the recent expansion (DEN-LGB is performing the worst, BKG is one of the best).
A link to part 1 of the interview is below:
http://crankyflier.com/2010/05/17/ac...bryan-bedford/
Some interesting comments relating to Midwest (it was a huge mistake for them to drop MKE-West Coast flying in Bedford's opinion) and results from the recent expansion (DEN-LGB is performing the worst, BKG is one of the best).
May 17, 2010 | 8:16 am
#2
Join Date: Jan 2008
Posts: 3,638
This is a good read. Thanks for sharing, Blue.
Branson apparently is doing well; how many of us would have guessed that? It will be interesting to watch...will this be more of a seasonal market?
It looks like Long Beach will need more promotion, and not just in DEN; it may not last long.
I look forward to the next installment of the interview.
Branson apparently is doing well; how many of us would have guessed that? It will be interesting to watch...will this be more of a seasonal market?
It looks like Long Beach will need more promotion, and not just in DEN; it may not last long.
I look forward to the next installment of the interview.
May 17, 2010 | 12:33 pm
#3
Join Date: May 2009
Location: Sussex, WI
Programs: Marriott Platinum, Delta Silver Medallion, Fmr Midwest Miles Executive
Posts: 151
Interesting read indeed...Midwest really had no choice in dropping the west coast with the fleet that they had assembled and the way fuel prices sky rocketed...MD-80's just werent going to cut it...Seems that fleet decisions were the base to fate of what came of Midwest.
May 19, 2010 | 7:58 am
#4
Join Date: Dec 2009
Location: MKE
Programs: Delta Skymiles, Frontier EarlyReturns Summit
Posts: 766
May 19, 2010 | 8:33 am
#5
Join Date: Jan 2008
Posts: 3,638
Bryan: What were really trying to do is give customers choice. A lot of people talk about, dont charge me bag fees. Well give you that option. Well give you the option to buy a la carte or to buy a bundle. Youre in control. If you really are offended by those fees, then by all means, we want you to buy the bundled product. We obviously want people to buy that.
Its interesting. On our website were getting less than 40% of our sales there. But of that 40% thats buying, almost 40% of those are buying the bundled product. So the take rates pretty high.
Cranky: Its a huge revenue opportunity.
Bryan: Yeah, I think so. And certainly rolling that out to the Midwest network will help as well. There are lots of opportunities to gain share.
Its interesting. On our website were getting less than 40% of our sales there. But of that 40% thats buying, almost 40% of those are buying the bundled product. So the take rates pretty high.
Cranky: Its a huge revenue opportunity.
Bryan: Yeah, I think so. And certainly rolling that out to the Midwest network will help as well. There are lots of opportunities to gain share.
May 21, 2010 | 1:19 pm
#6
Join Date: Oct 2004
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May 21, 2010 | 3:57 pm
#7
Join Date: Oct 2005
Location: ORD, MDW or MKE
Programs: American and Southwest. Hilton, Marriott, IHG - whichever is rated well and cheapest
Posts: 6,571
I hesitate to write this as I don't believe that politics or religion should be brought into FT. However, I think BB is wrong in his approach to his company.
As a salesman, I must deal with companies that bring religion to the workplace, and I must maintain my smile and ignore how that is applied to me.
I would like to know what Republic has gained by the vision statement:
In this article, BB kept backpedalling, such as:
and what did he mean by:
I am probably not making any sense here, but I am appalled. I had no idea before.
As a salesman, I must deal with companies that bring religion to the workplace, and I must maintain my smile and ignore how that is applied to me.
I would like to know what Republic has gained by the vision statement:
“We believe that every employee, regardless of personal beliefs or world-view, has been created in the image and likeness of God.”
We have people of different faiths, different backgrounds, different ethnic cultures. Most airlines are melting posts. It’s just a recognition of who we are and as long as we work together, we’re going to be successful . . . .
People who are looking at joining a company and see this either are turned off and don’t apply or they’re turned on and they come here.
May 21, 2010 | 7:53 pm
#8
Join Date: Jun 2009
Programs: UA Premier
Posts: 193
I hesitate to write this as I don't believe that politics or religion should be brought into FT. However, I think BB is wrong in his approach to his company.
As a salesman, I must deal with companies that bring religion to the workplace, and I must maintain my smile and ignore how that is applied to me.
I would like to know what Republic has gained by the vision statement:
In this article, BB kept backpedalling, such as:
and what did he mean by:
I am probably not making any sense here, but I am appalled. I had no idea before.
As a salesman, I must deal with companies that bring religion to the workplace, and I must maintain my smile and ignore how that is applied to me.
I would like to know what Republic has gained by the vision statement:
In this article, BB kept backpedalling, such as:
and what did he mean by:
I am probably not making any sense here, but I am appalled. I had no idea before.
I am a very dedicated Catholic. However, I would never prosthelytize, especially in the work place.
"Render to Caesar what is Caersar's and to God what is God's." Republic is certainly not God's airline...
May 25, 2010 | 4:45 pm
#9
Join Date: Oct 2005
Location: Milwaukee, WI
Programs: World of Hyatt Mbr; DL Sky Miles Silver Medallion; AAdvantage Mbr
Posts: 2,547
I hesitate to write this as I don't believe that politics or religion should be brought into FT. However, I think BB is wrong in his approach to his company.
As a salesman, I must deal with companies that bring religion to the workplace, and I must maintain my smile and ignore how that is applied to me.
I would like to know what Republic has gained by the vision statement:
In this article, BB kept backpedalling, such as:
and what did he mean by:
I am probably not making any sense here, but I am appalled. I had no idea before.
As a salesman, I must deal with companies that bring religion to the workplace, and I must maintain my smile and ignore how that is applied to me.
I would like to know what Republic has gained by the vision statement:
In this article, BB kept backpedalling, such as:
and what did he mean by:
I am probably not making any sense here, but I am appalled. I had no idea before.
May 25, 2010 | 8:45 pm
#10
Join Date: Oct 2007
Location: Florida
Programs: Mileage Plus, Priority Club
Posts: 4,649
It's a gimmick. TH used the same "Holy Roller" schtick to portray a positive image of himself. Actions speak louder than words. When it comes to business (dollars and sense), BB and TH are ruthless. BB works employees for low wages, cancels contracts, union busts, etc... TH sold out and enitre airline and put thousands out of work, while walking away with $12M in his pocket. Very "Christian" of both of them if you ask me...
I am a very dedicated Catholic. However, I would never prosthelytize, especially in the work place.
"Render to Caesar what is Caersar's and to God what is God's." Republic is certainly not God's airline...
I am a very dedicated Catholic. However, I would never prosthelytize, especially in the work place.
"Render to Caesar what is Caersar's and to God what is God's." Republic is certainly not God's airline...
May 25, 2010 | 9:06 pm
#11
Join Date: Jun 2009
Programs: UA Premier
Posts: 193
To clarify, I am not a Republic nor furloughed Midwest employee. However, I can assure you that your statement is true of at least TH.
May 26, 2010 | 6:55 am
#12
Original Poster
Join Date: Jan 2007
Location: Chicago
Posts: 1,800