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-   -   Emirates Skywards Devaluation (https://www.flyertalk.com/forum/emirates-skywards/2105125-emirates-skywards-devaluation.html)

t4wine Jan 6, 2023 12:15 pm


Originally Posted by gorbatzjov (Post 34884322)
I consider myself a loyal EK flyer. I've been 11 consecutive years a Gold member with Skywards. Mostly Economy, but increasingly buying J tickets as I'm getting older and more tired of flying (ok, ok the real reason is that I'm getting heavier too ;)). I remember the times Platinum didn't exist and gaining 10k miles in Y for a long haul was normal. I remember the OpUps being prioritised based on status rather than ticket price. Over the recent years, I've negotiated with myself - and convinced myself - many times to pay the premium for Emirates compared to other airlines. Living in Dubai that's not an easy thing to do.

But that changes in 2023... 50k miles for a Y flex upgrade to West-Europe is a 25% increase compared to 2022. For a ticket that costs 4000 AED (return) instead of 3500 (2020) or 2700 (2016). I've just booked 3 flights of 3700 AED in Premium Economy with Air France for my travel to Europe in Q1 2023. And I booked a flight to Mexico in Business Class for 16,000 AED (against 26,500 AED for EK). That makes me Gold with Flying Blue.

Sorry for the rant. I know Flying Blue isn't ideal and AF/KL have their own issues, but the attitude of EK is just getting at Mount Everest levels and even I cannot justify to myself to continue paying such fares for insignificant benefits. All airlines are in the business of making money, and people are clearly willing to spend huge amounts on airline tickets after COVID, but EK's changes are "too far too fast" in my opinion to keep me loyal.

Best post I have seen in a long while.

BadoRas Jan 8, 2023 2:45 pm


Originally Posted by gorbatzjov (Post 34884322)
I consider myself a loyal EK flyer. I've been 11 consecutive years a Gold member with Skywards. Mostly Economy, but increasingly buying J tickets as I'm getting older and more tired of flying (ok, ok the real reason is that I'm getting heavier too ;)). I remember the times Platinum didn't exist and gaining 10k miles in Y for a long haul was normal. I remember the OpUps being prioritised based on status rather than ticket price. Over the recent years, I've negotiated with myself - and convinced myself - many times to pay the premium for Emirates compared to other airlines. Living in Dubai that's not an easy thing to do.

Yep, I have been a loyal EK flyer since 1998 and I also remember how much simpler it was in the old days. There was more predictability and we felt more appreciated.

There is a cold wind blowing through the EK offices now, where loyal flyers can be treated quite badly and ignored. It has always been about cash, it's an airline after all. But back then it was definitely more civilised and friendly. They tried to help you, not dismiss you. Being platinum for almost 10 years, I do notice a change in attitude which has affected all levels of membership. I guess it is born of a need to survive financially after tough times.

Understandable maybe, but I don't like it at all.

thijsseh Jan 8, 2023 3:42 pm


Originally Posted by BadoRas (Post 34905474)
Yep, I have been a loyal EK flyer since 1998 and I also remember how much simpler it was in the old days. There was more predictability and we felt more appreciated.

There is a cold wind blowing through the EK offices now, where loyal flyers can be treated quite badly and ignored. It has always been about cash, it's an airline after all. But back then it was definitely more civilised and friendly. They tried to help you, not dismiss you. Being platinum for almost 10 years, I do notice a change in attitude which has affected all levels of membership. I guess it is born of a need to survive financially after tough times.

Understandable maybe, but I don't like it at all.

As they say: ”If you want loyalty, get a dog’. Sad but true.

lost_in_translation Jan 9, 2023 11:25 am

EK bookings now possible through Aeroplan's website. DXB-STN in J is 87K + £360 of fees through EK or 45K + £51 through Aeroplan...

Has anyone settled on the best use for orphan Skywards miles yet?

Sandeep1 Jan 9, 2023 3:22 pm


Originally Posted by lost_in_translation (Post 34908056)
EK bookings now possible through Aeroplan's website. DXB-STN in J is 87K + £360 of fees through EK or 45K + £51 through Aeroplan...

Has anyone settled on the best use for orphan Skywards miles yet?

Wonder how long Aeroplan's sweet spot will last

HB7 Jan 10, 2023 9:16 am

I've got a couple of mates who don't post on these forums who are Skywards Platinum and have over a million skywards points and said they will be looking to change airlines now and no longer fly with emirates apart from finding good award seats to burn through what they have left of their miles.

DYKWIA Jan 10, 2023 10:37 am


Originally Posted by HB7 (Post 34911101)
I've got a couple of mates who don't post on these forums who are Skywards Platinum and have over a million skywards points and said they will be looking to change airlines now and no longer fly with emirates apart from finding good award seats to burn through what they have left of their miles.

Good. The more people that do that, the sooner Emirates will realise they can't keep just putting prices up and reducing benefits. There's a limit.

gorbatzjov Jan 11, 2023 5:19 am


Originally Posted by BadoRas (Post 34905474)
It has always been about cash, it's an airline after all. But back then it was definitely more civilised and friendly. They tried to help you, not dismiss you. Being platinum for almost 10 years, I do notice a change in attitude which has affected all levels of membership. I guess it is born of a need to survive financially after tough times.

I understand that airlines are in the business to make money, that miles are a currency and that the Skywards division should be profitable. But they're moving the "loyalty" out of the "loyalty programme". Loyalty is about giving back to your customer base, many of which have been doing business for extended periods of time of their life with Emirates. They could have announced the change (purely out of respect for their members) and they could have tried to 'sweeten the deal' with some "free" perks in return (I know, there's no such thing as a free meal): keeping Y seats next to Gold/Plat free until the last moment, an access pass to the F lounge in DXB, a free airport pick-up/drop off in DXB, offer a pillow from J class, a glass of champagne, etc. Small, little things that don't cost them, but show that the company still cares about loyalty.

Oh wait, they did sweeten the deal: Flex+ gets a few % more miles now :-)

Duck1981 Jan 11, 2023 7:39 am


Originally Posted by DYKWIA (Post 34873810)
Yep - ex-UK fares are ridiculous. But people are obviously paying!

And we are not talking about J. Try to visit friends in Dubai in early May - LH £306 via FRA - BA £454 direct - EK £584 if going from LHR.

Travelling alone and have plenty of time, LH won.

I remember I was booking EK flights to DXB and back for £350 return max before Covid...

DYKWIA Jan 11, 2023 10:31 am


Originally Posted by Duck1981 (Post 34914246)
And we are not talking about J. Try to visit friends in Dubai in early May - LH £306 via FRA - BA £454 direct - EK £584 if going from LHR.

Travelling alone and have plenty of time, LH won.

I remember I was booking EK flights to DXB and back for £350 return max before Covid...

Y prices have come down then :) They were ~ £700 a few months ago :D

joorinainen Jan 11, 2023 11:49 am


Originally Posted by Duck1981 (Post 34914246)
And we are not talking about J. Try to visit friends in Dubai in early May - LH £306 via FRA - BA £454 direct - EK £584 if going from LHR.

Travelling alone and have plenty of time, LH won.

I remember I was booking EK flights to DXB and back for £350 return max before Covid...

Market is right in this case in my opinion and those prices reflect that.

mileshound Jan 11, 2023 2:27 pm

We just cancelled 2 Emirates credit cards and gave the program changes as reasons.

Dirty_Idea Jan 12, 2023 12:21 am

The timing is not the best either. A LOT of fairly frequent fliers will have something of a clean sheet thanks to covid. Lots of miles expiring, status needs attention, etc. When you're rolling with a program you tend to experience the (untrue) boiling frog thing. But there will be a lot of people whose flying is just picking up who will be thinking "do I want to stick with Emirates, or is there better available?"

HB7 Jan 12, 2023 3:25 am


Originally Posted by Dirty_Idea (Post 34916856)
The timing is not the best either. A LOT of fairly frequent fliers will have something of a clean sheet thanks to covid. Lots of miles expiring, status needs attention, etc. When you're rolling with a program you tend to experience the (untrue) boiling frog thing. But there will be a lot of people whose flying is just picking up who will be thinking "do I want to stick with Emirates, or is there better available?"

Great point about the timing actually. I can see many people who have been loyal to EK will see this as a kick in the guts because finding award availability is extremely difficult these days and this is like another gut punch where miles requirements go up as do taxes/fees.

Will08 Jan 12, 2023 6:42 am


Originally Posted by HB7 (Post 34917144)
Great point about the timing actually. I can see many people who have been loyal to EK will see this as a kick in the guts because finding award availability is extremely difficult these days and this is like another gut punch where miles requirements go up as do taxes/fees.

Unfortunately it is just a case of supply and demand. Ek and now selling ‘Premium Economy’ seats at previous business class prices. Economy prices are crazy and business class has more than doubled on my route. Yet, the planes are full… the lounges are busier than ever…

Maybe they are banking on new customers who don’t know any better… it wasn’t that long ago you used to get CD on miles upgrades/reward bookings but this is now a distant memory and to some they won’t even know this used to be a thing.

Around 2015 I paid 1300 for a business class flight to BKK from LHR, which I know is an extreme example but you can’t even buy Y flex+ for that price anymore!


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