Email received today. Looks like it works out cheaper than buying extra miles, but is limited to the miles on a booking

I'd be interested to quadruple my miles, but there's no other information available to explain how/when this is possible. I'm 5K short for an upgrade and would like to take up this offer on an upcoming flight, but how? Anyone found a way yet?

I can't speak for devaluations, but I doubt this would move the cash needle.

I think it's more to generate more engagement with the Skywards program, which is not viewed as particularly rewarding. Having studied the sector, "engagement" is an important driver in building value for a program and improves loyalty characteristics. So it feels like Emirates is trying to up the frequency with which you can interact with the program, rather than just earn / burn basics. Last year they started offering discount offers on upgrades (10-20% off), cash+miles (meh) and more options to buy or multiply miles, get bonus miles, etc. It gives more opportunities to communicate on more than just fares. Buying miles at USD 0.02 per mile isn't a steal, but it may be of interest to some (even on this thread).

Sounds an complement to the continuous Buy/Gift miles promos..
This specific reduction is attractive but limited. $20 per groups of 1,000 Skywards miles. Without previous promos, a group of 10k miles would cost you $300 (if not discounted) , hence a good discount 33% for 1k ($20 vs $30).

I have booked a ticket today after have received the promo email and the link takes you to the MY TRIPS.. under the specific one there is no way to multiply this trip miles. So have to check later..

Anyhow all in all, sounds a fair and cheaper option to add more miles - baseline is limited to the total miles one would get on that specific flight.

I'm guessing that this is a targeted offer. I didn't receive it.

I got it, today I think, after the thread was started, might just be sent out slowly or in stages

No, it's accessible via the website on the same page as buying or transfering miles etc.

https://www.emirates.com/english/sky...ut/points.aspx

However, as bubus78 says above, it doesn't appear to be working yet.

Thats a crazy balance! Interesting option. I need 18k miles to upgrade bom-dxb-jnb on the 1st but not flying before so this won't help unfortunately

Mmm. 2,000 for $20 USD would have been interesting.

Did anyone click through to see what the "special rates for selected Emirates Skywards co-branded cards" are?

Thanks for the idea. I have decided to try with a Skywards branded (CitiBank) Card and ONE CLICK means purchase done - the transaction has been done at the same price as mentioned earlier... $20 USD per 1,000 block ! I wasn't in need of this extra miles but its my fault...anyhow its done now! So, NO special price for EK/Skywards branded Ccards and 'NO' 2,000 miles per $20...:/ IMO feels miss-leading EK promo info!

Transactions are non-refundable since its via POINTS 3rd party company.. one would expect at least one confirmation button but now, card details IN and OK means payment done. just sharing.