What's wrong with Affiliate links?
#16
In Memoriam, FlyerTalk Evangelist
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Should bloggers disclose they're making money off those credit card links up front? From my non-blogging side, I'd like to see a disclosure that "I will receive a commission if you use my link". Could the blogging community live with that?
Can bloggers be influenced, with the revenue factor in play, to link the credit cards that are best for their bank account versus best for the consumer?
#17
Join Date: Jun 2012
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Does the blog reader, though, know there's revenue involved for the blogger when clicking those credit card links or do they just think the bloggers are good guys sharing the best credit card links available? Do they know it's "marketing/advertising" and money is being paid out if they use the link? I'm not sure the reader is typically aware of that side of blogs.
Should bloggers disclose they're making money off those credit card links up front? From my non-blogging side, I'd like to see a disclosure that "I will receive a commission if you use my link". Could the blogging community live with that?
Some that are good about this, making this disclosure every time:
Mommy Points
View from the Wing
One Mile at a Time
Million Mile Secrets
Some that I have not ever seen make these disclosures in their posts:
Frugal Travel Guy
The Points Guy
Dans Deals
There are others on both sides of this, and apologies if I put any of them in the wrong category although I do not think that I did.
It does seem this disclosure is key, if it's there then folks can make their reasonable judgments about what is being sold to them.
Can bloggers be influenced, with the revenue factor in play, to link the credit cards that are best for their bank account versus best for the consumer?
Clearly Million Mile Secrets and View from the Wing do.
Usually Frugal Travel Guy does not, although occasionally he has more recently (after much public shaming and ridicule). He has even warned people away from using "zombie links" that everyone here on Flyertalk has had great success with getting more points from than his links, and has explained in these forums that he does this because those other links don't cause him to get paid).
Usually MileValue does not, either, for quite awhile he was posting about the US Airways card offers and deleting comments about the fact that the offer he was promoting was less than the best one.
Dan's Deals does't promote better offers than his affilaite links, either, he tells people to use his links and then ask the banks to match to the better offer instead of just applying through a link that would give them that offer.
Disclosure does seem to matter and so does integrity.
#18


Join Date: Apr 2004
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My objection is to the affiliate companies (Flex Offers, etc) themselves more than the blogs that use them. They discriminate against smaller blogs who could probably get a few customers a month using sidebar ads and not manufactured posts and still maintain the integrity of the blog. It's not like they have to hire staff to manually pay the commissions, it can all be done automatically with tracking. Big blog sells 100 credit cards, gets $10,000 commission. Little blog sells 3 credit cards, gets $300 commission, what's the big deal? Anyway, I will not be clicking any affiliate credit card links until Flex Offers or whatever stop discriminating against small blogs and give everyone equal chance.
#19




Join Date: Nov 2011
Posts: 6,458
My objection is to the affiliate companies (Flex Offers, etc) themselves more than the blogs that use them. They discriminate against smaller blogs who could probably get a few customers a month using sidebar ads and not manufactured posts and still maintain the integrity of the blog. It's not like they have to hire staff to manually pay the commissions, it can all be done automatically with tracking. Big blog sells 100 credit cards, gets $10,000 commission. Little blog sells 3 credit cards, gets $300 commission, what's the big deal? Anyway, I will not be clicking any affiliate credit card links until Flex Offers or whatever stop discriminating against small blogs and give everyone equal chance.
On second thought it could very well be the banks not allowing small blogs to have links. Like why there are very few chase aff links but discover will give links to everyone.
Last edited by yerffej201; Apr 24, 2013 at 4:06 pm
#20
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I was told it was the banks, not flex that were the barrier. Flex needs to make a case for you to the banks.
I can see why the little guy isn't wanted, if there are 10000 little guys and they drop from a 50K CSP to a 40K or any other T&C then ensuring compliance is a PITA.
They want as few as possible, but enough to get exposure. Therefore they can manage the applications but also sell card fees.
I can see why the little guy isn't wanted, if there are 10000 little guys and they drop from a 50K CSP to a 40K or any other T&C then ensuring compliance is a PITA.
They want as few as possible, but enough to get exposure. Therefore they can manage the applications but also sell card fees.
#22




Join Date: Mar 2010
Posts: 444
Some that are good about this, making this disclosure every time:
Mommy Points
View from the Wing
One Mile at a Time
Million Mile Secrets
Some that I have not ever seen make these disclosures in their posts:
Frugal Travel Guy
The Points Guy
Dans Deals
Disclosure does seem to matter and so does integrity.
#23
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#24


Join Date: Feb 2001
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There is nothing inherently wrong with them. Like most marketing/advertising, when used in context they are subtle, helpful to the consumer (reader in this case) and everyone wins. When they start to skew the content, however, it becomes a more challenging situation. When, as a reader, I have to stop to consider whether the information is being shared because it is good for me or because it is good for the author that's more of a problem.
There was a period of time when the revenue side of the points & miles blogging worlds wasn't such big business. It was easier then to trust that the information you were getting was reasonably unbiased, or at least not motivated by the financial gain of the author. That is a much riskier assumption today vis a vis CC information.
There is also the part where content is being "invented" as a means to push more CC links. It isn't compelling content without the blatant advertising layered in on top. Too much of that and the average value of the content overall goes down to a level such that it stops being worth parsing through chaff to find the wheat.
There was a period of time when the revenue side of the points & miles blogging worlds wasn't such big business. It was easier then to trust that the information you were getting was reasonably unbiased, or at least not motivated by the financial gain of the author. That is a much riskier assumption today vis a vis CC information.
There is also the part where content is being "invented" as a means to push more CC links. It isn't compelling content without the blatant advertising layered in on top. Too much of that and the average value of the content overall goes down to a level such that it stops being worth parsing through chaff to find the wheat.
This above brilliantly summarizes what is wrong with affiliate links.
Seth, can I feature it in my site? Por favor?
#25


Join Date: Feb 2001
Location: Ann Arbor, Michigan
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I would love to learn more about Affiliate Links! How about an Affiliate Links 101 or Affiliate Links for Dummies class?
The main providers, the arrangements (could be a problem!), the criteria used, perhaps an hierarchy of them (I am guessing Bent Offers is at the top?).
I also believe that Disclosure does matter, it is the right thing to do!
I am really glad this forum was approved. And chat is back on. And wikis. Good to have competition again^
The main providers, the arrangements (could be a problem!), the criteria used, perhaps an hierarchy of them (I am guessing Bent Offers is at the top?). I also believe that Disclosure does matter, it is the right thing to do!
I am really glad this forum was approved. And chat is back on. And wikis. Good to have competition again^
#26
Join Date: Jul 2012
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Posts: 974
Charlie Munger!
There is nothing inherently wrong with them. Like most marketing/advertising, when used in context they are subtle, helpful to the consumer (reader in this case) and everyone wins. When they start to skew the content, however, it becomes a more challenging situation. When, as a reader, I have to stop to consider whether the information is being shared because it is good for me or because it is good for the author that's more of a problem.
There was a period of time when the revenue side of the points & miles blogging worlds wasn't such big business. It was easier then to trust that the information you were getting was reasonably unbiased, or at least not motivated by the financial gain of the author. That is a much riskier assumption today vis a vis CC information.
There is also the part where content is being "invented" as a means to push more CC links. It isn't compelling content without the blatant advertising layered in on top. Too much of that and the average value of the content overall goes down to a level such that it stops being worth parsing through chaff to find the wheat.
There was a period of time when the revenue side of the points & miles blogging worlds wasn't such big business. It was easier then to trust that the information you were getting was reasonably unbiased, or at least not motivated by the financial gain of the author. That is a much riskier assumption today vis a vis CC information.
There is also the part where content is being "invented" as a means to push more CC links. It isn't compelling content without the blatant advertising layered in on top. Too much of that and the average value of the content overall goes down to a level such that it stops being worth parsing through chaff to find the wheat.
"I have nothing to add"
#27

Join Date: Feb 2009
Posts: 3,774
I'm curious about the threat of identity theft. It is not uncommon for bloggers to provide "the best link" which is not their own. Some blogs who do not have the traffic to get into the referral business provide links that are not their own as well.
Since this is a business. I would have to think that if someone claimed that a link provided by a particular blogger lead them to have their information stolen could have a rather large impact on the amount of future sign ups.
As a consumer, I am rather cautious when using any type of link to sign up. I want to not only protect my credit score, but also want to make sure my information is safe. I think this could be a reason why all the small blogs do not have referral links.
Since this is a business. I would have to think that if someone claimed that a link provided by a particular blogger lead them to have their information stolen could have a rather large impact on the amount of future sign ups.
As a consumer, I am rather cautious when using any type of link to sign up. I want to not only protect my credit score, but also want to make sure my information is safe. I think this could be a reason why all the small blogs do not have referral links.
#28




Join Date: Nov 2011
Posts: 6,458
I'm curious about the threat of identity theft. It is not uncommon for bloggers to provide "the best link" which is not their own. Some blogs who do not have the traffic to get into the referral business provide links that are not their own as well.
Since this is a business. I would have to think that if someone claimed that a link provided by a particular blogger lead them to have their information stolen could have a rather large impact on the amount of future sign ups.
As a consumer, I am rather cautious when using any type of link to sign up. I want to not only protect my credit score, but also want to make sure my information is safe. I think this could be a reason why all the small blogs do not have referral links.
Since this is a business. I would have to think that if someone claimed that a link provided by a particular blogger lead them to have their information stolen could have a rather large impact on the amount of future sign ups.
As a consumer, I am rather cautious when using any type of link to sign up. I want to not only protect my credit score, but also want to make sure my information is safe. I think this could be a reason why all the small blogs do not have referral links.
Same as looking for best offer, be alert!
#29




Join Date: Aug 2009
Location: RDU
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Posts: 5,506
There is nothing inherently wrong with them. Like most marketing/advertising, when used in context they are subtle, helpful to the consumer (reader in this case) and everyone wins. When they start to skew the content, however, it becomes a more challenging situation. When, as a reader, I have to stop to consider whether the information is being shared because it is good for me or because it is good for the author that's more of a problem.
There was a period of time when the revenue side of the points & miles blogging worlds wasn't such big business. It was easier then to trust that the information you were getting was reasonably unbiased, or at least not motivated by the financial gain of the author. That is a much riskier assumption today vis a vis CC information.
There is also the part where content is being "invented" as a means to push more CC links. It isn't compelling content without the blatant advertising layered in on top. Too much of that and the average value of the content overall goes down to a level such that it stops being worth parsing through chaff to find the wheat.
There was a period of time when the revenue side of the points & miles blogging worlds wasn't such big business. It was easier then to trust that the information you were getting was reasonably unbiased, or at least not motivated by the financial gain of the author. That is a much riskier assumption today vis a vis CC information.
There is also the part where content is being "invented" as a means to push more CC links. It isn't compelling content without the blatant advertising layered in on top. Too much of that and the average value of the content overall goes down to a level such that it stops being worth parsing through chaff to find the wheat.
FTG may point out that the average American is ok sitting through a half hour show with 26% of commercials, but some blogs feel like you are watching a constant QVC "info"-merical and others feel a little more subtle and tasteful in their approach. Matt I hope you stick with the latter.
#30
Join Date: Sep 2008
Location: BWI
Posts: 1,782
I think what rubs people the wrong way is that some just seem to post what everyone else is posting. I appreciate when someone has a "game changer" idea.
Others dislike that the bloggers are "spoon feeding" the masses with arrows etc and perceive that this ruins the deal for the "smart people".
I've used some affiliate links when I thought the person answers emails or texts that I send their way.
Others dislike that the bloggers are "spoon feeding" the masses with arrows etc and perceive that this ruins the deal for the "smart people".
I've used some affiliate links when I thought the person answers emails or texts that I send their way.

