The Animals are Staying!!!!!
Apr 18, 2012 | 7:57 pm
#61
Join Date: Jan 2008
Posts: 3,638
Apr 19, 2012 | 10:20 am
#64
Join Date: Jun 2008
Location: MKE
Posts: 2,161
Apr 19, 2012 | 3:08 pm
#67
In Memoriam, FlyerTalk Evangelist
Join Date: Jul 2002
Location: Durham, NC (RDU/GSO/CLT)
Programs: AA EXP/MM, DL GM, UA Platinum, HH DIA, Hyatt Explorist, IHG Platinum, Marriott Titanium, Hertz PC
Posts: 33,856
Apr 19, 2012 | 5:38 pm
#69
Join Date: May 2010
Location: Colorado
Programs: UA Premier Silver, AA Executive Platinum, Marriott Lifetime Platinum
Posts: 813
Again, don't discount the animals and the equity they create in the Frontier brand. While some may only care about a flight that gets you to your destination, there's no loyalty in that (because it's an expectation of each and every airline) and the good marketers understand it.
Besides, who cares if the only reason people voted was for the promo code? It brought tens of thousands of people to the brand and THAT is what marketing is about. Based on the number of votes, I'd say they were pretty successful too.
Apr 19, 2012 | 10:48 pm
#71
Join Date: Mar 2011
Posts: 264
No because I don't have a choice on a F9 flight. Whatever shows up in ABQ or DEN is my plane. However, I believe most people want to believe there vote counted on choosing the new animal even if the contest was set. I think it is extremely short sighted to believe the only reason people voted was for a discount code. I doubt most people knew they got a code when they voted.